Mercado de pantallas portátiles: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00026610
  • Category : Electronics and Semiconductor
  • No. of Pages : 200
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Una tecnología de visualización portátil proporciona una interfaz visual entre plataformas informáticas como teléfonos inteligentes y portátiles y el ser humano. Los avances tecnológicos han llevado a un aumento en la demanda de productos innovadores, contribuyendo así significativamente al crecimiento del mercado de tecnología de pantallas portátiles.

La tecnología de pantalla portátil salió a la luz en 2000, en el momento en que se lanzaron los auriculares Bluetooth. Además, en 2013, la presentación de Google Glass, una pantalla óptica montada en la cabeza con funciones de realidad aumentada (AR) y realidad virtual (VR) para capturar imágenes, allanó el camino para el florecimiento de esta tecnología de visualización.

La mayoría de las principales empresas de tecnología y TI, como Amazon y Google, han mostrado interés en la tecnología de pantallas portátiles y han presentado su versión de pantallas. A continuación se detallan los hitos que han respaldado el mercado de la tecnología de pantallas portátiles:

  • Proliferación de la conectividad inalámbrica a Internet
  • Introducción de dispositivos inteligentes
  • Crecimiento de la pantalla HD tecnología de resolución
  • Avances en AR y VR

Se espera que el mercado de tecnología de pantallas portátiles se acelere aún más con el uso de dispositivos portátiles inteligentes y la creciente adopción de tecnologías AR y VR en auriculares, dispositivos móviles y dispositivos flexibles. Pantallas OLED. La tecnología de pantalla portátil beneficia a los usuarios a través de mejores ángulos de visión y un contraste de color nítido, que maximiza el interés de los espectadores, especialmente los jóvenes. Además, se ha introducido en el mercado la tecnología IoT y 5G, y la combinación de estas Las tecnologías con pantallas portátiles ayudarán a los fabricantes de pantallas a mejorar aún más la experiencia del usuario en los próximos años. Como resultado, se espera que el mercado de tecnología de pantallas portátiles crezca a una tasa compuesta anual del 18% durante el período previsto de 2021-2031. span>

El mercado principal para la tecnología de visualización portátil son los dispositivos portátiles, que se estima que alcanzarán más de 550 millones de envíos de dispositivos anualmente para fines de 2021. De estos, más de 80&ndash Es probable que 85 millones sean gafas inteligentes. Empresas de muchas industrias están tomando iniciativas para promover el uso diario de tecnología portátil/inteligente entre sus empleados. La industria aérea es una de esas industrias, en la que se recomienda el uso de dispositivos portátiles. para la comunicación efectiva entre pares, la seguridad, los datos de los clientes, las operaciones de vuelo y el mantenimiento de aeronaves. La industria médica también está fomentando el uso de tecnología de visualización portátil en las listas de verificación de los pacientes y en el mantenimiento, la documentación y la documentación del historial médico de los pacientes y en casos de emergencia. En el sector automotriz, los productos de visualización portátiles se están utilizando para facilitar las comunicaciones, comprobaciones de líneas de producción, diagnóstico remoto y capacitación. Otras industrias como la de servicio al cliente, militar, de equipos pesados y de electrónica de consumo también están fomentando el uso de esta tecnología de visualización. Estas pantallas portátiles pueden funcionar como un teléfono cuando lo requieran los usuarios.

Los dispositivos equipados con tecnología de pantalla portátil han revolucionado el sector de TI en general, que es otro factor que contribuye al crecimiento del mercado de tecnología de pantallas portátiles. Esta tecnología también ha tenido un impacto revolucionario en los sectores de educación, juegos, moda, medios, finanzas y atención médica.

Muchas empresas ya han entrado en el mercado de aplicaciones móviles que son compatibles con estos dispositivos portátiles, así como funciones como responder comandos de voz, tocar y jugar, que impactan significativamente la participación del usuario.

El mercado de la tecnología de pantallas portátiles ha experimentado varios avances importantes, y algunos de ellos se mencionan a continuación:

  • En septiembre de 2021, Supersapiens lanzó una nueva pantalla portátil que proporciona datos en tiempo real. Esta primera pantalla portátil de glucosa de Supersapiens está diseñada específicamente para atletas.
  • En enero de 2022, TCL anunció que la compañía se está preparando para lanzar la segunda versión de la pantalla personal portátil que lanzó en una cantidad limitada en 2021. La versión 2 llamada NxtWear Air ofrece la misma función de pantalla secundaria en un par de anteojos que la versión original, pero se ha hecho un 30% más liviano.
  • En diciembre de 2021, BoAt lanzó su nuevo reloj inteligente con pantalla HD AMOLED.

El mercado de la tecnología de pantallas portátiles se caracteriza por la presencia tanto de grandes empresas como de nuevas empresas, dedicadas al lanzamiento de nuevos productos. Los nuevos participantes entran en el mercado con inversiones o con asociaciones . Algunos de los principales actores del mercado incluyen Vufine, Samsung Electronics, LG Display, Lumus, Truly Semiconductors, AU Optronics, Japan Display y Hewlett Packard Enterprise Development LP.

 
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

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  1. Samsung Electronics
  2. LG
  3. AU Optronics
  4. HPE Development LP
  5. Intellisense Systems
  6. WaveOptics
  7. Googles
  8. Ostendo
  9. Westunitis
  10. EEnovate Technology

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.