False Hair Products Market Size Report | Global & Analysis 2030
[調査レポート] つけ毛製品市場規模は2022年に84億8,419万米ドルと評価され、2030年までに121億1,521万米ドルに達すると予想されており、2022年から2030年にかけて4.6％のCAGRを記録すると予測されています。
市場洞察とアナリストの見解:
つけ毛製品は、自然な髪の外観を向上または変更するために設計された人工のヘアピースです。これらの製品には、ヘアエクステンション、ヘアウィッグ、ヘアピースなど、さまざまな形態があります。これらは、髪に長さ、ボリューム、またはさまざまな色を追加するために使用されます。つけ毛製品は、合成繊維または天然の人間の髪の毛から作られ、永久的な変化を約束することなく、さまざまなヘアスタイルを試す柔軟性を提供します。これらの製品は瞬時に変身させることができますが、自然でシームレスな外観を実現するには、高品質のオプションを選択し、正しく使用することが重要です。
成長の原動力と課題:
化学療法、放射線療法、その他のがん治療は、急速に分裂する細胞を除去することを目的としていますが、残念ながらその中には毛包も含まれます。その結果、がん治療を受けている患者は、しばしば著しい脱毛を経験し、精神的に苦痛を感じ、自尊心にも影響を及ぼします。
国際がん研究機関（IARC）の推計によると、2018年には世界中で1,700万人が新たにがんに罹患し、950万人ががんで亡くなりました。ライフスタイルや食習慣の変化、アルコール消費、喫煙により、2040年までに新たながん罹患数と死亡者数はそれぞれ2,750万人と1,630万人に増加すると予想されています。不健康な食生活の増加、喫煙依存症の増加、運動不足により、経済移行期の国々では今後、負担がさらに大きくなる可能性があります。
がん治療による脱毛が蔓延しているため、つけ毛製品の需要が大幅に増加しています。かつらやエクステなどのつけ毛製品は、がんとの闘いの中で外見を維持し、ある程度の正常感を取り戻したい患者にとって効果的なソリューションを提供します。がん患者のニーズを満たすために、つけ毛製品市場のプレーヤーは、天然毛のかつら、合成毛のかつら、合成毛ピース、天然毛ピース、パーソナライズされたデザインなど、幅広い製品を提供しています。つけ毛製品メーカーは、製品の品質と快適さを改善し、がん患者が快適で本物そっくりのつけ毛製品にアクセスできるようにし、困難な時期に自信を高めるのに役立ちます。
つけ毛製品市場の成長は、がんや患者への影響に対する認識と理解の高まりによっても促進されています。支援組織、医療センター、コミュニティの取り組みは、がん患者にとってのかつらやエクステンションの入手可能性と利点を積極的に宣伝し、患者が力を与える選択肢としてつけ毛製品を受け入れるよう奨励しています。インドのチェンナイを拠点とする民間慈善団体であるチェリアン財団（TCF）は、「ギフトヘアギフトコンフィデンス」というキャンペーンを開始しました。このキャンペーンでは、同財団はダバールアムラヘアオイルと協力し、2022年世界がんデーに髪の毛とかつらの寄付活動を実施しました。このキャンペーンは、がんに対する偏見を根絶し、女性のがんの早期発見を促進することを目的としています。このキャンペーンでは、恵まれないがん患者に150個のかつらを無料で提供し、彼らが新たな自信を持って人生に立ち向かえるようにすることを約束しています。したがって、がん治療による脱毛症例の増加がつけ毛製品市場の成長を促進しています。
毛髪産業における非倫理的な慣行は、毛髪の違法販売や毛髪産業で働く労働者の報酬削減などの禁止行為を引き起こしている。毛髪の主な販売は、中国、インド、東欧諸国などの国の村を巡回し、貧困に苦しむ女性に毛髪を手放す代わりに少額の報酬を提供する小規模な代理店や仲介人によるものである。最近の調査によると、低所得地域で経済的困難に直面している個人が毛髪を販売している。インドでは、毛髪の販売に関連するさまざまな非倫理的な慣行が行われています。たとえば、スラム街の子供たちはおもちゃと引き換えに頭を剃るように騙されています。時には、夫が妻に毛髪を売るように強制することもあります。さらに、密輸業者さえも、インド産の未加工の人毛を陸路で中国に違法に取引しています。陸路での密輸では、28%以上の輸入関税が免除される一方で、未加工の未処理の人毛から毛髪の系統を分離して隔離する子供たちにはわずかな金額しか支払われません。したがって、前述のすべての要因は、世界のつけ毛製品市場に悪影響を及ぼします。
要件に合わせて調査をカスタマイズ
弊社の標準サービスでは対応できない分析と範囲を最適化し、カスタマイズすることができます。この柔軟性により、ビジネス計画と意思決定に必要な正確な情報を得ることができます。
つけ毛製品市場:
CAGR（2022年 - 2030年）4.6%- 市場規模 2022年
84.8億米ドル - 市場規模 2030年
121.2億米ドル
市場の動向
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
- XXXXXXXXX
主要人物
- エバーグリーンプロダクツグループ株式会社
- ヘアーウェア株式会社
- 河南瑞美製品有限公司
- 株式会社アートネイチャー
- シェイク・アンド・ゴー株式会社
- パピヨンヘアワールド
- ロック＆ボンド
- クリックスヘア株式会社
- イージーヘアプロ
地域概要
- 北米
- ヨーロッパ
- アジア太平洋地域
- 南米と中央アメリカ
- 中東およびアフリカ
市場セグメンテーション
製品の種類- ヘアエクステ
- ヘアウィッグ
- ヘアピース
材料- 人毛と人工毛
エンドユーザー- 男性
- 女性
- キッズ
流通経路- スーパーマーケットとハイパーマーケット
- 専門店
- オンライン小売
- その他
- サンプル PDF では、定性的および定量的な分析により、コンテンツの構造と情報の性質が紹介されています。
レポートのセグメンテーションと範囲:
世界のつけ毛製品市場は、製品タイプ、素材、エンドユーザー、流通チャネル、および地域に基づいてセグメント化されています。製品タイプに基づいて、つけ毛製品市場は、ヘアエクステンション、ヘアウィッグ、ヘアピースに分類されます。素材別に、つけ毛製品市場は人毛と合成毛に分かれています。エンドユーザーに基づいて、市場は男性、女性、子供に分類されます。流通チャネルに基づいて、市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売、その他に分類されます。地域別に、世界のつけ毛製品市場は、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南米および中米に広く分類されています。
セグメント分析:
製品タイプに基づいて、つけ毛製品市場は、ヘアエクステンション、ヘアウィッグ、ヘアピースに分類されます。ヘアエクステンションセグメントは、予測期間中に最高のCAGRを記録すると予想されています。ヘアエクステンションは、美容とファッションの世界で革命的なソリューションとなっています。自然な髪に長さ、ボリューム、さらにはハイライトを瞬時に追加できるため、さまざまな外観を実現するための多目的な方法を提供します。ヘアエクステンションセグメントの市場は、ヘアスタイルを素早く一時的に変更したいという需要の高まりにより、急速な成長を遂げています。ソーシャルメディアプラットフォーム、美容インフルエンサー、有名人は定期的にさまざまなヘアスタイルを紹介し、人々に外見を試すよう促しています。さらに、ヘアエクステンションは、髪が短い人や、ボリュームを求めている細い髪や薄い髪の人にも対応しています。エクステンションの品質と種類が向上し続け、人々がエクステンションを創造的な表現手段として使用するという考えを受け入れるにつれて、ヘアエクステンションセグメントのつけ毛製品市場は今後数年間で拡大すると予想されます。
地域分析:
つけ毛製品市場は、北米、ヨーロッパ、アジア太平洋、中南米、中東アフリカの5つの主要地域に分割されています。北米は世界のつけ毛製品市場を支配し、2022年の地域市場は29億9,552万米ドルを占めました。ヨーロッパは世界市場の29％以上のシェアを占める2番目の主要貢献国です。アジア太平洋地域は、予測期間中に5％を超えるかなりのCAGRを記録すると予想されています。アジア太平洋のつけ毛製品市場は、中国、インド、日本、韓国、オーストラリアに分割されています。インド、中国、日本でストレス、自己免疫疾患（脱毛症）、汚染、真菌感染症、がん、ホルモンの不均衡、多嚢胞性卵巣症候群（POS）による脱毛に悩む人が増えており、外見を改善するための解決策としてつけ毛製品の需要が高まっています。ウィッグやエクステンションの製造技術と材料の進歩により、より高品質で本物そっくりのウィッグが生まれ、消費者がウィッグを選ぶようになりました。Evergreen Products Group Ltd、Henan Ruimei Products Co Ltd、Artnature Co Ltd、Lordhair Co Ltd は、アジア太平洋のつけ毛製品市場を独占する主要メーカーです。さらに、この地域のこれらの大手メーカーは、市場での存在感を継続的に拡大したいと考えています。
つけ毛製品市場レポートの範囲
| レポート属性 | 詳細 |
|---|---|
| 2022年の市場規模 | 84.8億米ドル |
| 2030年までの市場規模 | 121.2億米ドル |
| 世界のCAGR（2022年 - 2030年） | 4.6% |
| 歴史的なデータ | 2020-2021 |
| 予測期間 | 2023-2030 |
| 対象セグメント | 製品タイプ別
|
| 対象地域と国 | 北米
|
| 市場リーダーと主要企業プロフィール |
|
- サンプル PDF では、定性的および定量的な分析により、コンテンツの構造と情報の性質が紹介されています。
COVID-19パンデミックの影響:
COVID-19パンデミックは当初、製造ユニットの閉鎖、労働力不足、サプライチェーンの混乱、金融不安により、世界のつけ毛製品市場を妨げました。COVID-19の発生による経済減速によるさまざまな業界の混乱により、つけ毛製品の供給が抑制されました。さまざまなつけ毛製品の店舗が閉鎖されました。しかし、以前に課された制限がさまざまな国で緩和されたため、ビジネスは勢いを増しています。さらに、さまざまな国の政府によるCOVID-19ワクチンの導入により状況が緩和され、世界中でビジネス活動が増加しました。つけ毛製品市場を含むいくつかの市場は、ロックダウンと移動制限の緩和後に成長を報告しました。
競争環境と主要企業:
Evergreen Products Group Ltd、Hairuwear Inc、Henan Ruimei Products Co Ltd、Artnature Co Ltd、Shake-N-Go Inc、Papillon Hair World、Locks & Bonds、Klix Hair Inc、Easihair Pro、Balmain Hair Group BV は、世界のつけ毛製品市場で事業を展開している著名な企業です。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on material, the false hair products market is bifurcated into human hair and synthetic hair. By end user, the market is segmented into men, women, and kids. Based on distribution channel, the false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global false hair products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, influences viewers to use false hair products to create looks inspired by these celebrities.
Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the false hair products market in the coming years.
Based on product type, the false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment is expected to register the highest CAGR during the forecast period. Hair extensions have become a revolutionary solution in the beauty and fashion world. With the ability to instantly add length, volume, and even highlights to natural hair, they offer a versatile way to achieve a variety of looks. The market for the hair extensions segment is experiencing rapid growth due to the increasing demand for quick and temporary hairstyle changes. Social media platforms, beauty influencers, and celebrities regularly showcase different hairstyles, inspiring individuals to experiment with their appearance. Moreover, hair extensions cater to those with shorter hair and to people with fine or thin hair seeking additional volume. As the quality and variety of extensions continue to improve and people embrace the idea of using extensions as a means of creative expression, the false hair products market for the hair extensions segment is expected to expand in the coming years.
The major players operating in the global false hair products market are Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro, and Balmain Hair Group BV, among others.
In 2022, North America region accounted for the largest share of the global false hair products market. The false hair products market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs, extensions, etc. and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for false hair products across North America. Therefore, the region accounted for a remarkable share of the global false hair products market in 2022.
Many domestic and international false hair products companies have a strong foothold in North America. HairUWear Inc, Shake-N-Go Inc, UniWigs Inc, and Indique Hair LLC are among the key players operating in the North American false hair products market. Key participants operating in the regional market continuously enhance their overall business processes to meet the rising customer demands. Also, key manufacturers in the region focus on developing innovative and stylish false hair products to attract new consumers. This gives them a huge opportunity to expand their business in North American countries such as the US, Canada, and Mexico. Consumers in the region mainly prefer advanced forms of false hair products. Manufacturers in the region are investing heavily in the research and development of false hair products, which is expected to boost its market in North America. In March 2023, HairUWear Inc launched 'Textured Hair Wigs' in the US. Celebrity Hairstylist Kim Kimble has joined forces with HairUWear Inc to create the wig collection, designed specifically for those with textured hair. The collection has eight styles in 14 shades, ranging in price from US$ 299 to US$ 479. Hair wigs and extensions have gained popularity as a fashion accessory, allowing North Americans to experiment with different hairstyles and colors without committing to permanent changes. Additionally, demand for false hair products has upsurged across North America due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers from North America generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which propels the demand for human false hair products. These above-mentioned factors boost the false hair products market in North America.
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.
According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.
The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair extensions and hair pieces, natural hair extensions and hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.
The false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. The Cherian Foundation (TCF), a private charitable trust based out of Chennai, India, started a campaign called "Gift Hair Gift Confidence." In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.
The List of Companies - False Hair Products Market
- Evergreen Products Group Ltd
- Hairuwear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Papillon Hair World
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro
- Balmain Hair Group BV,
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For