Mercado de gestión líder: mapeo competitivo y perspectivas estratégicas 2031

  • Report Code : TIPRE00025996
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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RESUMEN DEL MERCADO El software de gestión de clientes potenciales ayuda a los equipos de ventas de una organización a rastrear, gestionar y obtener clientes potenciales. En caso de generar un nuevo cliente potencial, el software ayuda a dirigirlo a un nuevo vendedor y también puede ofrecer análisis predictivos que categoricen la fortaleza del cliente potencial. El software ayuda a aumentar la eficiencia del equipo de ventas. Además, los equipos de marketing pueden utilizarlo para realizar un seguimiento de la eficiencia de sus campañas. Esto ayuda al equipo a distinguir las campañas exitosas en términos de clientes potenciales capturados y la proporción de clientes potenciales convertidos, lo que les facilita tomar decisiones efectivas sobre la inversión en ancho de banda de marketing. ALCANCE DEL MERCADO El "Análisis del mercado global de gestión de leads hasta 2031" es un estudio especializado y en profundidad con un enfoque especial en el análisis de tendencias del mercado global. El informe tiene como objetivo proporcionar una descripción general del mercado de gestión de clientes potenciales con una segmentación detallada del mercado por tamaño de organización, implementación y geografía. El informe proporciona estadísticas clave sobre el estado del mercado de los principales actores del mercado de gestión de clientes potenciales y ofrece tendencias y oportunidades clave en el mercado. SEGMENTACIÓN DEL MERCADO
    •  Según el tamaño de la organización, el mercado global de gestión de leads se segmenta en pymes y grandes empresas. •  Según la implementación, el mercado se segmenta en nube y local.
DINÁMICA DEL MERCADO Impulsores:
    •  Los factores clave que influyen en el crecimiento del software de gestión de clientes potenciales son la creciente importancia de la gestión de las relaciones con los clientes, lo que da como resultado la automatización y la creciente penetración del software de gestión de clientes potenciales en todo el mundo. •  Se prevé que la creciente necesidad de gestión de clientes a gran escala sea el principal factor impulsor del mercado de software de gestión de clientes potenciales durante el período de previsión. La automatización del software facilita a las empresas ahorrar dinero y tiempo y conduce a un resultado productivo.
Restricciones:
    •  Las preocupaciones sobre la privacidad y la seguridad de los datos pueden obstaculizar el crecimiento del mercado.
El informe proporciona una descripción detallada de la industria que incluye información tanto cualitativa como cuantitativa. Proporciona una descripción general y una previsión del mercado global en función de varios segmentos. También proporciona el tamaño del mercado y estimaciones de pronóstico del año 2021 al 2031 con respecto a cinco regiones principales, a saber; América del Norte, Europa, Asia-Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur. El mercado de gestión líder de cada región se subsegmenta posteriormente en los respectivos países y segmentos. El informe cubre el análisis y pronóstico de 18 países a nivel mundial junto con la tendencia actual y las oportunidades que prevalecen en la región. El informe analiza los factores que afectan al mercado tanto desde el lado de la demanda como de la oferta y evalúa en mayor profundidad la dinámica del mercado que afecta al mercado durante el período de pronóstico, es decir, impulsores, restricciones, oportunidades y tendencias futuras. El informe también proporciona un análisis PEST exhaustivo para las cinco regiones, a saber; América del Norte, Europa, APAC, MEA y América del Sur después de evaluar los factores políticos, económicos, sociales y tecnológicos que afectan el mercado de gestión de plomo en estas regiones. IMPACTO DEL COVID-19 EN EL MERCADO DE LEAD MANAGEMENT El COVID-19 comenzó en Wuhan (China) durante diciembre de 2021 y desde entonces se ha extendido a un ritmo rápido por todo el mundo. Estados Unidos, India, Brasil, Rusia, Francia, Reino Unido, Turquía, Italia y España son algunos de los países más afectados en términos de casos confirmados y muertes reportadas. El COVID-19 ha estado afectando a las economías e industrias en varios países debido a cierres, prohibiciones de viaje y cierres de negocios. El cierre de varias plantas y fábricas ha afectado las cadenas de suministro globales y ha impactado negativamente la fabricación, los cronogramas de entrega y las ventas de productos en el mercado global. Pocas empresas han anunciado ya posibles retrasos en las entregas de productos y caídas en las ventas futuras de sus productos. Además de esto, las prohibiciones de viaje globales impuestas por países de Europa, Asia-Pacífico y América del Norte están afectando las colaboraciones comerciales y las oportunidades de asociación. JUGADORES DEL MERCADO El informe cubre desarrollos clave en el mercado de gestión de leads como estrategias de crecimiento orgánico e inorgánico. Varias empresas se están centrando en estrategias de crecimiento orgánico como lanzamientos de productos, aprobaciones de productos y otros como patentes y eventos. Las actividades de estrategias de crecimiento inorgánico observadas en el mercado fueron adquisiciones, asociaciones y colaboraciones. Estas actividades han allanado el camino para la expansión de los negocios y la base de clientes de los actores del mercado. Se prevé que los actores del mercado de gestión de líderes tendrán lucrativas oportunidades de crecimiento en el futuro con la creciente demanda en el mercado global. El informe también incluye los perfiles de empresas clave junto con su análisis FODA y estrategias de mercado en el mercado de gestión de plomo. Además, el informe se centra en los principales actores de la industria con información como perfiles de empresas, componentes y servicios ofrecidos, información financiera de los últimos 3 años, el desarrollo clave en los últimos cinco años.
    •  Act-On Software, Inc. •  Apptivo Inc •  HubSpot, Inc. •  IBM •  Insightly, Inc. •  Oráculo •  Pipedrive •  Sistemas realmente simples •  Salesforce.com Inc. •  Zoho Corporation Pvt. Limitado. Ltd.
El equipo dedicado de investigación y análisis de Insight Partner está formado por profesionales experimentados con conocimientos estadísticos avanzados y ofrece varias opciones de personalización en el estudio existente.
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the expected CAGR in Lead Management Market?

The market is expected to register a CAGR of 16.8% during 2023–2031.

What are driving factors impacting the Lead Management Market?

The growth of the Lead Management Market is also lifted up by the adoption of CRM systems. It is also bolstered by the enhancement of sales and marketing alignment and also high rates of automation in lead capture and nurturing processes.

What are the future trends of Lead Management Market?

Key trends in the market include lead scoring and predictive analytics integration with AI will change the face of lead management. Marketing automation software will be in extensive use, and omnichannel lead management across all touchpoints will become more paramount.

Which are leading players in Lead Management Market?

Key players in the Lead Management Market include: Act-On Software, Inc., Apptivo Inc, HubSpot, Inc., IBM, Insightly, Inc., Oracle, Pipedrive, Really Simple Systems, Salesforce.com Inc., Zoho Corporation Pvt. Ltd.,

What are the deliverable formats of the Lead Management Market?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

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The List of Companies

1.Act-On Software, Inc.
2.Apptivo Inc
3.HubSpot, Inc.
4.IBM
5.Insightly, Inc.
6.Oracle
7.Pipedrive
8.Really Simple Systems
9.Salesforce.com Inc.
10.Zoho Corporation Pvt. Ltd.

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.