Blueberries Market is expected to reach US$ 27.85 Billion by 2031

Growing Demand for Blueberries in Food Processing Contributes to Blueberries Market Growth

According to our latest study on "Blueberries Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Form, Category, and End Use," the market was valued at US$ 15.81 billion in 2023 and is projected to reach US$ 27.85 billion by 2031; it is estimated to register a CAGR of 7.3% during 2023–2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Blueberries are widely used in the food processing industry to enhance the visual appeal of products with vibrant colors as well as natural sweeteners. This is owing to their versatility, nutritional profile, and marketability. Blueberries offer high antioxidant content, vitamins, and minerals and are widely preferred by health-conscious consumers. This fruit promotes heart health, improves brain function, and offers anti-inflammatory properties. Food manufacturers are focused on developing formulations of processed food with blueberries. The frozen, dried, and fresh form of blueberries makes it feasible to incorporate this fruit into a wide range of products. In the past few years, blueberries have been widely utilized for the production of jams, snack bars, sauces, beverages, yogurt, and ice cream. In July 2024, Sun-Maid Growers of California manufactured and introduced the blueberry and vanilla yogurt-covered raisins. In February 2024, Magnum, a Unilever brand, expanded its plant-based portfolio with blueberry cookie ice cream sticks across the UK, Germany, Austria, and Switzerland.

Blueberries Market Breakdown – by Region

The blueberries market analysis has been performed by considering the following segments: form, category, and end use. Based on category, the market is divided into organic and conventional. The conventional segment is anticipated to account for a larger blueberries market share by 2031. The blueberries market for the conventional segment was worth US$ 12.47 billion in 2023 and is projected to reach US$ 21.81 billion by 2031; it is expected to register a CAGR of 7.2% from 2023 to 2031. The conventional segment continues to dominate in terms of production volume and consumer reach, offering an affordable and widely available option for consumers. Conventional blueberries are grown using standard agricultural practices that often include the use of synthetic pesticides, fertilizers, and herbicides to enhance yield and protect crops from pests and diseases. This approach allows farmers to produce blueberries more efficiently and on a larger scale, making them accessible to a broader consumer base at competitive prices.

The blueberries market report emphasizes the key factors driving the market. Blueberries are also used in flavored water, juices, energy bars, and other functional food products. In January 2024, Soreen launched the blueberry and banana variant in its Lift Bar portfolio. In June 2024, ALOHA introduced a limited-edition plant-based protein bar incorporated with blueberries. Similarly, in May 2024, Innocent Drinks launched the Blueberry Focus Super Smoothie in its functional smoothie range. The smoothie incorporates a blend of blueberries, strawberries, apples, rhubarb, and spirulina, along with vitamins. In June 2023, Pangea Natural Foods Inc. launched 100% locally sourced blueberry juice with an 8-month shelf life. Thus, the growing demand for blueberries in food processing drives the blueberries market.

North America held a dominant position in the blueberries market share in 2023. The North America blueberries market is driven by its flavor, versatility, and health benefits. The advancement in genetics and production practices also fosters the blueberries market growth. Highbush, lowbush, half-high, Rabbiteye, and Southern highbush are major classes of blueberries. Highbush blueberries are native to North America and produced in 48 US states, 2 Canadian provinces, and Mexico. As per the North America Blueberry Council, highbush blueberries account for 80.4% of blueberry production in North America and 92% of all blueberries grown in the US. Lowbush varieties account for 19.6% of all blueberries grown in North America and 8% in the US. Highbush varieties are marketed for both fresh and frozen markets. Fresh blueberries are mainly harvested by hand, whereas frozen blueberries are machine-harvested and processed to preserve sensory characteristics.

The blueberries market trends include the rising demand for blueberries from the food retail sector. One of the most significant future trends in the blueberries market is the emphasis on the year-round availability of blueberries. Advanced farming practices, improved storage technologies, and the diversification of global production have enabled retailers to offer fresh blueberries throughout the year. The year-round availability of blueberry has helped the fruit to become a staple in the fresh produce sections of supermarkets, supporting its increasing popularity among consumers. Also, the demand for organic blueberries has increased with the rising focus on health and sustainability. The Packer's Fresh Trends 2024 data revealed that 54% of surveyed consumers reported purchasing blueberries in the past 12 months, a rise from the 2023 (37%) and 2022 (41%) survey, respectively.

Since the start of 2024, the demand for UK-grown blueberries at Tesco has increased by 27%, making blueberries the fastest-sold fruit. The growing sales have encouraged the UK government to take initiatives and implement programs to boost blueberry production. In addition, the retail sales of blueberries in the US increased by 11.1% from 2021 to 2023. In 2024, the US Highbush Blueberry Council launched a shopper marketing and consumer campaign to boost the sales and volume of fresh and frozen blueberries in retail stores across the country. The campaign targeted over 4,000 stores in major markets throughout the US, including retailers such as Target, Sam's Club, Smart & Final, Albertsons Portland, IGA USA, Schnucks, United Supermarkets, Demoulas Market Basket, and Giant Martins.

The blueberries market forecast can help stakeholders plan their growth strategies. SanLucar Fruit SLU, Surexport Compania Agraria SL, North Bay Produce Inc, Agrovision Corp, Agroberries SpA, Costa Group Holdings Ltd, Qualiprim, Zalar Agri Sarl, Naturipe Farms LLC, RIKA, Raimy Societe Agricole SARL, iBerry Morocco, DAIFRUITS SL, Reiter Affiliated Companies LLC, and FRESHROYAL SL are among the prominent players profiled in the blueberries market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.

The blueberries market is segmented on the basis of form, category, end use, and geography. Based on form, the market is segmented into fresh, frozen, and dried. By category, the market is divided into organic and conventional. Based on end use, the market is segmented into food processing, food retail, and food service. By geography, the blueberries market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is subsegmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The blueberries market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, Morocco, and the Rest of Middle East & Africa. The market in South & Central America is subsegmented into Brazil, Argentina, and the Rest of South & Central America.

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