Mercado de bebidas energéticas sin azúcar: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00023651
  • Category : Food and Beverages
  • No. of Pages : 150
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INTRODUCCIÓN AL MERCADO Se sabe que las bebidas energéticas proporcionan fuerza instantánea, estado de alerta y efectos mejorados en el rendimiento físico o mental. Las bebidas energéticas sin azúcar son sustitutos de las bebidas energéticas a base de azúcar, ya que se consideran más saludables para las personas que padecen diabetes, obesidad y otros problemas relacionados con la salud. Estas bebidas consisten en edulcorantes artificiales como la stevia, el neotamo y el aspartamo, que tienen cero o ninguna calorías. DINÁMICA DEL MERCADO La creciente conciencia de los consumidores sobre una dieta saludable y su preferencia por los alimentos naturales y orgánicos está impulsando el crecimiento del mercado de bebidas energéticas sin azúcar. Los beneficios de esta bebida relacionados con la salud, como control de peso, alivio de la fatiga muscular, protección contra enfermedades cardiovasculares y prevención del riesgo de diabetes, son algunos de los factores que llaman la atención del consumidor. El aumento de la renta disponible y la influencia del estilo de vida de los atletas y celebridades están impulsando el crecimiento del mercado. Sin embargo, se considera que el uso prolongado de bebidas energéticas sin azúcar es peligroso para la salud, lo que puede afectar el crecimiento del mercado. ALCANCE DEL MERCADO El "Análisis del mercado global de bebidas energéticas sin azúcar hasta 2031" es un estudio especializado y en profundidad de la industria de alimentos y bebidas con un enfoque particular en el análisis de tendencias del mercado global. El informe tiene como objetivo proporcionar una descripción general del mercado de bebidas energéticas sin azúcar con una segmentación detallada del mercado por tipo de envase y canal de distribución. Se espera que el mercado mundial de bebidas energéticas sin azúcar experimente un alto crecimiento durante el período previsto. El informe proporciona estadísticas clave sobre el estado del mercado de los principales actores del mercado de bebidas energéticas sin azúcar y ofrece tendencias y oportunidades clave en el mercado. SEGMENTACIÓN DEL MERCADO El mercado mundial de bebidas energéticas sin azúcar está segmentado en envases y canales de distribución. Por envases, el mercado de bebidas energéticas sin azúcar se clasifica en botellas, latas y otros. Por canal de distribución, el mercado de bebidas energéticas sin azúcar se clasifica en supermercados e hipermercados, tiendas de conveniencia, comercio minorista online y otros. El informe proporciona una descripción detallada de la industria, incluyendo información tanto cualitativa como cuantitativa. Proporciona una descripción general y un pronóstico del mercado mundial de bebidas energéticas sin azúcar en función de varios segmentos. También proporciona el tamaño del mercado y estimaciones de pronóstico para el año 2021 al 2031 en relación con cinco regiones principales, a saber, América del Norte, Europa, Asia-Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur. El mercado de bebidas energéticas sin azúcar de cada región se subsegmenta posteriormente en los respectivos países y segmentos. El informe cubre el análisis y pronóstico de 18 países a nivel mundial, junto con la tendencia actual y las oportunidades que prevalecen en la región. El informe analiza los factores que afectan el mercado de bebidas energéticas sin azúcar tanto desde el lado de la demanda como de la oferta. Además, evalúa la dinámica del mercado que afecta al mercado durante el período de pronóstico, es decir, impulsores, restricciones, oportunidades y tendencias futuras. El informe también proporciona un análisis PEST exhaustivo para las cinco regiones, a saber, América del Norte, Europa, APAC, MEA y América del Sur, después de evaluar los factores políticos, económicos, sociales y tecnológicos que afectan el mercado de bebidas energéticas sin azúcar en estas regiones. ACTORES DEL MERCADO El informe cubre desarrollos vitales en el mercado de bebidas energéticas sin azúcar como estrategias de crecimiento orgánico e inorgánico. Varias empresas se están centrando en estrategias de crecimiento orgánico, como lanzamientos de productos, aprobaciones de productos y otros, como patentes y eventos. Las actividades de estrategias de crecimiento inorgánico observadas en el mercado fueron adquisiciones, asociaciones y colaboraciones. Estas actividades han allanado el camino para la expansión de los negocios y la base de clientes de los actores del mercado. Se prevé que los participantes del mercado de bebidas energéticas sin azúcar tendrán lucrativas oportunidades de crecimiento en el futuro con la creciente demanda de bebidas energéticas sin azúcar en el mercado global. A continuación se menciona la lista de algunas empresas que participan en el mercado de bebidas energéticas sin azúcar. El informe también incluye los perfiles de empresas clave junto con su análisis FODA y estrategias de mercado en el mercado de bebidas energéticas sin azúcar. Además, el informe se centra en los principales actores de la industria con información como perfiles de empresas, componentes y servicios ofrecidos, información financiera de los últimos tres años y el desarrollo crítico de los últimos cinco años.
    - Guayaki - Laird Superfood - Proper Wild. - MATCHABAR - SONIDO - Bang - Monster Energy - Rockstar, Inc. - Solimo - Reign Total Body Fuel
El dedicado equipo de investigación y análisis de Insight Partner está formado por profesionales experimentados con conocimientos estadísticos avanzados y ofrece varias opciones de personalización en el estudio actual. .
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies

1. Guayaki
2. Laird Superfood
3. Proper Wild
4. MATCHABAR
5. SOUND
6. Bang
7. Monster Energy
8. Rockstar, Inc.
9. Solimo
10. Reign Total Body Fuel

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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