Rapporto sul mercato dei giochi MMO 2025 per segmenti, geografia, dinamiche, sviluppi recenti e approfondimenti strategici

  • Report Code : TIPTE100000373
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 159
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MMO Games Market Growth Report - Opportunities & Analysis by 2025

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Si prevede che il mercato dei giochi MMO crescerà da 10,32 miliardi di dollari nel 2015 a 26,65 miliardi di dollari entro il 2025 con un CAGR del 10,2% tra il 2015 e il 2025.

Anche il Massively Multiple Online Gaming (MMOG) è stato testimone di questa tendenza di mercato che utilizza strategie di progettazione del gioco per ottimizzare il coinvolgimento degli utenti. Questo è popolarmente noto come Gamification. L'emergere della ludicizzazione ha portato alla creazione di un mondo virtuale per i giocatori in cui possono affrontare situazioni di economia virtuale, commercio, valuta e tempo reale. Con l'aiuto della gamification, gli sviluppatori mantengono con successo i giocatori coinvolti nel gioco e li incoraggiano anche a spendere più soldi veri per ricevere i vantaggi rispetto ai giochi. Questa strategia ha anche facilitato gli sviluppatori e gli editori di giochi MMO a generare maggiori entrate trattenendo i vecchi giocatori e attirando altre persone a farsi coinvolgere in questi giochi.

Il rapporto sul mercato dei giochi MMO si concentra su una segmentazione approfondita di questo mercato in base al genere, alla piattaforma e al modello di entrate. La segmentazione geografica del rapporto copre cinque regioni principali, tra cui; Nord America, Europa, Asia-Pacifico (APAC), Medio Oriente e Africa (MEA) e Sud America (SA). Il mercato regionale è stato ulteriormente biforcato dai rispettivi paesi. Per modello di fatturato, il mercato dei giochi free-to-play ha rappresentato la quota maggiore del mercato dei MMOG nel 2015; mentre si prevede che la regione APAC crescerà al CAGR più elevato durante il periodo di previsione.

 

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Mercato dei giochi MMO: approfondimenti strategici

Mercato dei giochi MMO
  • MMO Games Market
    CAGR (2015-2025)
    10,2%
  • Dimensione del mercato nel 2015:
    10,32 miliardi di dollari
  • Dimensione del mercato nel 2025:
    26,65 miliardi di dollari

Dinamiche di mercato

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Giocatori chiave

  •  
  • Activision Blizzard, Inc.
  • Arti elettroniche (EA)
  • Giant Interactive Group Inc.
  • NCSOFT Corporation
  • Ankama
  • NEXON Co., Ltd.
  • Gamigo AG
  • Tencent Holdings Limited
  • Jagex Games Studio

Panoramica regionale

MMO Games Market
  • Nord America
  • Europa
  • Asia-Pacifico
  • America meridionale e centrale
  • Medio Oriente e Africa

Segmentazione del mercato

MMO Games MarketGenere
  • Giochi di ruolo MMO
MMO Games Marketpiattaforma
  • Giochi MMO per cellulari
  • Giochi MMO per PC e giochi MMO per console
MMO Games MarketModello di ricavi
  • Libero di giocare
  • Paga per giocare
  • Il PDF di esempio mostra la struttura del contenuto e la natura delle informazioni con analisi qualitative e quantitative.

Il rapporto sul mercato dei giochi MMO mira a fornire una panoramica del mercato MMOG globale con una segmentazione dettagliata del mercato. Inoltre, analizza l’attuale scenario del mercato dei giochi MMO e prevede il mercato fino al 2025. Il rapporto copre le dinamiche di mercato che influenzano il mercato durante il periodo di previsione. Inoltre, il rapporto analizza lo scenario competitivo, le tendenze geografiche e le opportunità nei mercati rispetto a tutte le regioni geografiche. Il rapporto sul mercato Giochi MMO include anche i profili aziendali dettagliati dei principali attori del mercato insieme alle loro strategie di mercato. Il rapporto fornisce anche l'analisi delle cinque forze di Porter e l'analisi SWOT per tutte le società descritte nel rapporto.

Aziende come Activision Blizzard ed Electronic Arts partecipano in modo massiccio a eventi mediatici e promozionali che stanno ulteriormente portando alla crescita della consapevolezza e del consumo dei giochi. Alcuni degli altri fattori che influenzano la crescita di questo mercato sono la crescita nello sviluppo di piattaforme hardware come PlayStation, XBOX360 e Wii U. La gamification emergente e la valuta virtuale sono anche alcuni dei fattori che influenzano la crescita del mercato dei giochi MMO durante il periodo di previsione.

Ambito del rapporto sul mercato dei giochi MMO

Attributo del rapportoDettagli
Dimensioni del mercato nel 201510,32 miliardi di dollari
Dimensioni del mercato entro il 202526,65 miliardi di dollari
CAGR globale (2015-2025)10,2%
Dati storici2013-2014
Periodo di previsione2016-2025
Segmenti copertiPer genere
  • Giochi di ruolo MMO
Per piattaforma
  • Giochi MMO per cellulari
  • Giochi MMO per PC e giochi MMO per console
Per modello di entrate
  • Libero di giocare
  • Paga per giocare
Regioni e paesi copertiNord America
  • NOI
  • Canada
  • Messico
Europa
  • UK
  • Germania
  • Francia
  • Russia
  • Italia
  • Resto d'Europa
Asia-Pacifico
  • Cina
  • India
  • Giappone
  • Australia
  • Resto dell'Asia-Pacifico
America meridionale e centrale
  • Brasile
  • Argentina
  • Resto dell'America meridionale e centrale
Medio Oriente e Africa
  • Sud Africa
  • Arabia Saudita
  • Emirati Arabi Uniti
  • Resto del Medio Oriente e dell'Africa
Leader di mercato e profili aziendali chiave
  •  
  • Activision Blizzard, Inc.
  • Arti elettroniche (EA)
  • Giant Interactive Group Inc.
  • NCSOFT Corporation
  • Ankama
  • NEXON Co., Ltd.
  • Gamigo AG
  • Tencent Holdings Limited
  • Jagex Games Studio
  • Il PDF di esempio mostra la struttura del contenuto e la natura delle informazioni con analisi qualitative e quantitative.

 

 

Alcuni dei principali attori del mercato dei giochi MMO includono

 

  • Activision Blizzard, Inc.
  • Arti elettroniche (EA)
  • Giant Interactive Group Inc.
  • NCSOFT Corporation
  • Ankama, NEXON Co., Ltd.
  • Gamigo AG
  • Tencent Holdings Limited
  • Jagex Games Studio
  • Ubisoft Entertainment SA
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies - MMO Games Market 

  1. Activision Blizzard, Inc.
  2. Electronic Arts (EA)
  3. Giant Interactive Group Inc.
  4. NCSOFT Corporation
  5. Ankama
  6. NEXON Co., Ltd.
  7. Gamigo AG
  8. Tencent Holdings Limited
  9. Jagex Games Studio
  10. Ubisoft Entertainment SA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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