Electric Blankets Market is expected to reach US$ 1,294.62 million by 2028

Increasing Product Innovations to Boost the Sales of Electric Blankets

According to our latest market study on “Electric Blankets Market Forecast to 2028 – COVID-19 Impact and Global Analysis – By Size, Type, Distribution Channel, and Geography,” the electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

The electric blankets market is growing due to the rapidly growing demand for consumer products with innovative technological additions. The electric blankets are much more efficient than regular blankets and are therefore preferred by consumers living in countries with extreme cold temperatures. The demand for electric blankets is also growing due to increased consumer demand for premium bedding and related products. Electric blankets are getting utmost attention among consumers owing to the various benefits associated with the product such as allowing consumers to adjust temperatures, delivering maximum comfort, and lesser energy consumption. As the products are witnessing increased innovation with additional features such as battery-powered blankets with mobile chargeable sockets, waterproof blankets, lightweight, durable, machine washable, and water-resistant blankets. Such innovative features are expected to increase the attractiveness of electric blankets. Consumers aged 60 and above are susceptible to harsh and bitter weather, thus electric blankets are more suitable to use for this group. Technology is helping revolutionize care for senior citizens, and electric blankets are a successful element of this technological advancement.

Global Electric Blankets Market Breakdown – by Region

Different types of electric blankets are available in the market including over blankets, and under blankets. Under blankets which is known as heated mattress pads, which is fitted over the mattress and under the bed sheet provides warmth from underneath the mattress. At present, consumers spend a significant amount of income for the personal wellbeing. Extreme temperatures have increased the demand for innovative products to help keep themselves warm. Increased disposable income and urbanization has aided the demand growth of electric blankets. The ease of use of under blankets have increased their demand among consumer as well as within the hospitality sector such as hotels, motels, lodges and homestays. Therefore, the demand for under blankets is expected to grow at a significant rate during the forecast period.

Beurer GmbH; Morphy Richards; Biddeford Blankets LLC; Slumberdown Company; Silentnight Group Limited; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., LTD; Shavel Associates Inc.; and Odessey Products are among the major players operating in the global electric blankets market. The companies offer wide range of electric blankets including electric under blankets and electric over blankets to customers across the globe. Moreover, these companies invest in research and development and focus on product innovation to launch products with different features. These companies also focus on expanding their business operations across profitable markets like Asia-Pacific and North America. Moreover, they are expanding their manufacturing capabilities to meet the growing demand for electric blankets.

Impact of COVID-19 Pandemic on Electric Blankets Market

The consumer goods industry suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. In 2020, various industries had to slow down their operations due to disruptions in value chains caused by the shutdown of national and international boundaries. The outbreak had distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. The electric blankets are mostly manufactured from different materials like polyester microfiber or fleece. Thus, the shutdown of manufacturing units led to a negative impact on the research and development of the electric blankets market. The outbreak of COVID-19, has caused increased consciousness of people towards health. Also, there has been a disruption in the production and supply chain of electric blankets that severely impacted the market growth in recent times. However, in 2021, the governments of various countries announced relaxation in lockdown and travel ban restrictions. Specialty store and shopping malls were also permitted to open which positively impacted the sales of various consumer goods including electric blankets. Thus, during late 2021, the electric blankets market witnessed recovery, which aided the market growth. 

The report includes the segmentation of the electric blankets market as follows:
Based on size, the electric blankets market is segmented into single, double, and others. On the basis of type, the market is bifurcated into electric under blankets and electric over blankets. Based on distribution channel, the electric blankets market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The electric blankets market in North America is further segmented into the US, Canada, and Mexico. The European market is sub-segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The electric blankets market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The electric blankets market in South & Central America market is categorized into Brazil, Argentina, and the Rest of South & Central America.

Contact Us
 
Phone: +1-646-491-9876
Email Id: sales@theinsightpartners.com