Il numero di abbonati mobili e di persone che utilizzano Internet sui propri telefoni cellulari è aumentato da 7,80 miliardi di abbonati nel 2017 a 7,97 miliardi di abbonati nel 2018, con un'aggiunta di 170 milioni di abbonati durante l'anno e si prevede che il numero di abbonati raggiungerà 9,52 miliardi con un CAGR del 2,0%.
Nel 2018, la base complessiva di abbonati mobili era di 7,97 miliardi e di questi 3,58 miliardi erano abbonati Internet. Gli abbonati Internet rappresentano una quota notevole della base abbonati complessiva. Si prevede che l’adozione della tecnologia 5G inizierà a partire dal 2020.
Tendenze chiave del consumo di dati mobili
Si prevede che il traffico dati mobile ogni mese e per ogni smartphone rimarrà persistente in tutta la regione nonostante le differenze significative nei modelli di consumo dei dati. Ad esempio, il Nord America si è classificato per l’utilizzo più elevato, rappresentando quasi 5,1 GB al mese per utente attivo di smartphone, mentre si stima che l’Europa occidentale si avvicinerà al traguardo di 2,7 GB al mese entro la fine del 2016. Inoltre, la crescita nei mercati sviluppati dei trend di consumo di dati mobili come Stati Uniti ed Europa sta rallentando poiché queste regioni si stanno avvicinando alla saturazione in termini di abbonati mobili. Tuttavia, le economie in via di sviluppo come India e Cina hanno un potenziale significativo di crescita dal 2019 al 2027.
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Mercato delle tendenze del consumo di dati mobili: approfondimenti strategici
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Approfondimenti demografici
Il profilo demografico degli utenti di Internet in termini di rapporto di genere, fascia di età, livello di istruzione e altri parametri varia in base a paesi/regioni specifici. La lingua è uno dei parametri in base ai quali possiamo identificare i dati demografici degli utenti di Internet in tutto il mondo. In termini di lingua del sito web, più della metà dei siti web sono in inglese, seguito da russo, tedesco, spagnolo e cinese.
Approfondimenti sull'utilizzo dei dati
Nel 2018, la quantità di dati consumati dagli utenti di Internet mobile in tutto il mondo ha raggiunto un nuovo livello. Sia nei paesi in via di sviluppo che in quelli sviluppati, i piani illimitati sono diventati una norma e il forte successo tra gli operatori ha portato a un’ampia disponibilità di piani dati convenienti in tutto il mondo. Gli smartphone a basso costo hanno ulteriormente alimentato questo trend di crescita del mercato delle tendenze del consumo di dati mobili degli utenti di Internet mobile.
I principali fattori di crescita responsabili di questo aumento della base di abbonati mobili in tutto il mondo includono:
- La crescente domanda di servizi Internet nei paesi in via di sviluppo come Cina e India
- Maggiori investimenti in tecnologie avanzate come AR, VR, IoT e AI
- Contesto normativo favorevole e di supporto
- Piani dati convenienti e smartphone a basso costo stanno alimentando la crescita del consumo di dati
Ambito del rapporto di mercato sulle tendenze del consumo di dati mobili
Tendenze globali del consumo di dati mobili fino al 2027 – Profili aziendali
- AT&T, Inc.
- Cina mobile limitata
- China Telecom Corporation Limited
- China Unicom (Hong Kong) Limited
- Deutsche Telekom AG
- Nippon Telegraph and Telephone Corporation
- Arancione SA
- Telefonica SA
- Telecom Italia
- PLC del gruppo Vodafone
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Trends and growth analysis reports related to Technology, Media and Telecommunications : READ MORE..
The List of Companies
- AT&T, Inc.
- china mobile Limited
- China Telecom Corporation Limited
- China Unicom (Hong Kong) Limited
- Deutsche Telekom AG
- Nippon Telegraph and Telephone Corporation
- Orange S.A
- Telefónica S.A.
- Telecom Italia
- Vodafone group PLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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