ニューロ市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00026559
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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市場紹介 ニューロマーケティングは、機能的磁気共鳴画像法 (fMRI) などの医療技術を使用して、マーケティング刺激に対する脳の反応を研究するマーケティングの一分野です。これは、脳が広告やブランディングにどのように反応するか、また、より良い反応を引き出すためにフィードバックに応じてそれらのメッセージをどのように調整できるかについての科学的研究です。広告メッセージに対する反応における特定の種類の脳活動を評価するために、研究者はさまざまな方法を使用します。企業は、この情報を使用して、顧客の意思決定能力とペルソナの背後にある原動力について知ることができます。 市場のダイナミクス さまざまなマーケティング活動の影響がますます重視されることが、市場拡大の主な原動力となっています。市場の拡大は、収益性を高めるためのニューロマーケティングへの投資の増加だけでなく、新たなマーケティング活動の導入の増加によって促進されています。メディアとマーケティング、広告、小売、電気通信におけるニューロマーケティングの使用が増加しており、業界の拡大が加速しています。マーケティング目的での神経科学の利用は熾烈な競争によってさらに推進されており、持続可能性を追求するマーケティングキャンペーンの増加につながっています。 市場範囲 「2031 年までの世界のニューロマーケティング テクノロジー市場分析」は、世界市場の傾向分析に特に焦点を当てた、テクノロジー、メディア、通信業界の専門的で詳細な調査です。ニューロマーケティングテクノロジー市場レポートは、テクノロジータイプ、エンドユーザー、および地域ごとの詳細な市場分割とともにニューロマーケティングテクノロジー市場の概要を提供することを目的としています。世界のニューロマーケティングテクノロジー市場は、予測期間中に高い成長を遂げると予想されています。このレポートは、ニューロマーケティングテクノロジー市場の主要プレーヤーの市場状況に関する主要な統計を提供し、市場の主要な傾向と機会を提供します。 市場セグメンテーション 世界のニューロマーケティング テクノロジー市場は、テクノロジーの種類、エンドユーザーに基づいて分割されています。技術の種類に基づいて、ニューロマーケティング技術市場は、機能的磁気共鳴画像法、脳波記録法、定常状態トポグラフィー、視線追跡、脳磁記録法に分類されます。エンドユーザーに基づいて、ニューロマーケティングテクノロジー市場は小売、ヘルスケア、食品および飲料、家庭用電化製品、その他に分割されています。 このレポートは、定性的情報と定量的情報の両方を含む業界の詳細な概要を提供します。さまざまなセグメントに基づいた世界のニューロマーケティングテクノロジー市場の概要と予測を提供します。また、北米、ヨーロッパ、アジア太平洋 (APAC)、中東およびアフリカ (MEA)、中南米の 5 つの主要地域に関して、2021 年から 2031 年までの市場規模と予測推定値も提供します。各地域ごとのニューロマーケティングテクノロジー市場は、後でそれぞれの国とセグメントごとにサブセグメント化されます。ニューロマーケティングテクノロジー市場レポートは、世界18か国の分析と予測、およびこの地域で普及している現在の傾向と機会をカバーしています。レポートは、需要側と供給側の両方からニューロマーケティングテクノロジー市場に影響を与える要因を分析し、予測期間中に市場に影響を与える市場ダイナミクス、つまり推進力、制約、機会、将来の傾向をさらに評価します。このレポートは、これらの地域のニューロマーケティングテクノロジー市場に影響を与える要因を強調する徹底的なPEST分析も提供します。ニューロマーケティングテクノロジー市場に対する新型コロナウイルス感染症(COVID-19)の影響 市場に対する新型コロナウイルス感染症(COVID-19)のパンデミックの影響は、レポート全体で取り上げられています。パンデミックはニューロマーケティング技術市場にプラスの影響を与えました。ロックダウンの状況により、多くの企業が現在オンライン プラットフォームでビジネスを運営しています。ビデオをサービスとして採用する企業が増えています。したがって、ニューロマーケティングテクノロジーに対する需要は、新型コロナウイルス感染症(COVID-19)の期間中に増加しており、予測期間中にも増加する予定です。 市場関係者 レポートは、有機的および無機的な成長戦略としてニューロマーケティングテクノロジー市場の主要な発展をカバーしています。さまざまな企業が、製品の発売、製品の承認、特許やイベントなどの有機的な成長戦略に焦点を当てています。市場で目撃された無機質な成長戦略活動は、買収、パートナーシップとコラボレーションでした。これらの活動により、市場プレーヤーのビジネスと顧客ベースの拡大への道が開かれました。ニューロマーケティングテクノロジー市場の市場プレーヤーは、世界市場でのフィルター製品の需要の高まりに伴い、将来的に有利な成長機会が期待されています。以下は、ニューロマーケティングテクノロジー市場に従事するいくつかの企業のリストです。レポートには、ニューロマーケティングテクノロジー市場における主要企業のSWOT分析と市場戦略とともにプロフィールも含まれています。さらに、このレポートは業界の主要企業に焦点を当てており、企業概要、提供されるコンポーネント、サービス、過去 3 年間の財務情報、過去 5 年間の主要な開発などの情報を提供します。 •  Compumedics Limited •  Entropik Technologies Pvt. Ltd. •  Merchant Mechanics, Inc. •  MindMetriks • マインドスペラー •  Neural Sense (Pty) Ltd • ニールセン コンシューマー LLC •  SR Labs srl • シネティック株式会社 •  The Nielsen Company, LLC Insight Partner の専任の調査分析チームは、高度な統計専門知識を持つ経験豊富な専門家で構成されており、既存の調査にさまざまなカスタマイズ オプションを提供しています。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the expected CAGR of the Neuromarketing Technology Market?

Neuromarketing Technology Market is expected to grow at a CAGR of 9.2% between 2023-2031

What are the driving factors impacting the Neuromarketing Technology Market?

The driving factors impacting the Neuromarketing Technology Market are: Unlocking Subconscious Thoughts, Digital Marketing Optimization

What are the future trends of the Neuromarketing Technology Market?

The future trends of the Neuromarketing Technology Market are: Advancements in Wearable Neurotechnology, Ethical Considerations and Regulation

Which are the leading players operating in the Neuromarketing Technology Market?

The leading players in the Neuromarketing Technology Market are: Compumedics Limited, Entropik Technologies Pvt. Ltd., Merchant Mechanics, Inc., MindMetriks, Mindspeller, Neural Sense (Pty) Ltd, Nielsen Consumer LLC, SR Labs srl, Synetiq Ltd., The Nielsen Company, LLC

What are the deliverable formats of the Neuromarketing Technology Market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

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The List of Companies

1.Compumedics Limited
2.Entropik Technologies Pvt. Ltd.
3.Merchant Mechanics, Inc.
4.MindMetriks
5.Mindspeller
6.Neural Sense (Pty) Ltd
7.Nielsen Consumer LLC
8.SR Labs srl
9.Synetiq Ltd.
10.The Nielsen Company, LLC

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.