Marché des systèmes de publicité display – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00009178
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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INTRODUCTION DU MARCHÉ La publicité display, forme de publicité en ligne, désigne la procédure de publicité d'un service ou d'un produit au moyen de visuels, tels que des images et des vidéos, sur des réseaux de sites Web d'éditeurs tels que le réseau Display de Google, Facebook, et divers autres. La publicité display fournit des publicités et des messages de marque aux visiteurs du site. L’objectif principal de la publicité display est de soutenir la notoriété de la marque et contribue également à augmenter l’intention d’achat des consommateurs. DYNAMIQUE DU MARCHÉ La publicité croissante sur les réseaux sociaux stimule le marché mondial des systèmes de publicité display. Cependant, le coût initial élevé du système d’affichage publicitaire pourrait entraver la croissance du marché mondial. En outre, la croissance de la publicité via les applications mobiles devrait créer des opportunités pour le marché des systèmes de publicité display au cours de la période de prévision. ÉTENDUE DU MARCHÉ L'« Analyse du marché mondial des systèmes de publicité display jusqu'en 2031 » est une étude spécialisée et approfondie avec un accent particulier sur l'analyse des tendances du marché mondial. Le rapport vise à fournir un aperçu du marché mondial des systèmes de publicité display avec une segmentation détaillée du marché par composant, déploiement, taille de l’entreprise et géographie. Le marché mondial des systèmes d’affichage publicitaire devrait connaître une forte croissance au cours de la période de prévision. Le rapport fournit des statistiques clés sur l’état du marché des principaux acteurs du marché des systèmes de publicité display et présente les principales tendances et opportunités du marché. SEGMENTATION DU MARCHÉ Le marché mondial des systèmes de publicité display est segmenté par composant, déploiement et taille de l'entreprise. Sur la base des composants, le marché des systèmes de publicité display est segmenté en logiciels et services. Sur la base du déploiement, le marché des systèmes de publicité display est segmenté en cloud et sur site. Sur la base de la taille de l’entreprise, le marché des systèmes d’affichage publicitaire est segmenté en PME et grandes entreprises. Le rapport fournit un aperçu détaillé du secteur, comprenant des informations à la fois qualitatives et quantitatives. Il fournit un aperçu et des prévisions du marché mondial des systèmes de publicité display en fonction de divers segments. Il fournit également la taille du marché et des estimations prévisionnelles pour la période 2021 à 2031 pour cinq grandes régions, à savoir : Amérique du Nord, Europe, Asie-Pacifique (APAC), Moyen-Orient et Afrique (MEA) et Amérique du Sud. Le marché des systèmes de publicité display de chaque région est ensuite sous-segmenté par pays et segments respectifs. Le rapport couvre l'analyse et les prévisions de dix-huit pays dans le monde ainsi que la tendance actuelle et les opportunités qui prévalent dans la région. Le rapport analyse les facteurs affectant le marché des systèmes de publicité display du côté de la demande et de l’offre et évalue en outre la dynamique du marché affectant le marché au cours de la période de prévision, c’est-à-dire les moteurs, les contraintes, les opportunités et les tendances futures. Le rapport fournit également une analyse exhaustive des cinq forces de Porter sur un scénario mondial. ACTEURS DU MARCHÉ Les rapports couvrent les développements clés du marché des systèmes de publicité display en tant que stratégies de croissance organique et inorganique. Diverses entreprises se concentrent sur des stratégies de croissance organique telles que les lancements de produits, les approbations de produits et d'autres telles que les brevets et les événements. Les activités de stratégies de croissance inorganiques observées sur le marché étaient des acquisitions, des partenariats et des collaborations. Ces activités ont ouvert la voie à l’expansion des activités et de la clientèle des acteurs du marché. Les acteurs du marché des systèmes d’affichage publicitaire devraient bénéficier d’opportunités de croissance lucratives à l’avenir avec la demande croissante de roulements aérospatiaux sur le marché mondial. Vous trouverez ci-dessous la liste des quelques entreprises engagées sur le marché des systèmes de publicité display. Le rapport comprend également les profils d’entreprises clés ainsi que leur analyse SWOT et leurs stratégies de marché sur le marché des systèmes de publicité display. En outre, le rapport se concentre sur les principaux acteurs de l'industrie avec des informations telles que les profils d'entreprise, les composants et les services proposés, les informations financières des trois dernières années, l'évolution clé des cinq dernières années. - Adobe - Amobee, Inc. - Systèmes d'affichage automatisés - Choozle, Inc. - Criteo - Marin Software - Mediamath, Inc. - Nextroll, Inc. - Reklamstore - Techmagnate L'équipe de recherche et d'analyse dédiée d'Insight Partner est composée de professionnels expérimentés possédant des compétences statistiques avancées. expertise et proposer diverses options de personnalisation dans l’étude existante.
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

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The List of Companies

1. Adobe
2. Amobee, Inc.
3. Automated Display Systems
4. Choozle, Inc.
5. Criteo
6. Marin Software
7. MediaMath, Inc.
8. NextRoll, Inc.
9. ReklamStore
10. Techmagnate

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.