Surface Computing Market Strategies and Share 2031
Da un decennio, le tecnologie informatiche sorprendono con prodotti e servizi innovativi ed efficaci. A differenza della tecnologia informatica tradizionale, le recenti tendenze hanno introdotto una nuova dimensione dell'informatica, la dimensione ridotta dei sistemi e l'aumento della velocità di elaborazione sono le innovazioni chiave ricercate dalle industrie e dai singoli utenti finali. Il Surface Computing è stata una di queste innovazioni che utilizza tecniche di rilevamento e visualizzazione per integrare oggetti reali e contenuti digitali.
Il Surface Computer è stato introdotto da Microsoft all'inizio del 2007, durante il quale sono stati utilizzati il touch screen, lo stilo e i tablet PC. emergendo nel flusso principale del mercato. Microsoft aveva la visione di sviluppare una tattica touch screen per cambiare il modo in cui le persone interagiscono tra loro al tavolo. Il Surface Computing funziona sul principio di base dell'interfaccia touch, le varie interfacce touch includono l'interazione diretta, il multi-touch, il multiutente e il riconoscimento degli oggetti. I computer di superficie si trovano principalmente nei negozi al dettaglio, nei multiplex, nei centri commerciali, nei ristoranti, ecc. La crescente fattibilità dell'implementazione dei computer di superficie guadagnerà terreno da vari utenti finali come l'istruzione, si prevede che i computer di superficie saranno utilizzati nelle classi di prossima generazione per l'apprendimento interattivo e esperienza formativa. Si prevede che questa tendenza stabilirà applicazioni nell'intrattenimento domestico nel prossimo futuro.
Alcune delle principali sfide che il mercato sta affrontando attualmente includono il prezzo elevato dei computer di superficie, i componenti necessari per implementare il computer di superficie sono molti e l'implementazione è complessa e il software associato al computer di superficie è limitato. Questi sono fattori chiave che ostacolano la crescita del mercato del Surface Computing. Tuttavia, i principali attori del mercato sono più focalizzati sulla ricerca e sviluppo continui per rendere il prodotto e il servizio più flessibili e fattibili, consentendo agli utenti di muoversi verso le nuove tendenze informatiche. Pertanto si prevede che il mercato del Surface Computing aderirà alle tendenze di crescita entro il 2031.
Il mercato del Surface Computing è ampiamente classificato in quattro segmenti che includono componenti, interfaccia, applicazioni e geografia. Alcuni dei componenti chiave responsabili del funzionamento dei computer di superficie sono sensori, sorgenti di luce a infrarossi, processori, proiettori DLP, memoria, fotocamere a infrarossi e altri. Le interfacce sono una proposta unica delle tendenze del Surface Computing, sono ulteriormente segmentate in interazione diretta, multi-touch, esperienza multiutente e riconoscimento degli oggetti. Alcune delle applicazioni chiave coperte dal segmento applicativo includono intrattenimento, banche, industria, istruzione, vendita al dettaglio, hotel e ristoranti e pubblicità. Il mercato globale del Surface Computing è anche diviso per area geografica e comprende regioni come Nord America, Europa, APAC, Sud America (SAM) e Medio Oriente Africa (MEA).
Essendo il Nord America uno dei principali hub per le tecnologie, le aziende in questa regione sono più focalizzate sull'offerta di soluzioni e servizi per coinvolgere la maggior parte dei produttori in tutto il mondo. L’Europa è leader nei settori industriali e manifatturieri, anche il Surface Computing ha un ruolo da svolgere in questi settori, il che farà aumentare il mercato del Surface Computing nelle regioni europee. L'APAC è una delle regioni chiave che comprende economie in crescita come Cina, Giappone, India, ecc., quindi questa regione è considerata in più rapida crescita e si stima che guadagnerà una quota importante del mercato nel prossimo futuro. L’APAC svolgerà un ruolo vitale nella produzione e nei servizi di componenti.
Alcuni dei principali attori nel mercato globale del Surface Computing includono Microsoft Corporation, Planar Systems Inc., 3M Co., Viewsonic Corporation, Lenovo Group Ltd., Dell Inc., Hewlett-Packard Ltd., Samsung Electronics Co., Ltd., Toshiba Corporation e Sony Corporation, tra gli altri.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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- Microsoft Corporation
- Planar Systems Inc.
- 3M Co.
- Viewsonic Corporation
- Lenovo Group Ltd.
- Dell Inc.
- Hewlett-Packard Ltd.
- Samsung Electronics Co., Ltd.
- Toshiba Corporation
- Sony Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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