Durante la última década, la industria del software ha sido testigo de ello. cambios masivos. El despliegue de modelos de nube por parte de las organizaciones es el más destacado debido a las ventajas declaradas que ofrece. La naturaleza altamente escalable de las empresas las lleva a optar por servicios basados en la nube, ya que los datos en los centros de almacenamiento pueden ampliarse o reducirse según los requisitos del usuario. Además, la estructura de precios seguida por el modelo del proveedor de nube pública es generalmente de pago por uso. Las organizaciones, especialmente las PYME, no tienen que pagar grandes cantidades de una vez y, por lo tanto, les resulta muy conveniente implementar un modelo de nube pública para sus operaciones comerciales. Se mantiene la competencia central de las empresas y, por lo tanto, les permite seguir siendo competitivas en este mercado altamente dinámico.
La reducción de los costos operativos y la gran cantidad de soluciones específicas para cada negocio que se ofrecen desde una única fuente son los principales impulsores del mercado de servicios de nube pública. La necesidad de una infraestructura de TI escalable, flexible, sencilla y eficiente también está impulsando considerablemente este mercado. Los errores humanos se minimizan ya que las operaciones son totalmente operadas por máquinas y, finalmente, atraen a las organizaciones a adoptar los servicios de nube pública. Los impulsores anteriores son las razones detrás de la adopción exponencial de este mercado.
A pesar de haber sido adoptados significativamente en los países desarrollados del mundo, el crecimiento de los servicios de nube pública ha experimentado pocas limitaciones. Las preocupaciones de seguridad con respecto a la privacidad de los datos han sido el principal factor restrictivo para este mercado. Los requisitos de conectividad a Internet para este modelo de nube son altos y en países con mala conectividad afectarán la implementación de la nube pública. Además, la integración del modelo con los sistemas heredados ha sido un factor restrictivo. Las otras restricciones para este mercado incluyen interrupciones y movilidad de datos.
El mercado mundial de la nube pública se ha segmentado por tipos en hardware, software y servicios. Además, el mercado de la nube pública se ha fragmentado según el modelo de entrega en SaaS, PaaS e IaaS. Además, este mercado se ha segmentado aún más en función de los usuarios finales, a saber: pymes y grandes empresas. La segmentación del mercado de la nube pública también se realiza sobre la base de verticales de la industria que incluyen BFSI, telecomunicaciones, hotelería y servicios. Comercio minorista, gobierno, manufactura y atención médica.
América del Norte lidera el mercado mundial de la nube pública debido a los notables avances tecnológicos y el desarrollo socioeconómico de la región. Europa, que es otro importante centro industrial, ha estado contribuyendo al Crecimiento del mercado de la nube pública. La región NÓRDICA de Europa, con muchas industrias pequeñas, ha contribuido en gran medida a la cuota de mercado europea del mercado de la nube pública. Además, la región APAC se está poniendo al día con estas regiones, y países en desarrollo como India y China están invirtiendo gradualmente en tecnologías de nube pública. Algunos de los actores clave que operan dentro del mercado global de la nube pública incluyen Microsoft Corporation, Salesforce.com, Cisco Systems, Inc., VMWare, Google, Inc., Oracle Corporation y Eucalyptus, entre otros.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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- Salesforce.com
- IBM Corporation
- Microsoft Corporation
- VMWare
- Oracle Corporation
- Cisco Systems, Inc.
- Google, Inc.
- Eucalyptus
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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