Desde hace una década, las tecnologías informáticas sorprenden con productos y servicios innovadores y eficaces. A diferencia de la tecnología informática tradicional, las tendencias recientes han introducido una nueva dimensión de la informática, el tamaño reducido de los sistemas y el aumento de la velocidad de procesamiento son las innovaciones clave que buscan las industrias y los usuarios finales individuales. La computación de superficie fue una de esas innovaciones que utiliza técnicas de detección y visualización para integrar objetos reales y contenidos digitales.
Microsoft introdujo la computadora de superficie a principios de 2007, durante el cual se incorporaron la pantalla táctil, el lápiz óptico y las tabletas. emergiendo en la corriente principal del mercado. Microsoft tuvo la visión de desarrollar una táctica de pantalla táctil para cambiar la forma en que las personas interactúan entre sí en la mesa. La computación de superficie funciona según el principio básico de la interfaz táctil; las diversas interfaces táctiles incluirían interacción directa, multitáctil, multiusuario y reconocimiento de objetos. Las computadoras de superficie se encuentran principalmente en tiendas minoristas, multicines, centros comerciales, restaurantes, etc. La creciente viabilidad de la implementación de computadoras de superficie ganará fuerza entre varios usuarios finales, como la educación; se espera que las computadoras de superficie se utilicen en las aulas de próxima generación para el aprendizaje interactivo y Experiencia de entrenamiento. Con el tiempo, se espera que esta tendencia establezca aplicaciones en el entretenimiento doméstico en un futuro cercano.
Algunos de los desafíos clave que el mercado está experimentando actualmente incluyen el alto precio de las computadoras de superficie, los componentes necesarios para implementar la computadora de superficie son muchos y La implementación es compleja y el software asociado con la computadora de superficie es limitado. Estos son factores clave que obstaculizan el crecimiento del mercado de la informática de superficie. Sin embargo, los actores clave del mercado están más centrados en la I+D continua para hacer que el producto y servicio sea más flexible y viable, permitiendo a los usuarios avanzar hacia nuevas tendencias informáticas. Por lo tanto, se espera que el mercado de la computación de superficie se adhiera a las tendencias crecientes para 2031.
El mercado de la computación de superficie se clasifica en términos generales en cuatro segmentos que incluyen componentes, interfaz, aplicaciones y geografía. Algunos de los componentes clave responsables del funcionamiento de las computadoras de superficie son sensores, fuentes de luz infrarroja, procesadores, proyectores DLP, memoria, cámaras infrarrojas y otros. Las interfaces son una propuesta única de las tendencias de la computación de superficie; se segmentan aún más en interacción directa, multitáctil, experiencia de múltiples usuarios y reconocimiento de objetos. Algunas de las aplicaciones clave cubiertas en el segmento de aplicaciones incluyen entretenimiento, banca, industria, educación, comercio minorista, hoteles y restaurantes, y comerciales. El mercado mundial de informática de superficie también está dividido por geografía e incluye regiones como América del Norte, Europa, APAC, América del Sur (SAM) y Oriente Medio África (MEA).
Al ser América del Norte uno de los principales centros de tecnologías, las empresas de esta región están más centradas en ofrecer soluciones y servicios para atraer a la mayoría de los fabricantes de todo el mundo. Europa lidera las industrias industriales y manufactureras; la informática de superficie también tiene un papel que desempeñar en estas industrias, lo que impulsará el mercado de la informática de superficie en las regiones europeas. APAC es una de las regiones clave que incluye economías en crecimiento como China, Japón, India, etc., por lo que se considera que esta región tiene el crecimiento más rápido y se estima que ganará una participación importante en el mercado en un futuro próximo. APAC desempeñará un papel vital en la fabricación y el servicio de componentes.
Algunos de los actores clave en el mercado global de computación de superficie incluyen Microsoft Corporation, Planar Systems Inc., 3M Co., Viewsonic Corporation, Lenovo Group Ltd., Dell Inc., Hewlett-Packard Ltd., Samsung Electronics Co., Ltd., Toshiba Corporation y Sony Corporation, entre otras.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
- Microsoft Corporation
- Planar Systems Inc.
- 3M Co.
- Viewsonic Corporation
- Lenovo Group Ltd.
- Dell Inc.
- Hewlett-Packard Ltd.
- Samsung Electronics Co., Ltd.
- Toshiba Corporation
- Sony Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For