Americas, Asia, and North Africa Flexible Packaging Market is expected to reach US$ 238.52 Billion by 2031

Increasing Demand from Nutraceutical Industry Contributes to Americas, Asia, and North Africa Flexible Packaging Market Growth

According to our latest study on “Americas, Asia, and North Africa Flexible Packaging Market Size and Forecast (2021–2031), Regional Growth Opportunity Analysis – by Type, Packaging Type, and End Use,” the market size is expected to grow from US$ 149.87 billion in 2023 and is projected to reach US$ 238.52 billion by 2031; it is estimated to register a CAGR of 6.0% during 2023–2031. The report highlights key factors driving the Americas, Asia, and North Africa flexible packaging market growth and prominent players along with their developments in the market.

The flexible packaging market in the Americas, Asia, and North Africa is driven by growing demand in food, beverages, pharmaceuticals, and personal care sectors. The rapidly increasing population, particularly in countries such as India, Brazil, and China, is pushing the market growth. In the Americas, the shift toward sustainable packaging and increased consumer preference for convenience have spurred the market growth. Asia’s market is expanding rapidly due to the rising population, urbanization, and growing e-commerce, particularly in China and India. North Africa, while smaller in scale, is witnessing increased demand for flexible packaging in the food and agriculture industries. Across these regions, the focus is on innovation, sustainability, and cost efficiency, making flexible packaging a key growth sector. Additionally, heightened awareness about environmental sustainability is pushing manufacturers to innovate in terms of biodegradable and recyclable packaging solutions. These regions are witnessing advancements in barrier technologies, ensuring product freshness and extended shelf life, thereby contributing to the Americas, Asia, and North Africa flexible packaging market share.

Americas, Asia, and North Africa Flexible Packaging Market Breakdown – by Region

The Americas, Asia, and North Africa flexible packaging market analysis has been performed by considering the following segments: type, packaging type, and end use. Based on type, the market is segmented into paper and plastic. The paper segment is anticipated to account for a larger market share by 2031. Both consumers and businesses are increasingly favoring paper-based flexible packaging due to its environmentally friendly attributes, such as biodegradability, recyclability, and the use of renewable resources. As concerns over plastic waste and environmental pollution grow, paper packaging is seen as a viable alternative that aligns with global sustainability goals. This shift is driving innovation and growth within the paper-type segment, making it a critical area of focus within the broader flexible packaging market. Paper-based packaging can be engineered to provide a range of functionalities, from barrier properties that protect contents from moisture and oxygen to flexibility that allows for easy storage and transportation. Additionally, advancements in paper coating technologies have improved the durability and shelf-life of paper packaging, making it suitable for a wide array of products, including food, beverages, personal care items, and pharmaceuticals. This adaptability has made paper a preferred choice for brands looking to meet consumer demand for eco-friendly packaging without compromising on product protection.

The Americas, Asia, and North Africa flexible packaging market report emphasizes the key factors driving the market. The flexible packaging solutions use non-rigid and flexible packaging type such as foils, papers, pouches, bags, and other products. These packaging solutions often use less energy in the manufacturing and transportation of the products and generate smaller quantities of greenhouse gases and carbon emissions on their way to market. Packaging solutions such as wraps, bags, and pouches are less costly and occupy 35% less retail shelf space, making them cost-effective compared to other types of packaging. According to the Flexible Packaging Association, manufacturing 780,000 flexible pouches consumes 87% less coal, 64% less crude oil, and 74% less natural gas compared to the manufacturing of clamshell packages.

Waste-to-energy technologies enable flexible packaging producers to turn waste into electricity and fuels. Waste materials can be converted into new products instead of ending up in landfills. European and Asian economies have adopted this method instead of using landfills to discard waste materials. Several advancements in technologies, such as incinerator technology, aiming to reduce harmful emissions, create the likelihood of flexible packaging manufacturing companies adopting these technologies in their manufacturing process.

Flexible packaging protects products from moisture, mold, UV rays, dust, and other environmental conditions that can contaminate them, thereby maintaining their quality and enhancing their shelf life. The aforementioned benefits of flexible packaging solutions drive the flexible packaging market.

Asia dominated the Americas, Asia, and North Africa flexible packaging market in 2023. The food & beverages market in Asia is witnessing growth due to the availability of various innovative processed and packaged food products and the rise in demand from the millennial population. The food service sector in Asia is rapidly expanding owing to rapid economic growth, improving lifestyles of consumers, growth of the tourism sector, and rising disposable income levels. Countries such as Singapore serve as a logistic hub and host the headquarters for several essential buyers of food products in the region. This results in an increased production of food products, which propels the demand for flexible packaging such as pouches, films, wraps, and others in the food industry contributing to the Americas, Asia, and North Africa flexible packaging market share.

The growing online retail sector for food and groceries positively impacts the demand for flexible packaging. According to the International Trade Administration, as of 2023, 57% of Asian consumers predominantly use online retail for their shopping needs. This includes online shopping for grocery and food products requiring flexible packaging. Thus, the growing food industry in Asia boosts the demand for flexible packaging across the region.

The Americas, Asia, and North Africa flexible packaging market trends include the growing retail sector through e-commerce in emerging countries. The retail sector through e-commerce platforms is witnessing substantial growth due to the increasing disposable income and the growing need for convenience among consumers worldwide. For instance, according to the International Trade Association, the global B2C e-commerce industry is anticipated to record a CAGR of 14.4% and reach US$ 5.5 trillion by 2027. The leading segments in global e-commerce sales include electronics, furniture, pharmaceuticals, and other products. The increasing demand for these products through e-commerce platforms is expected to drive the requirement for flexible packaging solutions from the e-commerce industry. Several developing countries are witnessing a surge in e-commerce market growth due to the increased disposable income of consumers. For instance, as per the International Trade Administration, the e-commerce market in India is anticipated to grow at a rate of 18.29% and reach US$ 136.47 billion by 2026. Moreover, according to the International Trade Administration, the e-commerce industry in Brazil is one of the largest markets in South & Central America and is expected to reach US$ 200 billion by 2026. Thus, the growing retail sector through e-commerce in emerging economies drives the demand for flexible packaging solutions.

The Americas, Asia, and North Africa flexible packaging market forecast can help stakeholders plan their growth strategies. Amcor Plc, Huhtamaki Oyj, Mondi Plc, Sonoco Products Co, Oben Holding Group, Sealed Air Corp, Transcontinental Inc, Berry Global Group Inc, Constantia Flexibles International GmbH, UFlex Ltd, Coveris Management GmbH, Taghleef Industries, MAM PACK, Videplast, and Safepack are among the prominent players profiled in the Americas, Asia, and North Africa flexible packaging market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For instance, in August 2024, Coveris Management GmbH announced the successful completion of the acquisition of HADEPOL FLEXO, a prominent flexible packaging company. This acquisition enabled the company to strengthen its position in the global market.

The Americas, Asia, and North Africa Flexible Packaging market is segmented on the basis of type, packaging type, end use, and geography. Based on type, the market is segmented into paper and plastic. Based on packaging type, the market is segmented into pouches, rollstock, bags, films and wraps, and others. Based on end use, the market is segmented into food (dairy products, fruits and vegetables, meat, poultry, and seafood, bakery and confectionery, RTE foods, and others), beverages, pharmaceutical, personal care and cosmetics, homecare products, and others. By geography, the Americas, Asia, and North Africa Flexible Packaging market is broadly segmented into the Americas, Asia, and North Africa. The Americas market is further segmented into Brazil, Mexico, and the Rest of Americas. The Asia market is further segmented into India and the Rest of Asia. The market in North Africa is further segmented into Egypt, Tunisia, and the Rest of North Africa.

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