Se espera que el mercado de cereales para el desayuno sin gluten crezca de 13 mil millones de dólares en 2022 a 16 dólares mil millones para 2031; se espera que crezca a una tasa compuesta anual del 6 % entre 2022 y 2031.
Los cereales para el desayuno sin gluten se elaboran a partir de cereales procesados y están enriquecidos con vitaminas y minerales. Se suelen consumir con leche, yogur, frutas o frutos secos. Los cereales para el desayuno sin gluten suelen venderse como productos listos para comer (RTE) o cereales calientes (HC). Un cereal derivado de un grano que contiene gluten puede etiquetarse como "sin gluten". si ha sido procesado para eliminar el gluten y si el consumo de ese cereal resulta en menos de 20 ppm de gluten en el alimento.
DINÁMICA DEL MERCADO
La creciente incidencia del síndrome del intestino irritable (SII) y la enfermedad celíaca impulsa la demanda de productos sin gluten en los países desarrollados y en desarrollo. Una persona que sufre de SII es sensible al gluten y el consumo de gluten agrava los problemas. La prevalencia de estas enfermedades está aumentando en los países desarrollados de América del Norte y Europa, incluidos Estados Unidos, Canadá, Alemania y Francia. La conciencia sobre una nutrición saludable fomenta decisiones informadas sobre la compra y el consumo de cereales, granos, etc.
ÁMBITO DEL MERCADO
SEGMENTACIÓN DEL MERCADO
El mercado mundial de cereales para el desayuno sin gluten está segmentado por tipo de producto, categoría y canal de distribución. Según el tipo de producto, el mercado se segmenta en cereales calientes y cereales listos para comer. Por categorías, el mercado se divide en orgánico y convencional. En términos de canal de distribución, el mercado de cereales para el desayuno sin gluten está segmentado en supermercados y tiendas. hipermercados, tiendas de conveniencia, venta minorista en línea y otros.
El mercado mundial de cereales para el desayuno sin gluten está segmentado en cinco regiones principales: América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y Asia. África (MEA) y Sur y África. Centroamérica. El informe implica un análisis y una previsión del mercado en 18 países, junto con las tendencias y oportunidades actuales que prevalecen en las principales regiones.
América del Norte dominó el mercado de cereales para el desayuno sin gluten en 2021, lo que puede atribuirse a la creciente prevalencia de la enfermedad celíaca en la región. Según la Celiac Disease Foundation, más de 3 millones de estadounidenses padecen la enfermedad celíaca. Además, la prevalencia de la enfermedad celíaca se ha multiplicado por 4 o 5 desde 1950 por razones desconocidas.
Así, la gran demanda de productos sin gluten refuerza la Crecimiento del mercado de cereales para el desayuno gratuitos en toda la región.
Fuente: The Insight Partners Análisis
El informe analiza factores como los conductores, las restricciones , oportunidades y tendencias futuras que impactan el mercado de cereales para el desayuno sin gluten. También proporciona un análisis exhaustivo de las cinco fuerzas de Porter, destacando los factores que influyen en el mercado en estas regiones.
IMPACTO DE LA PANDEMIA DE COVID-19
La pandemia de COVID-19 ha tenido un impacto mixto en el mercado de cereales para el desayuno sin gluten. La imposición del bloqueo interrumpió temporalmente varias actividades de fabricación, lo que provocó una disminución de la oferta, lo que afectó sustancialmente al mercado de cereales para el desayuno sin gluten. Además, las restricciones de viaje provocaron muchas dificultades en el transporte de materias primas, lo que repercutió negativamente en la economía mundial. En medio de esta crisis, los consumidores se han preocupado mucho por su salud y estado físico, lo que ha aumentado drásticamente la demanda de cereales para el desayuno sin gluten.
En 2021, el mercado fue testigo de un crecimiento cuando los gobiernos de varios países anunciaron la relajación de varias restricciones, incluidos los bloqueos. Los fabricantes reanudaron sus operaciones a plena capacidad, lo que les ayudó a superar la brecha de oferta y demanda. Muchos fabricantes ampliaron sus capacidades de producción para satisfacer la creciente demanda de cereales para el desayuno sin gluten por parte de los consumidores.
El comercio electrónico jugó un papel importante durante la pandemia de COVID-19, ya que el cierre de las tiendas físicas obligó a los consumidores a comprar diversos productos a través de plataformas en línea. Las ventas de cereales para el desayuno sin gluten aumentaron a través de tiendas online, ya que estas plataformas ofrecieron servicios de entrega a domicilio durante los confinamientos. Por lo tanto, se espera que los consumidores sigan comprando cereales para el desayuno sin gluten a través de portales en línea, lo que se prevé que favorezca el crecimiento del mercado durante el período previsto.
ACTORES DEL MERCADO
Los informes arrojan luz sobre estrategias clave de crecimiento orgánico e inorgánico en el mercado de cereales para el desayuno sin gluten. Varias empresas se están centrando en estrategias de crecimiento orgánico, como lanzamientos de productos, aprobaciones de productos, patentes y eventos. Las actividades de estrategia de crecimiento inorgánico observadas en el mercado son adquisiciones, asociaciones y colaboraciones. Estas actividades han alentado a las empresas a emprender la expansión de sus operaciones y de su base de clientes.
El informe incluye perfiles de empresas clave que operan en el mercado de cereales para el desayuno sin gluten, junto con su análisis FODA y estrategias de mercado. También se centra en los principales actores de la industria, destacando los perfiles de sus empresas, los componentes y servicios ofrecidos, la información financiera de los últimos tres años y el desarrollo clave de los últimos cinco años.
A continuación se menciona la lista de algunas empresas clave que operan en el mercado de cereales para el desayuno sin gluten:
- General Mills Inc.
- Kellogg's Company
- Nestlé; SA
- Bob’s Red Mill Natural Foods
- Alimentos del camino de la naturaleza
- Hometown Food Company
- puramente Elizabeth
- The Quaker Oats Company
- Quinoa Corporation
- Prairie sin gluten
El equipo dedicado de investigación y análisis de Insight Partner está formado por profesionales experimentados con conocimientos estadísticos avanzados y ofrece varias opciones de personalización en el estudio existente.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 8.1% during 2023–2031.
The gluten-free breakfast cereals market is driven by rising rates of gluten sensitivity and increasing consumer awareness of gluten-free diets.
Future trends include the rise of high-protein, low-sugar, and functional gluten-free cereals, along with growing demand for organic and non-GMO options.
Key companies in this market are- General Mills Inc., Kellogg's Company, Nestlé SA, Bob’s Red Mill Natural Foods, Nature's Path Foods, Hometown Food Company, purely Elizabeth, The Quaker Oats Company, Quinoa Corporation, Gluten-Free Prairie,
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Trends and growth analysis reports related to Food and Beverages : READ MORE..
The List of Companies
- General Mills Inc.
- Kellogg's Company
- Nestlé SA
- Bob’s Red Mill Natural Foods
- Nature's Path Foods
- Hometown Food Company
- purely Elizabeth
- The Quaker Oats Company
- Quinoa Corporation
- Gluten-Free Prairie
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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