紹介市場 - 2031 年の成長予測、統計、事実

  • Report Code : TIPRE00025018
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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市場紹介 紹介マーケティングは、友人や家族にブランド名を宣伝したり紹介したりした既存顧客に報酬を提供することで、新規顧客を獲得するマーケティング戦略です。ソーシャルメディア、アプリケーション、紹介コード、電子メールなどのプラットフォームを利用した典型的な口コミマーケティングです。プロセス全体を自動化するには、紹介マーケティング ソフトウェアが必要です。 市場のダイナミクス ソーシャルメディアの拡大が紹介マーケティングソフトウェア市場の成長を推進しています。ただし、優先顧客の選択の制限により、紹介マーケティング ソフトウェア市場の成長が制限される可能性があります。さらに、クラウドベースのツールの増加により、予測期間中に紹介マーケティングソフトウェア市場に市場機会が創出されると予想されます。 市場範囲 「2031 年までのグローバル リファーラル マーケティング ソフトウェア市場分析」は、世界市場の傾向分析に特に焦点を当てた、テクノロジー、メディア、通信業界の専門的で詳細な調査です。紹介マーケティングソフトウェア市場レポートは、導入、企業規模、エンドユーザー、および地域ごとの詳細な市場分割を含む紹介マーケティングソフトウェア市場の概要を提供することを目的としています。世界の紹介マーケティングソフトウェア市場は、予測期間中に高い成長を遂げると予想されています。このレポートは、リファーラルマーケティングソフトウェア市場の主要プレーヤーの市場状況に関する主要な統計を提供し、市場の主要な傾向と機会を提供します。 市場セグメンテーション 世界の紹介マーケティング ソフトウェア市場は、展開、企業規模、エンド ユーザーに基づいて分割されています。導入に基づいて、紹介マーケティング ソフトウェア市場はクラウド ベースとオンプレミスに分類されます。企業規模に基づいて、紹介マーケティングソフトウェア市場は大企業と中小企業に分類されます。エンドユーザーに基づいて、紹介マーケティングソフトウェア市場はBFSI、小売、電子商取引、教育、ホスピタリティなどに分類されます。 このレポートは、定性的情報と定量的情報の両方を含む業界の詳細な概要を提供します。さまざまなセグメントに基づいた世界の紹介マーケティングソフトウェア市場の概要と予測を提供します。また、次の 5 つの主要地域に関して、2021 年から 2031 年までの市場規模と予測推定値も提供します。北米、ヨーロッパ、アジア太平洋 (APAC)、中東およびアフリカ (MEA)、中南米。各地域別の紹介マーケティングソフトウェア市場は、後にそれぞれの国とセグメントごとにサブセグメント化されます。紹介マーケティングソフトウェア市場レポートは、世界18か国の分析と予測、およびこの地域で広まっている現在の傾向と機会をカバーしています。レポートは、需要と供給の両方の側面から紹介マーケティングソフトウェア市場に影響を与える要因を分析し、予測期間中に市場に影響を与える市場のダイナミクス、つまり推進力、制約、機会、将来の傾向をさらに評価します。このレポートは、これらの地域の紹介マーケティングソフトウェア市場に影響を与える要因を強調する徹底的なPEST分析も提供します。紹介マーケティング ソフトウェア市場に対する 新型コロナウイルス感染症 (COVID-19) の影響 新型コロナウイルス感染症 (COVID-19) の流行は、消費者の行動と購買パターンにさまざまな影響を与えています。パンデミック危機による顧客の優先順位の変化により、あらゆる業界のブランドが売上の突然の減少を目の当たりにしている。この大きな変化により、オンラインでの購入活動も急増しました。この危機の間、マーケターは紹介マーケティング戦略にさらに重点を置いています。紹介マーケティングを通じて獲得した顧客は企業の潜在的な価値を高め、ブランドアイデンティティの向上にさらに役立ちます。このようなソフトウェアは、企業が顧客を維持するのに役立ち、より多くのブランド支持者を提供して紹介マーケティング戦略を成功裏に実行できるようになります。したがって、パンデミックは紹介マーケティングソフトウェア市場にプラスの影響を与えました。 市場関係者 レポートは、有機的および無機的な成長戦略として紹介マーケティング ソフトウェア市場の主要な動向をカバーしています。さまざまな企業が、製品の発売、製品の承認、特許やイベントなどの有機的な成長戦略に焦点を当てています。市場で目撃された無機質な成長戦略活動は、買収、パートナーシップとコラボレーションでした。これらの活動により、市場プレーヤーのビジネスと顧客ベースの拡大への道が開かれました。紹介マーケティングソフトウェア市場の市場参加者は、世界市場でのフィルター製品の需要の高まりに伴い、将来的に有利な成長機会が期待されています。以下は、紹介マーケティングソフトウェア市場に従事しているいくつかの企業のリストです。レポートには、紹介マーケティングソフトウェア市場における主要企業のSWOT分析と市場戦略とともにプロフィールも含まれています。さらに、このレポートは業界の主要企業に焦点を当てており、企業概要、提供されるコンポーネント、サービス、過去 3 年間の財務情報、過去 5 年間の主要な開発などの情報を提供します。
    • アネックスクラウド • ブヤポワ • エクストール • フレンド購入 • 影響力のある• 招待紹介 • オムニスター • リファラルロック株式会社 • 紹介 SaaSquatch •  ReferralCandy
Insight Partner の専任の調査分析チームは、高度な統計専門知識を持つ経験豊富な専門家で構成されており、既存の調査にさまざまなカスタマイズ オプションを提供しています。
  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Global, Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the expected CAGR of the Referral Marketing Software Market?

Referral Marketing Software Market is expected to grow at a CAGR of 16% between 2023-2031

What are the driving factors impacting the Referral Marketing Software Market?

The driving factors impacting the Referral Marketing Software Market are: Increased focus on customer acquisition and Rise of digital marketing

What are the future trends of the Referral Marketing Software Market?

The future trends of the Referral Marketing Software Market are: Integration with CRM and marketing automation and AI-powered personalization

Which are the leading players operating in the Referral Marketing Software Market?

The leading players of the Referral Marketing Software Market are: Cigna Global, GeoBlue Xplorer, IMG Global Medical Insurance, William Russell, Bupa Global, Now Health International, Integra Global, Allianz International Medical Insurance, AXA Global Healthcare, AIA Group

What are the deliverable formats of the Referral Marketing Software Market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

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The List of Companies

1. Annex Cloud
2. Buyapowa
3. Extole
4. Friendbuy
5. Influitive
6. InviteReferrals
7. OmniStar
8. Referral Rock Inc.
9. Referral SaaSquatch
10. ReferralCandy

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.