Stand Mixer Market Size, Share, Industry & Analysis By 2028
Der Markt für Standmixer wurde im Jahr 2021 auf 1.826,01 Millionen US-Dollar geschätzt und soll bis 2028 2.581,23 Millionen US-Dollar erreichen; von 2021 bis 2028 wird ein durchschnittliches jährliches Wachstum von 5,1 % erwartet.
Ein Standmixer ist ein stationärer Mixer mit einem Motor, der für mittlere bis schwere Mixaufgaben geeignet ist. Die meisten auf dem Markt erhältlichen Standmixer werden mit Standardaufsätzen zum Mixen, Schlagen und Kneten geliefert. Auf dem Markt gibt es viele Marken, die Mixer mit unterschiedlichen Funktionen anbieten.
Im Jahr 2020 hatte Europa den größten Umsatzanteil am globalen Standmixermarkt . Europa ist ein lukrativer Markt für Standmixer, da die verarbeitete Lebensmittelindustrie aufgrund des höheren Konsums von Lebensmitteln wie Backwaren, Milchprodukten und Snacks schnell wächst. Darüber hinaus verfolgen die in der Region tätigen Marktteilnehmer verschiedene Strategien wie Produktinnovationen und Produkteinführungen. Dies wird das Marktwachstum in Europa weiter ankurbeln.
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Standmixer-Markt:
CAGR (2021 - 2028)5,1 %- Marktgröße 2021
1,83 Milliarden US-Dollar - Marktgröße 2028
2,58 Milliarden US-Dollar
Marktdynamik
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Schlüsselfiguren
- De Longhi Appliances Srl
- Die Whirlpool Corporation
- Koninklijke Philips NV
- Breville
- SMEG SpA
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Haushaltsgeräte Pvt. Ltd.
- Kenwood Limited
Regionaler Überblick
- Nordamerika
- Europa
- Asien-Pazifik
- Süd- und Mittelamerika
- Naher Osten und Afrika
Marktsegmentierung
- Neigekopf und Schüsselheber
- Wohn- und Gewerbebereich
- Supermärkte und Hypermärkte
- Fachgeschäfte
- Online Einzelhandel
- Andere
- Das Beispiel-PDF zeigt die Inhaltsstruktur und die Art der Informationen mit qualitativer und quantitativer Analyse.
Auswirkungen der COVID-19-Pandemie auf den Standmixermarkt
Die anhaltende COVID-19-Pandemie hat den Status des Konsumgütersektors drastisch verändert und sich negativ auf das Wachstum des Standmixermarktes ausgewirkt. Die Umsetzung von Maßnahmen zur Bekämpfung der Ausbreitung des Virus hat die Situation verschärft. Die Pandemie hat zu beispiellosen Störungen auf dem Weltmarkt geführt. Viele Menschen blieben jedoch zu Hause und kochten für sich selbst. Daher wurde der Standmixermarkt leicht von der Pandemie angetrieben. Darüber hinaus wird erwartet, dass die Nachfrage nach Standmixern in den kommenden Monaten weltweit weiter steigen wird, da die Länder ihre Volkswirtschaften wieder öffnen.
Markteinblicke
Wachstum in der verarbeiteten Lebensmittelindustrie
In vielen Volkswirtschaften weltweit steigt der Konsum von Getränken, Backwaren und Süßwaren. Darüber hinaus wächst der Markt für verarbeitete Lebensmittel aufgrund der wachsenden Bevölkerung und der steigenden Kaufkraft der Verbraucher in vielen Entwicklungsländern rasant. Daher treibt die wachsende verarbeitete Lebensmittelindustrie das Wachstum des Standmixermarktes voran.
Typ-Einblicke
Der globale Markt für Standmixer ist je nach Typ in Standmixer mit kippbarem Kopf und Standmixer mit Schüsselheber unterteilt. Das Segment mit kippbarem Kopf hatte 2020 einen größeren Marktanteil. Der kippbare Kopf von Standmixern mit kippbarem Kopf ermöglicht das schnelle Entfernen und Hinzufügen neuer Aufsätze. Da zwischen der Schüssel und dem Mixaufsatz viel Platz ist, können Zutaten leicht hinzugefügt und die Schüssel ausgekratzt werden. Daher treiben verschiedene Vorteile von Standmixern mit kippbarem Kopf ihre Nachfrage an.
De' Longhi Appliances Srl; The Whirlpool Corporation; Koninklijke Philips NV; Breville; SMEG SpA; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; Hamilton Beach Brands, Inc.; und Panasonic gehören zu den wichtigsten Akteuren auf dem globalen Markt für Küchenmaschinen. Die Akteure auf dem Markt konzentrieren sich stark auf die Entwicklung qualitativ hochwertiger und innovativer Produktangebote, um die Anforderungen der Kunden zu erfüllen.
Standmixer-Marktbericht Umfang
Berichtsattribut | Einzelheiten |
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Marktgröße im Jahr 2021 | 1,83 Milliarden US-Dollar |
Marktgröße bis 2028 | 2,58 Milliarden US-Dollar |
Globale CAGR (2021 - 2028) | 5,1 % |
Historische Daten | 2019-2020 |
Prognosezeitraum | 2022–2028 |
Abgedeckte Segmente | Nach Typ
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Abgedeckte Regionen und Länder | Nordamerika
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Marktführer und wichtige Unternehmensprofile |
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- Das Beispiel-PDF zeigt die Inhaltsstruktur und die Art der Informationen mit qualitativer und quantitativer Analyse.
Bericht-Spotlights
- Fortschrittliche Branchentrends auf dem Standmixermarkt helfen den Akteuren bei der Entwicklung wirksamer langfristiger Strategien
- In Industrie- und Entwicklungsländern angewandte Strategien für Unternehmenswachstum
- Quantitative Analyse des Standmixermarktes von 2019 bis 2028
- Schätzung der weltweiten Nachfrage nach Küchenmaschinen
- Aktuelle Entwicklungen zum Verständnis des Wettbewerbsmarktszenarios
- Markttrends und -aussichten sowie Faktoren, die das Wachstum des Standmixermarktes vorantreiben und bremsen
- Unterstützung im Entscheidungsprozess durch Aufzeigen von Marktstrategien, die das kommerzielle Interesse untermauern und zum Marktwachstum führen
- Die Größe des Standmixermarktes an verschiedenen Knotenpunkten
- Detaillierte Übersicht und Segmentierung des Marktes sowie der Dynamik der Standmixer-Branche
- Größe des Standmixermarktes in verschiedenen Regionen mit vielversprechenden Wachstumschancen
Weltweiter Standmixermarkt
Typ
- Neigekopf
- Schüssel-Lift
Endbenutzer
- Wohnen
- Kommerziell
Vertriebsweg
- Supermärkte und Hypermärkte
- Fachgeschäfte
- Online Einzelhandel
- Andere
Firmenprofile
- De' Longhi Appliances Srl
- Die Whirlpool Corporation
- Koninklijke Philips NV
- Breville
- SMEG SpA
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Haushaltsgeräte Pvt. Ltd.
- Kenwood Limited
- Hamilton Beach Brands, Inc.
- Panasonic
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growth in food & beverage blending and mixing is the key opportunity for the global stand mixer market. The major players' technological innovations in this market offer faster mixing & blending and high precision and hygiene. Owing to the increasing demand for various food & beverage products, manufacturers in these industries are looking forward to equipping state-of-the-art production facilities with automated machinery and systems.
Based on end user, the residential segment led the global stand mixer market in 2020. Growth of the residential sector supported by positive government measures is expected to promote the demand for stand mixer in the global market scenario. With the surge in population, significant growth in the real estate and residential sector has been witnessed. Also, these days people are trying to recreate their favourite baking recipes at home. From savoury delicacies to sweet treats all across the globe, people are pushing their cooking skills to their optimum levels. Stand mixers are aimed at keen baking enthusiasts and home bakers.
The development of many new commercial establishments such as hotels, cafes, and restaurants are anticipated to propel market growth. They require numerous appliances like stand mixers to perform their daily operations efficiently. This emergence of new commercial establishments is leading to an upsurge in the purchase of stand mixers. As such establishments require continuous cooking operations that need to be quick, they use stand mixers and other appliances to increase operational efficiencies and lessen waiting time.
Based on type, the tilt-head segment led the global stand mixer market in 2020. These mixers have a switch that allows tilting the mixer’s head back to add ingredients. The tilt-head mixers have a lever on the side that allows to unlock the head and tilt it up and back, giving access to the mixing bowl. Also, these are the most convenient for home use as they’re compact and easy to use while still providing the power to handle all baking as well as mixing tasks.
The major players operating in the global stand mixer market are De’Longhi Appliances S.r.l.; The Whirlpool Corporation; Koninklijke Philips N.V.; Breville; SMEG S.p.A.; Hobart; Ankarsrum Kitchen AB; Wonderchef Home Appliances Pvt. Ltd.; Kenwood Limited; and Hamilton Beach Brands, Inc.
During the forecast period, Europe is anticipated to account for the largest share of the global stand mixer market. Europe region comprises several developed and developing economies, including China, India, Japan, South Korea, among others. In Europe region, the demand for stand mixers is increasing with the growing population, high disposal income, the surge in interest in domestic baking and cooking, the advent of the new commercial establishment such as hotels, restaurants, and cafes, and the inclusion of new features and functionalities in stand mixers are bolstering the growth of the stand mixer market in this region.
The List of Companies - Stand Mixer Market
- De’Longhi Appliances S.r.l.
- The Whirlpool Corporation
- Koninklijke Philips N.V.
- Breville
- SMEG S.p.A.
- Hobart
- Ankarsrum Kitchen AB
- Wonderchef Home Appliances Pvt. Ltd.
- Kenwood Limited
- Hamilton Beach Brands, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.