Athleisure Market Size, share, growth & industry Analysis by 2028
Se espera que el mercado del athleisure crezca de 411.020 millones de dólares en 2021 a 793.460 millones de dólares en 2028; Se estima que crecerá a una tasa compuesta anual del 9,9% de 2021 a 2028.
Athleisure se refiere a la tendencia de moda que se caracteriza por ropa deportiva cómoda y estéticamente atractiva. Está hecho de materiales que son tradicionalmente específicos de la ropa deportiva y de gimnasia, pero tiene un estilo apropiado para la ropa informal de todos los días.
En 2020, América del Norte dominó el mercado global y se espera que mantenga su dominio durante el período previsto. El aumento de la conciencia sobre la adopción de estilos de vida saludables ha alentado a los clientes en América del Norte a disfrutar de actividades deportivas/fitness, lo que está impulsando la demanda de ocio deportivo en la región. Además, la creciente presencia de marcas nacionales e internacionales y el aumento de los ingresos disponibles de las personas, junto con el deseo de adoptar mejores estilos de vida, están impulsando la demanda de ocio deportivo en la región. La aceptación del uso del athleisure en diversos entornos sociales ha aumentado notablemente en los últimos años. Las búsquedas de moda de ropa de yoga crecieron en 2020 en EE. UU. y los clientes están optando por más colores en sus productos de yoga. Además, Asia Pacífico ocupaba la segunda mayor participación en el mercado mundial, lo que puede atribuirse a la creciente popularidad de los artículos deportivos de moda, incluida la ropa y el calzado deportivos, entre los millennials de la región.
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Mercado Athleisure: perspectivas estratégicas
CAGR (2021 - 2028)9,9%- Tamaño del mercado 2021
US$ 411,02 mil millones - Tamaño del mercado 2028
US$ 793,46 mil millones
Dinámica del mercado
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Jugadores claves . Jugadores principales
- Adidas AG
- Compañía de ropa deportiva Columbia
- Gap Inc.
- Hennes & Mauritz AB
- Corporación ASICS
- Lululemon Athletica Inc.
- Nike, Inc.
- Puma SE
- Under Armour, Inc.
Panorama regional
- América del norte
- Europa
- Asia-Pacífico
- América del Sur y Central
- Medio Oriente y África
Segmentación de mercado
- desgaste superior
- Desgaste inferior
- Calzado
- Otros
- Hombres
- Mujer
- Unisexo
- Niños
- Supermercados e Hipermercados
- Tiendas especializadas
- Ventas en línea
- Otros
- América del norte
- Europa
- Asia Pacífico
- Medio Oriente y África
- América del Sur y Central
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
El aumento de la concienciación de los consumidores sobre la salud y el fitness impulsa el crecimiento del mercado
En los últimos años, ha habido un aumento en la conciencia sobre la salud y el fitness entre los consumidores de todo el mundo. Según una encuesta de McKinsey and Company, en la que participaron seis países: Brasil, China, Alemania, Reino Unido, EE. UU. y Japón, el 79 % de los encuestados afirmó que el bienestar es importante y el 42 % consideró el bienestar como una máxima prioridad. Esto indica que los consumidores de diferentes países están dando prioridad a su salud y estado físico, lo que ha llevado a una mayor participación en yoga, gimnasios y actividades deportivas. La demanda de ropa y calzado apropiados y modernos entre estos consumidores preocupados por su salud está aumentando, impulsando así el crecimiento del mercado.
Tipo de información
Según el tipo, el mercado se segmenta en ropa superior, ropa interior, calzado y otros. Se espera que el segmento de calzado sea el de más rápido crecimiento en el mercado deportivo . El calzado se ha convertido en una parte integral de las actividades deportivas y fitness de las personas. Los consumidores demandan cada vez más calzado con diferentes estilos y diseños que puedan usarse para gimnasios y actividades fitness, así como para eventos al aire libre.
Adidas AG; Asics; Atleta LLC; Grupo de marcas auténticas; Compañía de ropa deportiva de Columbia; Hennes y Mauritz AB; Lululemon Atlético; Nike, Inc.; Puma SE; y Under Armour Inc. se encuentran entre los actores clave que operan en el mercado. Los principales actores adoptan varias estrategias, como fusiones y adquisiciones, y lanzamientos de productos para ampliar su presencia geográfica y su base de consumidores.
Alcance del informe de mercado de Athleisure
Atributo del informe | Detalles |
---|---|
Tamaño del mercado en 2021 | US$ 411,02 mil millones |
Tamaño del mercado para 2028 | 793,46 mil millones de dólares |
CAGR global (2021 - 2028) | 9,9% |
Información histórica | 2019-2020 |
Período de pronóstico | 2022-2028 |
Segmentos cubiertos | Por tipo
|
Regiones y países cubiertos | América del norte
|
Líderes del mercado y perfiles clave de empresas |
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- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Informes destacados
- Tendencias progresivas en la industria del athleisure para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por las empresas para asegurar el crecimiento en los mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado del athleisure de 2019 a 2028
- Análisis PEST para ilustrar la eficacia de los compradores y proveedores que operan en la industria del athleisure
- Desarrollos recientes para comprender el escenario competitivo del mercado y la demanda de athleisure
- Tendencias y perspectivas del mercado junto con los factores que rigen el crecimiento del mercado deportivo
- Comprensión de las estrategias que sustentan el interés comercial sobre el crecimiento del mercado del athleisure, ayudando en el proceso de toma de decisiones.
- Tamaño del mercado de Athleisure en varios nodos del mercado
- Descripción detallada y segmentación del mercado del athleisure, así como su dinámica de la industria.
- Tamaño del mercado de Athleisure en varias regiones con oportunidades de crecimiento prometedoras
El "Análisis del mercado global de Athleisure hasta 2028" es un estudio especializado y en profundidad de la industria de bienes de consumo, centrándose en el análisis de tendencias del mercado de Athleisure. El informe tiene como objetivo proporcionar una descripción general del mercado con una segmentación detallada del mercado. El mercado del athleisure está segmentado según el tipo, la categoría, el canal de distribución y la geografía. Según el tipo, el mercado se segmenta en ropa superior, ropa interior, calzado y otros. Según la categoría, el mercado de athleisure se segmenta en hombres, mujeres, unisex y niños. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. Según la geografía, el mercado está segmentado en cinco regiones principales: América del Norte, Europa, Asia Pacífico (APAC), América Central y del Sur (SCAM) y Oriente Medio y África (MEA). Se espera que Asia-Pacífico sea el segmento de más rápido crecimiento en el mercado del athleisure, seguido de América del Norte.
Perfiles de empresa
- Adidas AG
- Asics
- Atleta LLC
- Grupo de marcas auténticas
- Compañía de ropa deportiva Columbia
- Hennes y Mauritz AB
- Lululemon Athletica
- Nike, Inc.
- Puma SE
- Under Armour Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Rising health and self-consciousness, as well as a desire to live an active lifestyle and look fit, are motivating consumers to include sports and fitness activities into their daily routine. This increasing engagement has resulted in a shift in market dynamics, which has resulted in a rise in demand for athleisure products. As exercise becomes increasingly important, those between the ages of 16 and 30 are the most active athleisure users. These factors are driving the athleisure market.
During the forecast period, the footwear segment is expected to be the fastest-growing segment. Footwear demand has been boosted by an increase in the number of specialized and franchised footwear stores, as well as collaborations between footwear companies and other retail chains. Footwear segment will be influenced by product development advancements made by market participants.
Based on category, women is the fastest-growing segment. Women's increased engagement in sports and fitness is expected to fuel the market development. A growing number of women joining sports clubs is also predicted to fuel the market growth. Celebrity endorsements, marketing, and activities organized by well-known individuals have a significant influence on customers.
In 2020, the bottomwear segment accounted for the largest market share. Bottomwear products demand is being driven by rising internet penetration, changing lifestyles, and fashion trends. The growing popularity of bottomwear products in emerging markets provides a tremendous opportunity for manufacturers to focus on dynamic design and appearance.
The major players operating in the athleisure market are Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC.
In 2020, North America accounted for the largest share of the global athleisure market. The athleisure industry is anticipated to expand faster due to increasing awareness of health and fitness. The growing number of gymnasiums, fitness clubs, and yoga centers, as well as the growth of the retail stores that sell customized hoodies, joggers, shoes, and etc., contributes to the market growth in the region.
The List of Companies - Athleisure Market
- Adidas AG
- Columbia Sportswear Company
- Gap Inc.
- Hennes & Mauritz AB
- ASICS Corporation
- Lululemon Athletica Inc.
- Nike, Inc.
- Puma SE
- Under Armour, Inc.
- Authentic Brands Group LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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Below is the breakup of our primary respondents by company, designation, and region:
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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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