地域市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00004100
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Geo Market Scope and Size by 2031

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市場の紹介
地域マーケティングは、マーケティング戦略を計画するために地域の人口統計および経済データを分析します。位置情報はマーケティング活動の枠組みに使用され、デジタル マッピングを使用してレビューと意思決定のためにデータを整理および表示します。デジタル マップは、マーケティング担当者が地理的地域ごとにデータを分析するために使用します。

市場のダイナミクス
地域マーケティング市場は、需要の増加などの推進要因に大きく影響されます。位置ベースのインテリジェンス、位置分析とビッグデータの利用の拡大、位置ベースのアプリケーションの広く受け入れられています。ただし、法的懸念とプライバシーの脅威がこの市場の制約となっています。

市場範囲
「2031年までの世界地理マーケティング市場分析」は、世界地理マーケティング市場の傾向分析に特に焦点を当てた、テクノロジー、メディア、電気通信業界の専門的かつ詳細な調査です。このレポートは、テクノロジー、コンポーネント、場所、展開モード、および垂直ごとの詳細な市場セグメンテーションとともに、地域マーケティング市場の概要を提供することを目的としています。世界の地域マーケティング市場は、予測期間中に高い成長を遂げると予想されています。このレポートは、地域マーケティング市場の主要プレーヤーの市場状況に関する主要な統計を提供し、地域マーケティング市場の主要な傾向と機会を提供します。

市場セグメンテーション
世界の地域マーケティング市場は、テクノロジー、コンポーネント、場所、展開モード、および垂直に基づいて分割されています。テクノロジーに基づいて、市場はBluetooth、全地球測位システム、無線周波数識別、WI-Fi、近距離無線通信として分割されています。 、ビーコン。コンポーネントに基づいて、市場はソフトウェア、ジオフェンシング、レポート、データ視覚化に分類されます。場所の種類に基づいて、市場は屋内と屋外に分類されます。導入モードに基づいて、市場はクラウドベースとオンプレミスに分類されます。垂直に基づいて、市場は小売と e コマース、ヘルスケアとライフ サイエンス、旅行とホスピタリティ、銀行、金融サービスと保険、メディアとエンターテイメント、電気通信と IT に分類されます。
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このレポートは、定性的情報と定量的情報の両方を含む業界の詳細な概要を提供します。さまざまなセグメントに基づいた世界の地域マーケティング市場の概要と予測を提供します。また、次の 5 つの主要地域に関して、2021 年から 2031 年までの市場規模と予測推定値も提供します。北米、ヨーロッパ、アジア太平洋 (APAC)、中東およびアフリカ (MEA)、南および南。中米。各地域別の地域マーケティング市場は、後でそれぞれの国とセグメントごとにサブセグメント化されます。このレポートは、世界 18 か国の分析と予測、およびその地域で広まっている現在の傾向と機会をカバーしています。

レポートは、需要側と供給側の両方から地域マーケティング市場に影響を与える要因を分析し、地域マーケティング市場に影響を与える市場力学をさらに評価します。予測期間中の市場、つまり推進要因、制約、機会、将来の傾向。このレポートは、5 つの地域すべてに対する徹底的な PEST 分析も提供します。北米、ヨーロッパ、APAC、MEA、南および南。これらの地域の地域マーケティング市場に影響を与える政治的、経済的、社会的、技術的要因を評価した後、中央アメリカ。

市場参加者
レポートは、有機的および無機的な成長戦略として地域マーケティング市場の主要な発展をカバーしています。さまざまな企業が、製品の発売、製品の承認、特許やイベントなどの有機的な成長戦略に焦点を当てています。市場で目撃された無機的な成長戦略活動は、買収、パートナーシップ、および企業の買収でした。コラボレーション。これらの活動により、市場プレーヤーのビジネスと顧客ベースの拡大への道が開かれました。世界市場におけるジオマーケティング市場の需要の高まりに伴い、ジオマーケティング市場からの市場支払者は、将来的に有利な成長機会が期待されています。以下は、地理的マーケティング市場に従事する数社のリストです。

レポートには、主要な地理的マーケティング市場企業のプロフィールと、SWOT分析および市場戦略も含まれています。さらに、このレポートは業界の主要企業に焦点を当てており、会社概要、提供される製品とサービス、過去 3 年間の財務情報、過去 5 年間の主な開発などの情報を提供します。
  • Bluedot Innovation
  • Cisco Systems India Pvt. Ltd
  • エリクソン
  • ガリジオ
  • Google
  • モバイルブリッジ
  • クアルコム テクノロジーズ, Inc.
  • < li>Reveal Mobile, Inc
  • SAKSOFT
  • Software AG
Insight Partner の専任の調査分析チームは、高度な統計専門知識を持つ経験豊富な専門家で構成され、さまざまなサービスを提供しています。既存のスタディのカスタマイズ オプション。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Bluedot Innovation
2. Cisco Systems India Pvt. Ltd
3. Ericsson
4. Galigeo
5. Google
6. MobileBridge
7. Qualcomm Technologies, Inc.
8. Reveal Mobile, Inc
9. SAKSOFT
10. Software AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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