Africa Mobile Value Added Services and Wholesale Voice Carrier Market is expected to reach US$ 5.49 Billion by 2031

Increasing Demand for Digital Content Fuels Africa Mobile Value Added Services and Wholesale Voice Carrier Market Growth 

According to our latest study, "Africa Mobile Value Added Services and Wholesale Voice Carrier Market Size and Forecast (2021–2031), Regional Share, Trend, and Growth Opportunity Analysis – by Service Type and Country," the market was valued at US$ 2.93 billion in 2023 and is expected to reach US$ 5.49 billion by 2031; it is estimated to record a CAGR of 8.3% from 2025 to 2031. The report includes growth prospects owing to the current Africa mobile value added services and wholesale voice carrier market trends and their foreseeable impact during the forecast period.

The shift to new digital media technologies is irreversibly altering traditional media and content industries across Africa. These technologies are transforming the way they produce, store, distribute, and consume creative content. Africa's population is predominantly young, with a high proportion of digital natives eager to consume and create digital content. According to the report of the International Trade Administration, in 2023, Africa had the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. The number of social media consumers increased by 200,000 (0.8%) from early 2023 to 2024. In early 2024, ~26 million South Africans (42.8%) were social media consumers. Content creators in South Africa on platforms such as TikTok and YouTube are generating diverse content. Moreover, as e-learning platforms gain popularity, mobile networks are integrating educational content into their value-added services. Mobile value-added platforms are increasingly being used to distribute this content, which is available in regional languages and formats suitable for mobile consumption in the region.

Africa Mobile Value Added Services and Wholesale Voice Carrier Market Share (%) – by Service Type, 2023 and 2031

Source: The Insight Partners Analysis

As digital content consumption grows in Africa, the need for real-time communication tools rises, which mostly rely on VoIP or hybrid voice solutions. Wholesale carriers support the networks that enable content creators, consumers, and businesses to communicate seamlessly across borders. Thus, the demand for wholesale voice carriers is increasing with the growing digital content. In addition, the growing demand for digital content in Africa is driving the mobile value-added services market by pushing telecom operators to offer more value-added services centered around content consumption.

Orange SA, Tilil Technologies, Pearl Systems Zambia Limited, Cellfind (Pty) Ltd, Safaricom Limited, ALXTEL, Airtel Africa Plc, Teltac Worldwide, AfriCallShop, Tata Communication Ltd, AstraQom International, and AT&T Inc are among the key players profiled in the Africa mobile value added services and wholesale voice carrier market report. Several other major players were also studied and analyzed during the market study to get a holistic view of the market and its ecosystem.

The report includes the Africa mobile value added services and wholesale voice carrier market forecast by service type. Based on service type, the Africa mobile value-added services and wholesale voice carrier market is bifurcated into mobile value-added services and wholesale voice carrier services. In terms of revenue, the mobile value-added services segment held a larger Africa mobile value added services and wholesale voice carrier market share and is expected to record a higher CAGR during the forecast period.

The scope of the Africa mobile value added services and wholesale voice carrier market report focuses on Nigeria, South Africa, Kenya, Tanzania, DRC, Uganda, Madagascar, Niger, Malawi, Zambia, Chad, Rwanda, Congo B, Gabon, Seychelles and Rest of Africa. In terms of revenue, Nigeria held the largest Africa mobile value added services and wholesale voice carrier market share, followed by South Africa. 5G-related initiatives are gaining momentum across South Africa, encompassing activities such as spectrum auctions, pilot programs, and commercial trials aimed at fostering locally relevant 5G use cases. For example, South Africa's Independent Communications Authority (ICASA) successfully concluded its spectrum auction for the 700; 800; 2,600; and 3,500 MHz bands in May 2022. Such activities facilitate the rollout of 5G technology and enhance the overall telecommunications infrastructure. This factor generates the requirement for improved connectivity and service delivery, including high-speed data services and innovative value-added and communication services. With the widespread 5G rollout in South Africa, the connectivity requirements for individuals and enterprises drive the need for mobile value-added services and wholesale voice carrier services. In addition, the rising adoption of smartphones further contributes to the market growth in the country. For example, according to GSMA, the total adoption of smartphones is expected to rise from 67% of total connections in 2021 to 76% of total connections by 2025.

South Africa is focused on combating fraud and digital identity theft in sectors such as banking, finance, insurance, and retail. For instance, in February 2024, as part of the global GSMA Open Gateway initiative, South African operators, such as Cell C, MTN, and Telkom, will be able to implement world-class Number Verification and SIM Swap-Application Programme Interfaces (APIs). They will be available to all mobile commerce and financial institutions, as well as developers, allowing them to create new services to combat digital fraud and protect 47 million mobile subscribers across the country. Thus, standardizing APIs by mobile network operators (MNOs) to enhance security measures within banking applications and online banking platforms is likely to fuel the market growth in South Africa during the forecast period.

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