Athleisure Market Size, share, growth & industry Analysis by 2028
Si prevede che il mercato dell’athleisure crescerà da 411,02 miliardi di dollari nel 2021 a 793,46 miliardi di dollari entro il 2028; si stima che crescerà ad un CAGR del 9,9% dal 2021 al 2028.athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.
L'athleisure si riferisce alla tendenza della moda caratterizzata da un abbigliamento sportivo comodo ed esteticamente accattivante. È realizzato con materiali tradizionalmente specifici per l'abbigliamento sportivo e da palestra, ma è progettato per essere adatto all'abbigliamento per il tempo libero di tutti i giorni. refers to the fashion trend that is characterized by comfortable and aesthetically appealing athletic clothing. It is made from materials that are traditionally specific to athletic wear and gym clothes but is styled to be appropriate for everyday leisurewear.
Nel 2020, il Nord America ha dominato il mercato globale e si prevede che manterrà tale posizione dominante durante il periodo di previsione. La crescente consapevolezza sull’adozione di stili di vita sani ha incoraggiato i clienti del Nord America a dedicarsi ad attività di fitness/sport, il che sta spingendo la domanda di athleisure nella regione. Inoltre, la crescente presenza di marchi nazionali e internazionali e l’aumento del reddito disponibile delle persone, insieme al desiderio di adottare stili di vita migliori, stanno rafforzando la domanda di athleisure nella regione. L'accettazione dell'atletica da indossare in vari ambienti sociali è aumentata notevolmente negli ultimi anni. Le ricerche di moda per l'abbigliamento per lo yoga sono cresciute nel 2020 negli Stati Uniti e i clienti stanno optando per più colori nei loro prodotti per lo yoga. Inoltre, l’Asia Pacifico deteneva la seconda quota maggiore del mercato globale, il che può essere attribuito alla crescente popolarità di attrezzature sportive alla moda, tra cui abbigliamento sportivo e calzature sportive, tra i millennial della regione.athleisure in the region. Moreover, the increasing presence of international and domestic brands, and rising disposable income of people, coupled with the desire to adopt improved lifestyles, are bolstering the demand for athleisure in the region. The acceptance for athleisure to be worn in various social environments has increased remarkably in recent years. Fashion searches for millennials in the region.
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Mercato dell'atletica leggera: approfondimenti strategici
CAGR (2021 - 2028)9,9%- Dimensione del mercato nel 2021:
411,02 miliardi di dollari - Dimensione del mercato nel 2028:
793,46 miliardi di dollari
Dinamiche di mercato
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Giocatori chiave
- Adidas AG
- Azienda di abbigliamento sportivo Columbia
- Gap Inc.
- Hennes & Mauritz AB
- Società ASICS
- Lululemon Athletica Inc.
- Nike, Inc.
- Puma SE
- Sotto Armatura, Inc.
Panoramica regionale
- Nord America
- Europa
- Asia-Pacifico
- America meridionale e centrale
- Medio Oriente e Africa
Segmentazione del mercato
Tipo- Abbigliamento superiore
- Usura del fondo
- Calzature
- Altri
Categoria- Uomini
- Donne
- Unisex
- Bambini
Canale di distribuzione- Supermercati e ipermercati
- Negozi specializzati
- Vendita al dettaglio in linea
- Altri
Geografia- Nord America
- Europa
- Asia Pacifico
- Medio Oriente e Africa
- America meridionale e centrale
- Il PDF di esempio mostra la struttura del contenuto e la natura delle informazioni con analisi qualitative e quantitative.
Approfondimenti di mercato
L’aumento della consapevolezza dei consumatori riguardo a salute e fitness stimola la crescita del mercato
Negli ultimi anni si è assistito ad un aumento della consapevolezza riguardo alla salute e al fitness tra i consumatori di tutto il mondo. Secondo un sondaggio condotto da McKinsey and Company, che ha coinvolto sei paesi: Brasile, Cina, Germania, Regno Unito, Stati Uniti e Giappone, il 79% degli intervistati ha affermato che il benessere è importante e il 42% considera il benessere una priorità assoluta. Ciò indica che i consumatori di diversi paesi stanno dando priorità alla propria salute e forma fisica, il che ha portato a una maggiore partecipazione allo yoga, alle palestre e alle attività sportive. La domanda di abbigliamento e calzature adeguati e alla moda tra questi consumatori attenti alla salute è in aumento, guidando così la crescita del mercato.
Digitare Approfondimenti
In base alla tipologia, il mercato è segmentato in usura superiore, usura inferiore, calzature e altri. Si prevede che il segmento delle calzature sarà il segmento in più rapida crescita nel mercato dell’athleisure . Le calzature sono diventate parte integrante delle attività sportive e di fitness delle persone. I consumatori richiedono sempre più calzature con stili e design diversi che possano essere utilizzate per palestre e attività di fitness, nonché per eventi all'aperto.
Adidas AG; Asics; Atleta LLC; Gruppo Marchi Autentici; Azienda di abbigliamento sportivo della Columbia; Hennes e Mauritz AB; Lululemon Atletica; Nike, Inc.; Puma SE; e Under Armour Inc. sono tra i principali attori che operano sul mercato. I principali attori adottano diverse strategie, come fusioni e acquisizioni, e lanci di prodotti per espandere la propria presenza geografica e base di consumatori.
Ambito del rapporto sul mercato Athleisure
| Attributo del rapporto | Dettagli |
|---|---|
| Dimensioni del mercato nel 2021 | 411,02 miliardi di dollari |
| Dimensioni del mercato entro il 2028 | 793,46 miliardi di dollari |
| CAGR globale (2021-2028) | 9,9% |
| Dati storici | 2019-2020 |
| Periodo di previsione | 2022-2028 |
| Segmenti coperti | Per tipo
|
| Regioni e paesi coperti | Nord America
|
| Leader di mercato e profili aziendali chiave |
|
- Il PDF di esempio mostra la struttura del contenuto e la natura delle informazioni con analisi qualitative e quantitative.
Segnala Spotlight
- Tendenze progressive nel settore dell’athleisure per aiutare i giocatori a sviluppare strategie efficaci a lungo termine
- Strategie di crescita aziendale adottate dalle aziende per garantire la crescita nei mercati sviluppati e in via di sviluppo
- Analisi quantitativa del mercato athleisure dal 2019 al 2028
- Analisi PEST per illustrare l'efficacia di acquirenti e fornitori che operano nel settore dell'athleisure
- Sviluppi recenti per comprendere lo scenario del mercato competitivo e la domanda di athleisure
- Tendenze e prospettive del mercato insieme a fattori che governano la crescita del mercato dell’athleisure
- Comprensione delle strategie che sostengono l'interesse commerciale per la crescita del mercato dell'athleisure, aiutando nel processo decisionale
- Dimensioni del mercato athleisure in vari nodi del mercato
- Panoramica dettagliata e segmentazione del mercato dell'athleisure, nonché delle sue dinamiche di settore
- Dimensioni del mercato athleisure in varie regioni con promettenti opportunità di crescita
L'"Analisi del mercato globale dell'athleisure fino al 2028" è uno studio specializzato e approfondito del settore dei beni di consumo, incentrato sull'analisi delle tendenze del mercato dell'athleisure. L’obiettivo del rapporto è fornire una panoramica del mercato con una segmentazione dettagliata del mercato. Il mercato dell’athleisure è segmentato in base a tipologia, categoria, canale di distribuzione e area geografica. In base alla tipologia, il mercato è segmentato in usura superiore, usura inferiore, calzature e altri. In base alla categoria, il mercato dell'athleisure è segmentato in uomini, donne, unisex e bambini. In base al canale di distribuzione, il mercato è segmentato in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. In base alla geografia, il mercato è segmentato in cinque regioni principali: Nord America, Europa Asia Pacifico (APAC), America meridionale e centrale (SCAM) e Medio Oriente e Africa (MEA). Si prevede che l’Asia-Pacifico sarà il segmento in più rapida crescita nel mercato dell’athleisure, seguito dal Nord America.
Profili aziendali
- Adidas AG
- Asics
- Atleta LLC
- Gruppo Marchi Autentici
- Azienda di abbigliamento sportivo Columbia
- Hennes e Mauritz AB
- Lululemon Atletica
- Nike, Inc.
- Puma SE
- Under Armour Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Rising health and self-consciousness, as well as a desire to live an active lifestyle and look fit, are motivating consumers to include sports and fitness activities into their daily routine. This increasing engagement has resulted in a shift in market dynamics, which has resulted in a rise in demand for athleisure products. As exercise becomes increasingly important, those between the ages of 16 and 30 are the most active athleisure users. These factors are driving the athleisure market.
During the forecast period, the footwear segment is expected to be the fastest-growing segment. Footwear demand has been boosted by an increase in the number of specialized and franchised footwear stores, as well as collaborations between footwear companies and other retail chains. Footwear segment will be influenced by product development advancements made by market participants.
Based on category, women is the fastest-growing segment. Women's increased engagement in sports and fitness is expected to fuel the market development. A growing number of women joining sports clubs is also predicted to fuel the market growth. Celebrity endorsements, marketing, and activities organized by well-known individuals have a significant influence on customers.
In 2020, the bottomwear segment accounted for the largest market share. Bottomwear products demand is being driven by rising internet penetration, changing lifestyles, and fashion trends. The growing popularity of bottomwear products in emerging markets provides a tremendous opportunity for manufacturers to focus on dynamic design and appearance.
The major players operating in the athleisure market are Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC.
In 2020, North America accounted for the largest share of the global athleisure market. The athleisure industry is anticipated to expand faster due to increasing awareness of health and fitness. The growing number of gymnasiums, fitness clubs, and yoga centers, as well as the growth of the retail stores that sell customized hoodies, joggers, shoes, and etc., contributes to the market growth in the region.
The List of Companies - Athleisure Market
- Adidas AG
- Columbia Sportswear Company
- Gap Inc.
- Hennes & Mauritz AB
- ASICS Corporation
- Lululemon Athletica Inc.
- Nike, Inc.
- Puma SE
- Under Armour, Inc.
- Authentic Brands Group LLC
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