False Hair Products Market Size Report | Global & Analysis 2030
[Informe de investigación] El tamaño del mercado de productos para el cabello postizo se valoró en 8.484,19 millones de dólares en 2022 y se espera que alcance los 12.115,21 millones de dólares en 2030; se estima que registrará una tasa compuesta anual del 4,6% de 2022 a 2030.CAGR of 4.6% from 2022 to 2030.
Información del mercado y vista de analista:
Los productos para el cabello postizo son postizos artificiales diseñados para mejorar o alterar la apariencia natural del cabello. Estos productos están disponibles en varias formas, incluidas extensiones de cabello, pelucas y postizos. Se suelen utilizar para añadir longitud, volumen o diferentes colores al cabello. Los productos para el cabello postizo pueden estar hechos de fibras sintéticas o cabello humano natural y ofrecen a las personas la flexibilidad de experimentar con diferentes peinados sin comprometerse con cambios permanentes. Si bien estos productos pueden brindar transformaciones instantáneas, es esencial elegir opciones de alta calidad y usarlas correctamente para lograr una apariencia natural y perfecta.
Impulsores y desafíos del crecimiento:
La quimioterapia, la radioterapia y otros tratamientos médicos para el cáncer están diseñados para eliminar las células que se dividen rápidamente, entre las que lamentablemente se encuentran los folículos pilosos. Como resultado, los pacientes sometidos a tratamiento contra el cáncer a menudo experimentan una pérdida significativa de cabello, lo que puede ser emocionalmente angustioso y afectar su autoestima.
Según estimaciones de la Agencia Internacional para la Investigación del Cáncer (IARC), en 2018 se notificaron 17,0 millones de nuevos casos de cáncer y 9,5 millones de muertes por cáncer en todo el mundo. Para 2040, se espera que los nuevos casos y muertes por cáncer aumenten a 27,5 millones y 16,3 millones, respectivamente, debido a los cambios en los estilos de vida y los hábitos alimentarios, el consumo de alcohol y el tabaquismo. La carga probablemente será aún más significativa en los países en transición económica en el futuro debido al creciente consumo de dietas poco saludables, la creciente adicción al tabaquismo y la inactividad física.IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles and dietary habits, alcohol consumption, and smoking. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.
La demanda de productos para el cabello postizo ha aumentado significativamente debido a la frecuente caída del cabello causada por los tratamientos contra el cáncer. Los productos para el cabello postizo, como pelucas, extensiones, etc., brindan una solución eficaz para los pacientes que buscan mantener su apariencia y recuperar cierta sensación de normalidad en medio de su batalla contra el cáncer. Para satisfacer las necesidades de los pacientes con cáncer, los actores del mercado de productos para el cabello postizo ofrecen una amplia gama de productos, que incluyen pelucas de cabello natural, pelucas sintéticas, postizos de cabello sintético, postizos de cabello natural y diseños personalizados. Los fabricantes de productos para el cabello postizo han mejorado la calidad y la comodidad de sus productos, garantizando que los pacientes con cáncer tengan acceso a productos para el cabello postizo cómodos y de aspecto realista que les ayuden a aumentar su confianza durante un período difícil.
El crecimiento del mercado de productos para el cabello postizo también está impulsado por una mayor conciencia y comprensión sobre el cáncer y sus efectos en los pacientes. Organizaciones de apoyo, centros médicos e iniciativas comunitarias han promovido activamente la disponibilidad y los beneficios de pelucas y extensiones para pacientes con cáncer, animándolos a adoptar productos para el cabello postizo como una opción empoderadora. La Fundación Cherian (TCF), una fundación benéfica privada con sede en Chennai, India, inició una campaña llamada "Gift Hair Gift Confidence". En esta campaña, el fideicomiso se unió a Dabur Amla Hair Oil para llevar a cabo una campaña de donación de cabello y pelucas en el Día Mundial contra el Cáncer 2022. La campaña tenía como objetivo erradicar el estigma en torno al cáncer y fomentar la detección temprana del cáncer entre las mujeres. Esta campaña se compromete a proporcionar 150 pelucas gratuitas a pacientes con cáncer desfavorecidos para ayudarles a afrontar la vida con confianza renovada. Por lo tanto, el aumento de los casos de caída del cabello debido a los tratamientos contra el cáncer impulsa el crecimiento del mercado de productos para el cabello postizo.
Las prácticas poco éticas en la industria del cabello han dado lugar a actividades prohibidas, como la venta ilegal de cabello y la remuneración reducida de los trabajadores que trabajan en la industria del cabello. La venta principal de cabello proviene de pequeños agentes y mediadores que recorren pueblos en países como China, India y países de Europa del Este, ofreciendo a las mujeres pobres pequeños pagos por separarse de su cabello. Según investigaciones recientes, las personas que enfrentan dificultades financieras en regiones de bajos ingresos venden su cabello. En la India se están llevando a cabo diversas prácticas poco éticas relacionadas con la venta de cabellos. Por ejemplo, se engaña a los niños de los barrios marginales para que se afeiten la cabeza a cambio de juguetes; A veces, los maridos obligan a sus esposas a vender su cabello. Además, incluso los contrabandistas participan en el comercio ilegal de cabello humano en bruto de origen indio hacia China a través de rutas terrestres. El contrabando a través del país elimina más del 28% de los derechos de importación y paga una miseria a los niños que segregan y aíslan mechones de cabello humano en bruto y sin procesar. Por lo tanto, todos los factores antes mencionados impactan negativamente en el mercado mundial de productos para el cabello postizo.
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Mercado de productos para el cabello postizo: ideas estratégicas
CAGR (2022 - 2030)4,6%- Tamaño del mercado 2022
US$ 8,48 mil millones - Tamaño del mercado 2030
US$ 12,12 mil millones
Dinámica del mercado
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Jugadores claves . Jugadores principales
- Grupo Evergreen Products Ltd
- Hairuwear Inc
- Productos Co Ltd de Henan Ruimei
- Artenature Co Ltd
- Shake-N-Go Inc.
- Mundo del cabello Papillon
- Cerraduras y bonos
- Klix Hair Inc.
- Easihair Pro
Panorama regional
- América del norte
- Europa
- Asia-Pacífico
- América del Sur y Central
- Medio Oriente y África
Segmentación de mercado
tipo de producto- Extension del pelo
- peluca de pelo
- Piezas de pelo
Material- Cabello humano y cabello sintético
Usuario final- Hombres
- Mujer
- Niños
Canal de distribución- Supermercados e Hipermercados
- Tiendas especializadas
- Ventas en línea
- Otros
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Segmentación y alcance del informe:
El mercado mundial de productos para el cabello postizo está segmentado según el tipo de producto, el material, el usuario final, el canal de distribución y la geografía. El mercado de productos para el cabello postizo, según el tipo de producto, se segmenta en extensiones de cabello , pelucas y postizos. Por material, el mercado de productos para el cabello postizo se divide en cabello humano y cabello sintético. Según el usuario final, los mercados se segmentan en hombres, mujeres y niños. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. Por geografía, el mercado mundial de productos para el cabello postizo está ampliamente segmentado en América del Norte, Europa, Asia Pacífico, Medio Oriente y África, y América del Sur y Central.
Análisis segmentario:
Según el tipo de producto, el mercado de productos para el cabello postizo se segmenta en extensiones de cabello, pelucas y postizos. Se espera que el segmento de extensiones de cabello registre la CAGR más alta durante el período de pronóstico. Las extensiones de cabello se han convertido en una solución revolucionaria en el mundo de la belleza y la moda. Con la capacidad de agregar instantáneamente longitud, volumen e incluso reflejos al cabello natural, ofrecen una forma versátil de lograr una variedad de estilos. El mercado del segmento de extensiones de cabello está experimentando un rápido crecimiento debido a la creciente demanda de cambios de peinado rápidos y temporales. Las plataformas de redes sociales, personas influyentes en belleza y celebridades muestran regularmente diferentes peinados, inspirando a las personas a experimentar con su apariencia. Además, las extensiones de cabello están dirigidas a personas con cabello más corto y a personas con cabello fino o fino que buscan volumen adicional. A medida que la calidad y variedad de las extensiones continúen mejorando y la gente adopte la idea de utilizar extensiones como medio de expresión creativa, se espera que el mercado de productos de cabello postizo para el segmento de extensiones de cabello se expanda en los próximos años.
Análisis Regional:
El mercado de productos para el cabello postizo está segmentado en cinco regiones clave: América del Norte, Europa, Asia Pacífico, América Central y del Sur, y Oriente Medio y África. América del Norte dominó el mercado mundial de productos para el cabello postizo, y el mercado regional representó 2.995,52 millones de dólares en 2022. Europa es el segundo mayor contribuyente y posee más del 29% de participación en el mercado global. Se espera que Asia Pacífico registre una CAGR considerable de más del 5% durante el período previsto. El mercado de productos para el cabello postizo de Asia Pacífico está segmentado en China, India, Japón, Corea del Sur y Australia. Un número cada vez mayor de personas que enfrentan pérdida de cabello en India, China y Japón debido al estrés, enfermedades autoinmunes (alopecia), contaminación, infecciones por hongos, cáncer, desequilibrio hormonal y síndrome de ovario poliquístico (POS) está impulsando la demanda de productos falsos. Productos para el cabello como solución para mejorar la apariencia. Los avances en las técnicas y materiales de fabricación de pelucas y extensiones han dado como resultado pelucas de mejor calidad y apariencia realista, lo que ha atraído a los consumidores a optar por ellas. Evergreen Products Group Ltd, Henan Ruimei Products Co Ltd, Artnature Co Ltd y Lordhair Co Ltd se encuentran entre los fabricantes clave que dominan el mercado de productos para el cabello postizo de Asia Pacífico. Además, estos fabricantes líderes de la región buscan continuamente ampliar su presencia en el mercado.
Alcance del informe de mercado de productos para el cabello postizo
| Atributo del informe | Detalles |
|---|---|
| Tamaño del mercado en 2022 | 8,48 mil millones de dólares |
| Tamaño del mercado para 2030 | 12,12 mil millones de dólares |
| CAGR global (2022 - 2030) | 4,6% |
| Información histórica | 2020-2021 |
| Período de pronóstico | 2023-2030 |
| Segmentos cubiertos | Por tipo de producto
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| Regiones y países cubiertos | América del norte
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| Líderes del mercado y perfiles clave de empresas |
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- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Impacto de la pandemia de COVID-19:
La pandemia de COVID-19 inicialmente obstaculizó el mercado mundial de productos para el cabello postizo debido al cierre de unidades de fabricación, la escasez de mano de obra, la interrupción de las cadenas de suministro y la inestabilidad financiera. La interrupción de varias industrias debido a la desaceleración económica causada por el brote de COVID-19 limitó el suministro de productos para el cabello postizo. Se cerraron varias tiendas de productos para el cabello postizo. Sin embargo, las empresas están ganando terreno a medida que las limitaciones impuestas anteriormente se han suavizado en varios países. Además, la introducción de las vacunas COVID-19 por parte de los gobiernos de diferentes países alivió la situación, lo que provocó un aumento de las actividades comerciales en todo el mundo. Varios mercados, incluido el de productos para el cabello postizo, registraron un crecimiento tras la flexibilización de los confinamientos y las restricciones de movimiento.
Panorama competitivo y empresas clave:
Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro y Balmain Hair Group BV se encuentran entre los actores destacados. operando en el mercado mundial de productos para el cabello postizo.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Based on material, the false hair products market is bifurcated into human hair and synthetic hair. By end user, the market is segmented into men, women, and kids. Based on distribution channel, the false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global false hair products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, influences viewers to use false hair products to create looks inspired by these celebrities.
Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the false hair products market in the coming years.
Based on product type, the false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment is expected to register the highest CAGR during the forecast period. Hair extensions have become a revolutionary solution in the beauty and fashion world. With the ability to instantly add length, volume, and even highlights to natural hair, they offer a versatile way to achieve a variety of looks. The market for the hair extensions segment is experiencing rapid growth due to the increasing demand for quick and temporary hairstyle changes. Social media platforms, beauty influencers, and celebrities regularly showcase different hairstyles, inspiring individuals to experiment with their appearance. Moreover, hair extensions cater to those with shorter hair and to people with fine or thin hair seeking additional volume. As the quality and variety of extensions continue to improve and people embrace the idea of using extensions as a means of creative expression, the false hair products market for the hair extensions segment is expected to expand in the coming years.
The major players operating in the global false hair products market are Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro, and Balmain Hair Group BV, among others.
In 2022, North America region accounted for the largest share of the global false hair products market. The false hair products market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs, extensions, etc. and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for false hair products across North America. Therefore, the region accounted for a remarkable share of the global false hair products market in 2022.
Many domestic and international false hair products companies have a strong foothold in North America. HairUWear Inc, Shake-N-Go Inc, UniWigs Inc, and Indique Hair LLC are among the key players operating in the North American false hair products market. Key participants operating in the regional market continuously enhance their overall business processes to meet the rising customer demands. Also, key manufacturers in the region focus on developing innovative and stylish false hair products to attract new consumers. This gives them a huge opportunity to expand their business in North American countries such as the US, Canada, and Mexico. Consumers in the region mainly prefer advanced forms of false hair products. Manufacturers in the region are investing heavily in the research and development of false hair products, which is expected to boost its market in North America. In March 2023, HairUWear Inc launched 'Textured Hair Wigs' in the US. Celebrity Hairstylist Kim Kimble has joined forces with HairUWear Inc to create the wig collection, designed specifically for those with textured hair. The collection has eight styles in 14 shades, ranging in price from US$ 299 to US$ 479. Hair wigs and extensions have gained popularity as a fashion accessory, allowing North Americans to experiment with different hairstyles and colors without committing to permanent changes. Additionally, demand for false hair products has upsurged across North America due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers from North America generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which propels the demand for human false hair products. These above-mentioned factors boost the false hair products market in North America.
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.
According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.
The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair extensions and hair pieces, natural hair extensions and hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.
The false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. The Cherian Foundation (TCF), a private charitable trust based out of Chennai, India, started a campaign called "Gift Hair Gift Confidence." In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.
The List of Companies - False Hair Products Market
- Evergreen Products Group Ltd
- Hairuwear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Papillon Hair World
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro
- Balmain Hair Group BV,
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