Mercado de ropa de invierno: mapeo competitivo y perspectivas estratégicas 2031

  • Report Code : TIPRE00020648
  • Category : Consumer Goods
  • No. of Pages : 150
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INTRODUCCIÓN AL MERCADO La ropa de invierno es una categoría específica de ropa que brinda protección específica al usuario contra el clima frío. Estas prendas son prendas extrovertidas que han dado como resultado un mayor atractivo estético y su funcionalidad de proteger al usuario de las duras temperaturas frías. El principal factor que impulsa la venta de ropa de invierno es el aumento de la participación en actividades al aire libre, incluidos los deportes de invierno. DINÁMICA DEL MERCADO Se espera que el aumento de la renta disponible impulse positivamente el crecimiento del mercado de ropa de invierno. También es probable que los deportes de invierno impulsen la adopción de ropa de invierno diseñada específicamente para fines deportivos. La duración del invierno es más corta que otras estaciones en algunos países, por lo que la ropa de invierno tiene una vida útil limitada en dichas regiones. Muchas empresas del mercado de ropa de invierno se centran en especificaciones como la retención del calor, la sensación de estilo y el diseño, y ofrecen una nueva y amplia gama de productos para atraer a más consumidores. ALCANCE DEL MERCADO El "Análisis del mercado de ropa de invierno hasta 2031" es un estudio especializado y en profundidad de la industria de bienes de consumo con un enfoque particular en el análisis de tendencias del mercado global. El informe tiene como objetivo proporcionar una visión general del mercado de ropa de invierno con una segmentación detallada del mercado por tipo de producto, grupo de consumidores y canal de distribución. Se espera que el mercado mundial de ropa de invierno sea testigo de un alto crecimiento durante el período previsto. El informe proporciona estadísticas clave sobre el estado del mercado de los principales actores del mercado de ropa de invierno y ofrece tendencias y oportunidades clave en el mercado. SEGMENTACIÓN DEL MERCADO Por tipo de producto •  Chaquetas y Abrigos •  Suéteres y Cardigans •  Bufandas y Chales •  Guantes y calcetines •  Otros Por grupo de consumidores •  Hombres •  Mujeres •  Canal de distribución infantil •  Hipermercados y Supermercados •  Tiendas especializadas •  Minoristas en línea •  Otros El informe proporciona una descripción detallada de la industria, incluyendo información tanto cualitativa como cuantitativa. Proporciona una descripción general y una previsión del mercado mundial de ropa de invierno en función de varios segmentos. También proporciona el tamaño del mercado y estimaciones de pronóstico para el año 2021 al 2031 en relación con cinco regiones principales, a saber; América del Norte, Europa, Asia-Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur. El mercado de ropa de invierno de cada región se subsegmenta posteriormente en los respectivos países y segmentos. El informe cubre el análisis y pronóstico de 18 países a nivel mundial, junto con la tendencia actual y las oportunidades que prevalecen en la región. El informe también incluye los perfiles que afectan al mercado de ropa de invierno tanto desde el lado de la demanda como de la oferta. Además, evalúa la dinámica del mercado que afecta al mercado durante el período de pronóstico, es decir, impulsores, restricciones, oportunidades y tendencias futuras. El informe también proporciona un análisis PEST exhaustivo para las cinco regiones, a saber; Norteamérica, Europa, APAC, MEA y Sudamérica, después de evaluar los factores políticos, económicos, sociales y tecnológicos que afectan el mercado de ropa de invierno en estas regiones. ACTORES DEL MERCADO El informe cubre desarrollos vitales en el mercado de ropa de invierno como estrategias de crecimiento orgánico e inorgánico. Varias empresas se están centrando en estrategias de crecimiento orgánico, como lanzamientos de productos, aprobaciones de productos y otros, como patentes y eventos. Las actividades de estrategias de crecimiento inorgánico observadas en el mercado fueron adquisiciones, asociaciones y colaboraciones. Estas actividades han allanado el camino para la expansión del negocio y la base de clientes de los actores del mercado. Se prevé que los participantes del mercado de ropa de invierno tendrán lucrativas oportunidades de crecimiento en el futuro con la creciente demanda de ropa de invierno en el mercado global. A continuación se menciona la lista de algunas empresas que participan en el mercado de ropa de invierno. El informe también incluye los perfiles de empresas clave junto con su análisis FODA y estrategias de mercado en el mercado de ropa de invierno. Además, el informe se centra en los principales actores de la industria con información como perfiles de empresas, componentes y servicios ofrecidos, información financiera de los últimos tres años y el desarrollo crítico de los últimos cinco años.
    •  Gap Inc. •  Corporación VF •  Compañía de ropa deportiva Columbia •  Canadá Goose Inc •  Patagonia Inc. •  Zara SA •  Arc'teryx Equipment Inc •  Inditex •  Eddie Bauer LLC •  Wintergreen Northern Wear
El equipo dedicado de investigación y análisis de Insight Partner está formado por profesionales experimentados con conocimientos estadísticos avanzados y ofrece varias opciones de personalización en el estudio actual.
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

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The List of Companies

1. Gap Inc.
2. VF Corporation
3. Columbia Sportswear Company
4. Canada Goose Inc
5. Patagonia Inc.
6. Zara SA
7. Arc'teryx Equipment Inc
8. Inditex
9. Eddie Bauer LLC
10. Wintergreen Northern Wear

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.