[Informe de investigación] Se espera que el tamaño del mercado de gofres congelados crezca de 2.925,85 millones de dólares en 2022 a 4.612,86 millones de dólares en 2030; se estima que registre una CAGR del 5,9% de 2023 a 2030.
Los gofres congelados son un producto alimenticio preparado que se consume principalmente como desayuno. Los consumidores prefieren productos alimenticios listos para comer, aptos para microondas y listos para preparar, ya que son muy adecuados para el consumo sobre la marcha y requieren un tiempo mínimo de preparación. Debido a esto, los gofres congelados están experimentando una creciente demanda mundial, principalmente en los países desarrollados. Debido a la fuerte influencia cultural en los hábitos de consumo de las personas en varios países, incluidos India, Japón y China, existe un alto predominio de los alimentos tradicionales para el desayuno. Por lo tanto, la adopción de gofres congelados en estos países es limitada, lo que está creando obstáculos en el crecimiento del mercado de gofres congelados.
En 2022, América del Norte representó la mayor parte del mercado mundial de gofres congelados. El mercado de la región está segmentado en Estados Unidos, Canadá y México. Las crecientes campañas de marketing son el factor clave que impulsa la expansión del mercado en Estados Unidos. Los fabricantes dependen en gran medida de estrategias de marketing, como publicidad y promociones de productos, para aumentar las ventas. Los fabricantes utilizan medios electrónicos e impresos para promocionar sus marcas y productos. Por ejemplo, en 2017, la serie de Netflix Stranger Things presentó gofres congelados de la marca Eggo de Kellogg Company. Esto ha supuesto un aumento considerable de las ventas de gofres congelados para la empresa. Un aumento de la demanda de gofres congelados entre todos los grupos de edad impulsa el mercado en esta región. Además, la creciente conciencia sobre los beneficios para la salud de los productos orgánicos es un factor importante que impulsa la demanda de productos orgánicos para el desayuno en la región. Para satisfacer la creciente demanda de los consumidores, los fabricantes han introducido variedades de gofres orgánicos. Por ejemplo, Nature's Path Foods, un fabricante certificado por el USDA, ofrece una amplia gama de desayunos y refrigerios orgánicos, que incluyen gofres, cereales fríos, granolas, avena caliente , barras y galletas. Los factores mencionados anteriormente están impulsando el crecimiento del mercado de gofres congelados de la región.
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Mercado de gofres congelados: ideas estratégicas
CAGR (2022 - 2030)5,9%- Tamaño del mercado 2022
US$ 2,93 mil millones - Tamaño del mercado 2030
US$ 4,61 mil millones
Dinámica del mercado
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Jugadores claves . Jugadores principales
- DELY Wafels SRL
- Pasteles Kodiak LLC
- Deligout Sprl
- Avieta SA
- Alimentos del camino de la naturaleza
- Receta de Julian LLC
- Kellogg Co.
- B Boys Inc.
- Sara Lee Panadería Congelada LLC
Panorama regional
- América del norte
- Europa
- Asia-Pacífico
- América del Sur y Central
- Medio Oriente y África
Segmentación de mercado
Tipo- Con sabor y sin sabor/simple
Categoría- Sin gluten y convencional
Canal de distribución- Supermercados e Hipermercados
- Tiendas de conveniencia
- Ventas en línea
- Otros
- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Impacto de la pandemia de COVID-19 en el mercado de gofres congelados
Antes de la pandemia de COVID-19, el crecimiento del mercado de gofres congelados estaba impulsado principalmente por la creciente demanda de productos alimenticios listos para comer. Sin embargo, el mercado enfrentó obstáculos durante el primer trimestre de 2020 debido al cierre de empresas y la escasez de materias primas y mano de obra. La pandemia de COVID-19 provocó una recesión económica en los primeros meses de 2020, lo que creó dificultades financieras para los consumidores de ingresos bajos y medios.
Además, debido a las restricciones, la gente se quedó en casa y exigió productos listos para comer, lo que generó una demanda de productos de gofres congelados que sean fáciles de consumir.
Perspectivas del mercado
Creciente demanda de alimentos congelados y preparados en todo el mundo
En los últimos años, el estilo de vida de las personas en todo el mundo evolucionó dramáticamente. Debido a los agitados horarios de trabajo, la gente busca productos que ahorren tiempo y esfuerzo. Los consumidores prefieren los productos alimenticios listos para comer, aptos para microondas y listos para preparar, ya que son muy adecuados para el consumo sobre la marcha y requieren un tiempo de preparación mínimo. Estos factores están impulsando significativamente la demanda de alimentos preparados entre los consumidores. La creciente población de mujeres, el alto ingreso per cápita y el aumento de la población de clase media son factores clave que impulsan el consumo de alimentos preparados a nivel mundial. Además, el número de hogares de una o dos personas está creciendo en varios países desarrollados como Estados Unidos, Canadá, el Reino Unido y Alemania. Según la Oficina del Censo de EE. UU., en 2022 había 37,9 millones de hogares unipersonales en EE. UU., lo que representa el 29 % de todos los hogares. Debido al creciente número de familias nucleares, aumentó la demanda de alimentos listos para comer y en porciones controladas. Todos estos factores están impulsando la demanda de gofres congelados.
Información basada en tipos
Según el tipo, el mercado de gofres congelados se segmenta en con sabor y sin sabor/simples. Se espera que el segmento de sabores registre una CAGR más alta durante el período de pronóstico. La creciente preferencia por los gofres como elemento principal para el desayuno a nivel mundial está impulsando la demanda de gofres congelados. A los consumidores millennials les encanta la sensación cálida y crujiente de los gofres en diferentes sabores. Los fabricantes de gofres están ampliando su cartera de productos introduciendo nuevos sabores como fruta, suero de leche y canela para atraer el interés de los consumidores. Además, los fabricantes, incluidos Vans y Kellogg Company, han lanzado variedades de gofres aromatizados con propiedades funcionales mejoradas para satisfacer las necesidades de la población. Estos factores están impulsando el mercado del segmento de gofres congelados con sabores.
Los actores clave que operan en el mercado mundial de gofres congelados incluyen DELY Wafels SRL, Kodiak Cakes LLC, Deligout Sprl, Avieta SA, Nature's Path Foods, Julian's Recipe LLC, Kellogg Co, B Boys Inc, Sara Lee Frozen Bakery LLC y Hometown Food Co. Los actores que operan en el mercado mundial de gofres congelados se centran en ofrecer productos de alta calidad para satisfacer la demanda de los clientes. También se están centrando en estrategias como inversiones en actividades de investigación y desarrollo, lanzamientos de nuevos productos y ampliación de las capacidades de producción.
Alcance del informe de mercado de Waffles congelados
| Atributo del informe | Detalles |
|---|---|
| Tamaño del mercado en 2022 | 2,93 mil millones de dólares |
| Tamaño del mercado para 2030 | 4,61 mil millones de dólares |
| CAGR global (2022 - 2030) | 5,9% |
| Información histórica | 2020-2021 |
| Período de pronóstico | 2023-2030 |
| Segmentos cubiertos | Por tipo
|
| Regiones y países cubiertos | América del norte
|
| Líderes del mercado y perfiles clave de empresas |
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- El PDF de muestra muestra la estructura del contenido y la naturaleza de la información con análisis cualitativo y cuantitativo.
Informes destacados
- Tendencias progresivas de la industria en el mercado de gofres congelados para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo.
- Estrategias de crecimiento empresarial adoptadas por los mercados desarrollados y en desarrollo.
- Análisis cuantitativo del mercado de gofres congelados de 2021 a 2030
- Estimación de la demanda mundial de gofres congelados
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores que operan en la industria.
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen el crecimiento del mercado de gofres congelados.
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que respaldan el interés comercial y conducen al crecimiento del mercado.
- El tamaño del mercado de gofres congelados en varios nodos
- Descripción detallada y segmentación del mercado, así como la dinámica de la industria de gofres congelados.
- El tamaño del mercado de gofres congelados en varias regiones con oportunidades de crecimiento prometedoras
Mercado mundial de gofres congelados
Según el tipo, el mercado de gofres congelados se segmenta en con sabor y sin sabor/simples. Según la categoría, el mercado de gofres congelados se divide en sin gluten y convencional. Según el canal de distribución, el mercado de gofres congelados se clasifica en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros.
Perfiles de empresa
- DELY Wafels SRL
- Pasteles Kodiak LLC
- Deligout Sprl
- Avieta SA
- Alimentos del camino de la naturaleza
- Receta de Julian LLC
- Kellogg Co.
- B Boys Inc.
- Sara Lee Panadería Congelada LLC
- Comida local
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.
Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.
Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.
In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.
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The List of Companies - Frozen Waffles Market
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC
- Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
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