Barbeque Grill Market is expected to reach US$ 9,359.68 Million by 2028

Increase in Spending on Luxury Kitchen Appliances Drives Barbeque Grill Market

According to our new research study titled "Barbeque Grill Market to Forecast 2028 – COVID-19 Impact and Global Analysis – by Fuel Type, and Distribution Channel," the barbeque grill mmarket was valued at US$ 6,345.75 million in 2022 and is projected to reach US$ 9,359.68 million by 2028; it is expected to register a CAGR of 6.7% from 2022 to 2028.

High-quality materials such as cabinets or countertops, professional space planning, modern technologies & appliances, proper lighting, and beautiful interior design are used in luxury design. According to the NPD Group, sales of luxury kitchen appliances, including refrigerators, cooktops, barbeque grills, and ovens, increased by 45% in the US between January and September 2021. This significant increase in sales was due to the rising standard of living and shifting consumer preferences toward premium and luxury products. Many luxury barbeque grill manufacturers from the US, such as Fire Magic and Twin Eagles, have been offering their products to consumers at a premium price with advanced functionalities. Luxury barbeque grills are usually more convenient and high-tech. This cutting-edge technology helps users utilize these products safely and more effectively. Moreover, luxury barbeque grill manufacturers such as Fire Magic provide a limited lifetime warranty based on the type of material of the grill. Premium products are primarily available with a lifetime burner warranty. Thus, the rising standard of living, demand for premium products and services, and luxury kitchen appliances is driving the barbeque grill market growth.

Barbeque Grill Market Breakdown – by Region

However, charcoal is popular among barbeque enthusiasts as many people consider this method a more authentic form of grilling. This is because charcoal grilling provides a smoky flavor to the food. However, grilling with charcoal is associated with increased cancer risk. Charcoal creates tremendous smoke that contains harmful gases such as CO2 and helps create high temperatures. High temperature and gases created by charcoal can produce carcinogenic effects, specifically when cooking meat. According to the National Cancer Institute, muscle meat such as pork, beef, fish, and poultry is cooked using high-temperature methods, including grilling or pan-frying. Further, two chemical forms—Heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs)—were found to be mutagenic in lab experiments, which can cause changes in the DNA that increase the risk of cancer. These harmful effects of charcoal grilling are expected to slightly restrain the barbeque grill market growth over the coming years.

Broilmaster; Char-broil LLC; Dean Forge Ltd.; Fire Magic; Landmann; Shutter home and hearth; The Coleman Company, Inc.; Traeger Pellet Grills LLC; Transform SR Brands LLC; and Weber-Stephen Products LLC (HK) Ltd. are among the key players operating in the global barbeque grill market. These companies have a widespread global presence, which allows them to serve a large range of customers, subsequently contributing to the expansion of their barbeque grill market share. They focus on product launches and geographical expansion to expand their product range in specialty portfolios. Thus, strategic product developments by major players further drive the barbeque grill market growth. For instance, in October 2021, Weber Inc. officially opened its new European manufacturing and distribution center. Weber Inc. announced the official opening of its European-based manufacturing and distribution hub. The Weber manufacturing team in Europe will produce high-quality barbecue grills in the approximately 50,000-square-meter building. The center also features a Weber Grill Academy Experience Center and multiple green space areas. The Weber Grill Academy Experience Center is a hands-on learning space dedicated to the art and skill of barbecuing through culinary classes, interactive chef’s tables, private parties, and corporate team building events held virtually or in person. Thus, these strategic initiatives by the manufacturers further fuel the barbeque grill market growth.

Impact of COVID-19 Pandemic on Barbeque Grill Market

Barbeque grill market is one of the worst affected industry due to the COVID-19 pandemic. The US had the highest number of confirmed COVID-19 cases among all countries in the globe. However, the pandemic has positively impacted the barbeque grill industry in the world in first phase of 2021, leading to an increase in demand for a barbeque grill. According to the NPD Group, from July 2020 to July 2021, consumer spending on grilling accessories increased consistently, leading to growth in sales revenue by 28%. This significant increase in the sale of barbeque grills was due to the popularity of outdoor cooking. According to research by the Hearth, Patio & Barbecue Association (HPBA), in 2022, ~70% of US households owned at least one grill or smoker. For instance, the shift in preference of worldwide people for cookouts and barbeque activities led to an increased demand for barbeque grills during the pandemic.

The worldwide economies such as the US, India, the UK, France, and Brazil were the most affected economies due to the COVID-19 pandemic. These economies recorded the highest number of COVID-19 cases. Governments in these countries took various actions to protect their citizens and combat the spread of SARS-CoV-2 through lockdowns, trade bans, and travel restrictions. Further, this positively impacted the growth of the barbeque grill market. The increased popularity of grilled food led to the barbeque grill market growth in the globe. These factors boosted the growth of the barbeque grill market after the onset of the COVID-19 pandemic.

The report segments of barbeque grill market as follows:

Based on fuel type, the barbeque grill market is segmented into gas, charcoal, electric, and wood. Based on distribution channel, the barbeque grill market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the barbeque grill market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.

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