Mobile Data Consumption Trends Market Size, Share & Global Opportunities by 2027
Le nombre d'abonnés mobiles et de personnes utilisant Internet sur leur téléphone mobile est passé de 7,80 milliards d'abonnés en 2017 à 7,97 milliards d'abonnés en 2018, avec une augmentation de 170 millions d'abonnés au cours de l'année et le nombre d'abonnés devrait atteindre 9,52 milliards avec un TCAC de 2,0 %.
En 2018, la base globale d’abonnés mobiles était de 7,97 milliards, dont 3,58 milliards étaient des abonnés Internet. Les abonnés Internet représentaient une part notable de la base globale des abonnés. L’adoption de la technologie 5G devrait commencer à partir de 2020.
Tendances clés de la consommation de données mobiles
Le trafic de données mobiles chaque mois et pour chaque smartphone devrait rester persistant dans toute la région malgré des différences significatives dans les modèles de consommation de données. Par exemple, l'Amérique du Nord a enregistré la plus grande utilisation, représentant près de 5,1 Go chaque mois par utilisateur actif de smartphone, tandis que l'Europe occidentale devrait approcher 2,7 Go par mois d'ici la fin de 2016. En outre, la croissance des marchés développés des tendances de consommation de données mobiles, comme les États-Unis et l’Europe, ralentit à mesure que ces régions approchent de la saturation en termes d’abonnés mobiles. Cependant, les économies en développement comme l’Inde et la Chine disposent d’un potentiel de croissance important entre 2019 et 2027.
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Marché des tendances de consommation de données mobiles : informations stratégiques
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Aperçus démographiques
Le profil démographique des internautes en termes de proportion de genre, de tranche d’âge, de niveau d’éducation et d’autres paramètres varie en fonction des pays/régions spécifiques. La langue est l’un des paramètres sur la base desquels nous pouvons identifier les données démographiques des internautes dans le monde. En termes de langue des sites Web, plus de la moitié des sites Web sont en anglais, suivi du russe, de l'allemand, de l'espagnol et du chinois.
Informations sur l'utilisation des données
En 2018, la quantité de données consommées par les utilisateurs d’Internet mobile dans le monde a atteint un nouveau niveau. Dans les pays en développement comme dans les pays développés, les forfaits illimités sont devenus la norme, et la forte adhésion des opérateurs a conduit à une large disponibilité de forfaits de données abordables partout dans le monde. Les smartphones à bas prix ont encore alimenté cette tendance de croissance du marché des tendances de consommation de données mobiles des utilisateurs d’Internet mobile.
Les principaux moteurs de croissance responsables de cette augmentation du nombre d’abonnés mobiles dans le monde sont les suivants :
- Demande croissante de services Internet dans les pays en développement comme la Chine et l’Inde
- Investissement accru dans les technologies avancées comme AR, VR, IoT et AI
- Environnement réglementaire favorable et favorable
- Les forfaits de données abordables et les smartphones à bas prix alimentent la croissance de la consommation de données
Portée du rapport sur le marché des tendances de consommation de données mobiles
Tendances mondiales de consommation de données mobiles jusqu’en 2027 – Profils d’entreprises
- AT&T, Inc.
- Chine mobile limitée
- China Telecom Corporation Limitée
- China Unicom (Hong Kong) Limitée
- Deutsche Telekom AG
- Société japonaise de télégraphe et de téléphone
- Orange SA
- Telefonica SA
- Télécom Italie
- CPL du groupe Vodafone
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
The List of Companies
- AT&T, Inc.
- china mobile Limited
- China Telecom Corporation Limited
- China Unicom (Hong Kong) Limited
- Deutsche Telekom AG
- Nippon Telegraph and Telephone Corporation
- Orange S.A
- Telefónica S.A.
- Telecom Italia
- Vodafone group PLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.