位置ベースの市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00024345
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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市場紹介 近接マーケティング ソリューションとも呼ばれる位置ベースのマーケティング ソリューションを使用すると、組織は地理的位置に応じてターゲット ユーザーに自動マーケティング メッセージを送信できます。ロケーションベースのマーケティング ソリューションは、事前定義された場所にいる見込み客または顧客を識別し、パーソナライズされたマーケティング コンテンツをモバイル デバイスに送信します。 市場のダイナミクス ロケーションベースのマーケティング ソリューション市場は、顧客の所在地に応じて魅力的なコンテンツを展開することがますます重視されているため、大幅な成長を遂げています。しかし、発展途上国における認識の欠如が市場の成長を妨げています。一方、携帯電話の普及率の増加と通信ネットワークの到達範囲の拡大により、位置情報ベースのマーケティング ソリューション市場が繁栄する可能性があります。 市場範囲 「2031 年までのロケーションベース マーケティング ソリューション市場分析」は、世界市場の傾向分析に特に焦点を当てた、テクノロジー、メディア、通信に関する専門的で詳細な調査です。このレポートは、展開、組織規模、および地理による詳細な市場分割とともに、ロケーションベースのマーケティングソリューション市場の概要を提供することを目的としています。世界の位置情報ベースのマーケティング ソリューション市場は、予測期間中に高い成長を遂げると予想されます。このレポートは、主要な位置ベースのマーケティング ソリューション市場プレーヤーの市場状況に関する主要な統計を提供し、位置ベースのマーケティング ソリューション市場の主要な傾向と機会を提供します。 市場分割 世界の位置情報ベースのマーケティング ソリューション市場は、展開と組織の規模に基づいて分割されています。タイプに基づいて、市場はクラウドとオンプレミスにサブセグメント化されます。組織の規模に基づいて、市場は中小企業と大企業にサブセグメント化されます。 このレポートは、定性的情報と定量的情報の両方を含む業界の詳細な概要を提供します。さまざまなセグメントに基づいた世界の位置ベースのマーケティングソリューション市場の概要と予測を提供します。また、次の 5 つの主要地域に関して、2017 年から 2031 年までの市場規模と予測推定値も提供します。北米、ヨーロッパ、アジア太平洋 (APAC)、中東およびアフリカ (MEA)、南米。各地域別の位置ベースのマーケティング ソリューション市場は、後でそれぞれの国とセグメントごとにサブセグメント化されます。このレポートは、世界 18 か国の分析と予測、およびこの地域に広がる現在の傾向と機会をカバーしています。レポートは、需要と供給の両方の側面から位置ベースのマーケティングソリューション市場に影響を与える要因を分析し、予測期間中に市場に影響を与える市場のダイナミクス、つまり推進力、制約、機会、将来の傾向をさらに評価します。このレポートは、5 つの地域すべてに対する徹底的な PEST 分析も提供します。北米、ヨーロッパ、APAC、MEA、南米は、これらの地域の位置ベースのマーケティングソリューション市場に影響を与える政治的、経済的、社会的、技術的要因を評価した後。 市場関係者 レポートは、有機的および無機的な成長戦略として、位置ベースのマーケティング ソリューション市場の主要な動向をカバーしています。さまざまな企業が、製品の発売、製品の承認、特許やイベントなどの有機的な成長戦略に焦点を当てています。市場で目撃された無機質な成長戦略活動は、買収、パートナーシップとコラボレーションでした。これらの活動により、市場プレーヤーのビジネスと顧客ベースの拡大への道が開かれました。位置ベースのマーケティングソリューション市場の市場プレーヤーは、位置ベースのマーケティングソリューション市場の需要の高まりに伴い、将来的に有利な成長機会が期待されています。以下は、位置ベースのマーケティングソリューション市場に従事しているいくつかの企業のリストです。レポートには、主要な位置ベースのマーケティング ソリューション市場企業のプロフィールと、SWOT 分析および市場戦略も含まれています。さらに、このレポートは、企業概要、提供されるコンポーネントとサービス、過去 3 年間の財務情報、過去 5 年間の主な開発などの情報を含む業界の主要企業に焦点を当てています。
    • プロットプロジェクト BV • 紫 •  Radar Labs, Inc. • クムロス •  Hewlett Packard Enterprise Development LP • マップステッド社 • モブスタック株式会社 • ネットメラ •  Digital Envoy •  Cloud4Wi
Insight Partner の専任の調査分析チームは、高度な統計専門知識を持つ経験豊富な専門家で構成されており、既存の調査にさまざまなカスタマイズ オプションを提供します。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the expected CAGR of the Location-Based Marketing Solution Market?

The Location-Based Marketing Solution Market is expected to grow at a CAGR of 19.5% between 2023-2031

What are the driving factors impacting the Location-Based Marketing Solution Market?

The driving factors impacting the Location-Based Marketing Solution Market are: Increasing Smartphone Penetration, Emerging E-commerce and Mobile Commerce, Location-Based Technologies, Growing Consumer Expectation for Relevance in Personal Experience

What are the future trends of the Location-Based Marketing Solution Market?

The future trends of the Location-Based Marketing Solution Market are: Hyper-personalization and Predictive Analytics, IoT Integration, Ethical and Privacy Issues, Integration with Social Media

Which are the leading players operating in the Location-Based Marketing Solution Market?

The leading players of the Location-Based Marketing Solution Market are: PlotProjects B.V., Purple, Radar Labs, Inc., KUMULOS, Hewlett Packard Enterprise Development LP, Mapsted Corp., MobStac, Inc., Netmera, Digital Envoy

What are the deliverable formats of the Location-Based Marketing Solution Market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

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The List of Companies

1. PlotProjects B.V.
2. Purple
3. Radar Labs, Inc.
4. KUMULOS
5. Hewlett Packard Enterprise Development LP
6. Mapsted Corp.
7. MobStac, Inc.
8. Netmera
9. Digital Envoy
10. Cloud4Wi

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.