Depuis une décennie, les technologies informatiques surprennent avec des produits et services innovants et efficaces. Contrairement à la technologie informatique traditionnelle, les tendances récentes ont introduit une nouvelle dimension de l’informatique, la taille réduite des systèmes et l’augmentation de la vitesse de traitement sont les innovations clés recherchées par les industries et les utilisateurs finaux individuels. L'informatique de surface est l'une de ces innovations qui utilise des techniques de détection et d'affichage pour intégrer des objets réels et des contenus numériques.
L'ordinateur de surface a été introduit par Microsoft début 2007, au cours duquel l'écran tactile, le stylet et les tablettes PC ont été émergeant dans le courant principal du marché. Microsoft avait pour vision de développer une tactique sur écran tactile pour changer la façon dont les gens interagissent autour de la table. L'informatique de surface fonctionne sur le principe de base de l'interface tactile, les différentes interfaces tactiles incluraient l'interaction directe, le multi-touch, le multi-utilisateur et la reconnaissance d'objets. Les ordinateurs de surface se trouvent principalement dans les commerces de détail, les multiplexes, les centres commerciaux, les restaurants, etc. La faisabilité croissante du déploiement d'ordinateurs de surface gagnera du terrain auprès de divers utilisateurs finaux tels que l'éducation, l'ordinateur de surface devrait être utilisé dans les salles de classe de nouvelle génération pour l'apprentissage interactif et expérience de formation. À terme, cette tendance devrait créer des applications dans le domaine du divertissement à domicile dans un avenir proche.
Certains des principaux défis auxquels le marché est actuellement confronté incluent le prix élevé des ordinateurs de surface, les composants requis pour déployer l'ordinateur de surface sont nombreux et la mise en œuvre est complexe et les logiciels associés à l'ordinateur de surface sont limités. Ce sont des facteurs clés qui entravent la croissance du marché de l’informatique de surface. Cependant, les principaux acteurs du marché se concentrent davantage sur la recherche et le développement continus pour rendre le produit et le service plus flexibles et réalisables, permettant ainsi aux utilisateurs de s'orienter vers les nouvelles tendances informatiques. Par conséquent, le marché de l’informatique de surface devrait adhérer aux tendances croissantes d’ici 2031.
Le marché de l’informatique de surface est globalement classé en quatre segments qui incluent les composants, l’interface, les applications et la géographie. Certains des composants clés responsables du fonctionnement de l'ordinateur de surface sont les capteurs, la source de lumière infrarouge, les processeurs, les projecteurs DLP, la mémoire, les caméras infrarouges, etc. Les interfaces sont une proposition unique des tendances de l'informatique de surface, elles sont ensuite segmentées en interaction directe, multi-touch, expérience multi-utilisateur et reconnaissance d'objets. Certaines des applications clés couvertes par le segment des applications comprennent le divertissement, la banque, l'industrie, l'éducation, la vente au détail, l'hôtellerie et la restauration, ainsi que les publicités. Le marché mondial de l’informatique de surface est également divisé par géographie et comprend des régions telles que l’Amérique du Nord, l’Europe, l’APAC, l’Amérique du Sud (SAM) et l’Afrique du Moyen-Orient (MEA).
L'Amérique du Nord étant l'une des principales plaques tournantes des technologies, les entreprises de cette région se concentrent davantage sur l'offre de solutions et de services pour impliquer la plupart des fabricants du monde entier. L'Europe est leader dans les industries industrielles et manufacturières, l'informatique de surface a également un rôle à jouer dans ces industries, ce qui stimulera le marché de l'informatique de surface dans les régions européennes. L’APAC est l’une des régions clés qui comprend des économies en croissance telles que la Chine, le Japon, l’Inde, etc. Cette région est donc considérée comme connaissant la croissance la plus rapide et devrait gagner une part importante du marché dans un avenir proche. L'APAC jouera un rôle essentiel dans la fabrication et le service de composants.
Certains des principaux acteurs du marché mondial de l'informatique de surface incluent Microsoft Corporation, Planar Systems Inc., 3M Co., Viewsonic Corporation, Lenovo Group Ltd., Dell Inc., Hewlett-Packard Ltd., Samsung. Electronics Co., Ltd., Toshiba Corporation et Sony Corporation, entre autres.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
- Microsoft Corporation
- Planar Systems Inc.
- 3M Co.
- Viewsonic Corporation
- Lenovo Group Ltd.
- Dell Inc.
- Hewlett-Packard Ltd.
- Samsung Electronics Co., Ltd.
- Toshiba Corporation
- Sony Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For