El número de suscriptores móviles y de personas que utilizan Internet en sus teléfonos móviles ha aumentado de 7,80 mil millones de suscriptores en 2017 a 7,97 mil millones de suscriptores en 2018, con una adición de 170 millones de suscriptores durante el año y se espera que el número de suscriptores alcance los 9,52 mil millones con un CAGR del 2,0%.
En 2018, la base total de suscriptores móviles era de 7,97 mil millones y de ellos, 3,58 mil millones eran suscriptores de Internet. Los suscriptores de Internet representaron una parte notable de la base general de suscriptores. Se espera que la adopción de la tecnología 5G comience a partir de 2020.
Tendencias clave del consumo de datos móviles
Se prevé que el tráfico de datos móviles cada mes y para cada teléfono inteligente se mantenga persistente en toda la región a pesar de las diferencias significativas en los patrones de consumo de datos. Por ejemplo, América del Norte registró el mayor uso al representar casi 5,1 GB por mes por usuario activo de teléfono inteligente, mientras que se estimó que Europa occidental se acercaría a los 2,7 GB por mes a finales de 2016. Además, el crecimiento en los mercados desarrollados de tendencias de consumo de datos móviles, como EE. UU. y Europa, se está desacelerando a medida que estas regiones se acercan a la saturación en términos de suscriptores móviles. Sin embargo, las economías en desarrollo como India y China tienen un potencial significativo para crecer de 2019 a 2027.
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Mercado de tendencias de consumo de datos móviles: perspectivas estratégicas
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Perspectivas demográficas
El perfil demográfico de los usuarios de Internet en términos de proporción de género, grupo de edad, nivel educativo y otros parámetros varía según los países/regiones específicos. El idioma es uno de los parámetros a partir del cual podemos identificar la demografía de los usuarios de Internet en todo el mundo. En cuanto al idioma de los sitios web, más de la mitad de los sitios web están en inglés, seguido del ruso, alemán, español y chino.
Información sobre el uso de datos
En 2018, la cantidad de datos consumidos por los usuarios de Internet móvil en todo el mundo alcanzó un nuevo nivel. Tanto en los países en desarrollo como en los desarrollados, los planes ilimitados se han convertido en una norma, y la intensa compleción entre los operadores llevó a una amplia disponibilidad de planes de datos asequibles en todo el mundo. Los teléfonos inteligentes de bajo costo han impulsado aún más esta tendencia de crecimiento del mercado de tendencias de consumo de datos móviles de los usuarios de Internet móvil.
Los principales impulsores de crecimiento responsables de este aumento en la base de suscriptores móviles en todo el mundo incluyen:
- Creciente demanda de servicios de Internet en países en desarrollo como China e India
- Mayor inversión en tecnologías avanzadas como AR, VR, IoT e AI
- Entorno regulatorio favorable y de apoyo
- Los planes de datos asequibles y los teléfonos inteligentes de bajo coste están impulsando el crecimiento del consumo de datos
Alcance del informe de mercado de tendencias de consumo de datos móviles
Tendencias globales del consumo de datos móviles hasta 2027: perfiles de empresas
- AT&T, Inc.
- china móvil limitada
- China Telecom Corporación Limitada
- China Unicom (Hong Kong) limitada
- Deutsche Telekom AG
- Corporación Nippon Telegraph y Telephone
- Naranja SA
- Telefónica SA
- telecomunicaciones italia
- PLC del grupo Vodafone
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies
- AT&T, Inc.
- china mobile Limited
- China Telecom Corporation Limited
- China Unicom (Hong Kong) Limited
- Deutsche Telekom AG
- Nippon Telegraph and Telephone Corporation
- Orange S.A
- Telefónica S.A.
- Telecom Italia
- Vodafone group PLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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