Biscuits and Cookies Market is expected to reach US$ 120.15 Billion by 2031

Rise in Demand for Various Flavored Biscuits Bolster Biscuits and Cookies Market Growth

According to our latest study on "Biscuits and Cookies Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Product Type, Category, and Distribution Channel," the market size is expected to grow from US$ 87.39 billion in 2023 to US$ 120.15 billion by 2031; it is estimated to register a CAGR of 4.1% from 2023 to 2031. The biscuits and cookies market report highlights key factors driving the biscuits and cookies market growth and prominent players along with their developments in the market.

The rise of health-conscious consumers has prompted the introduction of biscuits infused with natural flavors, organic ingredients, and superfoods such as oats, chia seeds, and quinoa. These healthier flavored options attract a broad demographic, including fitness enthusiasts and individuals seeking balanced diets without sacrificing indulgent flavors. The growing inclination toward premium and gourmet biscuits, particularly among millennials and Gen Z, is also boosting market expansion, as these groups are willing to pay a premium for superior quality and distinctive tastes. Additionally, the increased influence of global culinary trends and cultural cross-pollination has led to popularizing region-specific flavors, such as Indian masala biscuits or Mediterranean herb-flavored cookies. The globalization of flavors is further amplified by e-commerce and social media, allowing brands to reach wider audiences and introduce new flavors faster. As the demand for diverse, innovative flavored biscuits and cookies continues to grow, the biscuits and cookies market is expected to witness sustained growth, driven by evolving consumer preferences and expanding product offerings from both established brands and new entrants.

Biscuits and Cookies Market Breakdown – by Region

The demand for gluten-free and low/no sugar products is expected to emerge as a prominent trend in the global biscuits and cookies market, owing to the increase in awareness of gluten intolerance, the rise in prevalence of celiac disease, and the increase in consumer preferences for healthier alternatives. As more people become aware of the adverse effects of gluten, including digestive issues and autoimmune reactions, on their health, there has been a notable shift toward gluten-free diets. Consumers increasingly seek organic alternatives that are free from synthetic chemicals and devoid of gluten. According to the Celiac Disease Foundation, as of 2022, 3 million Americans were significantly affected by celiac disease, and ~60–70% of Americans with celiac disease were not diagnosed. The treatment for celiac disease requires a 100% gluten-free diet. The rising number of people with diagnosed celiac disease and growing awareness regarding gluten-free diets positively influence product innovations pertaining to gluten-free biscuits and cookies.

The biscuits and cookies market analysis has been performed by considering the following segments: product type, category, and distribution channel. Based on product type, the market is bifurcated into biscuits and cookies. The biscuits segment is subsegmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. The biscuits segment is anticipated to hold a significant biscuits and cookies market share. Based on category, the market is bifurcated into sugar-free and conventional. The sugar-free segment is expected to register a significant CAGR from 2023 to 2031. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

In terms of revenue, Europe dominated the biscuits and cookies market share in 2023. The UK is a major market for biscuits and cookies in Europe. The healthy snacking trend is evident in the UK owing to the busy lifestyle of consumers and increasing health consciousness. Consumers are increasingly switching to gluten-free and organic food products, which is anticipated to offer lucrative opportunities for manufacturers to develop gluten-free and organic biscuits and cookie products. International players are entering into the UK market to cater to the increasing demand for these products. In September 2024, KitKat introduced new two-toned cookies and cream biscuit bars coated with smooth milk chocolate and white coating.

France is expected to register a significant CAGR in the biscuits and cookies market from 2023 to 2031. Low-fat and high-fiber biscuits and cookies are often considered as a healthier snacking option. According to the International Diabetes Federation (IDF) report 2022, France registered ~3.9 million cases of diabetes in adults. Thus, the increasing prevalence of diabetes in adults encourages them to adopt sugar-free food options. Moreover, the rising health awareness results in an elevated demand for low-fat and high-fiber biscuits and cookies. Key players in the market are innovating their products to cater to evolving consumer demands.  

The biscuits and cookies market trends include the growing demand for gluten-free and low/no sugar biscuits and cookies. Gluten-free and low/no sugar biscuits and cookies are gaining popularity across multiple consumer segments, including fitness enthusiasts, parents seeking healthier options for children, and other consumers looking to manage health conditions. This expanding demand presents new growth opportunities for both established players and emerging brands to differentiate themselves by offering specialized products. As health awareness continues to rise, the trend toward gluten-free and low/no sugar biscuits and cookies is likely to drive future innovation in the industry, making it a key factor in the evolving biscuits and cookies market.

The biscuits and cookies market forecast can help stakeholders plan their growth strategies. General Mills Inc, Pladis Foods Ltd, Mondelez International Inc, Ferrero International SA, Burton's Biscuit Co, Nestle SA, J M Smucker Co, Still Sweet LLC, ITC Ltd, Lotus Bakeries NV, Campbell Soup Co, Parle Products Pvt Ltd, Galletas Gullon SA, UNIBIC Foods India Pvt Ltd, and Britannia Industries Ltd are among the prominent players profiled in the biscuits and cookies market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For instance, in August 2024, Coca-Cola and The Oreo brands launched two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition.

The biscuits and cookies market is segmented on the basis of type, category, distribution channel, and geography. Based on product type, the market is bifurcated into biscuits and cookies. The biscuits segment is further sub-segmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further sub-segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. Based on category, the market is bifurcated into sugar-free and conventional. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. By geography, the biscuits and cookies market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, Greece, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, Sri Lanka, and the Rest of Asia Pacific. The biscuits and cookies market in the Middle East & Africa is subsegmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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