Europe and Middle East & Africa Frozen Potato Market is expected to reach US$ 34,616.79 million by 2030

Convenience Offered by Frozen Potato Drives Europe and Middle East & Africa Frozen Potato Market Growth 

According to our latest market study on “Europe and Middle East & Africa Frozen Potato Market Forecast to 2030 – COVID-19 Impact and Regional Analysis – by Product Type and End User,’’ the Europe and Middle East & Africa frozen potato market size was valued at US$ 23,977.35 million in 2022 and projected to reach US$ 34,616.79 million by 2030; it is expected to register a CAGR of 4.7% from 2022 to 2030.

Over the past few years, the lifestyles of people across the globe have evolved dramatically. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. The surge in the consumption of high-quality convenience food is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and effort associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. Thus, the convenience offered by frozen potato products is expected to fuel the Europe and Middle East & Africa frozen potato market during the forecast period.

Furthermore, foods such as French fries and potato wedges are becoming increasingly popular, particularly among children and youth. The development and popularity of these food items are ascribed to many social changes; the most notable are the increasing number of smaller households and the rising millennial population worldwide. Due to hectic work schedules, millennials prefer quick, easy meals without compromising taste and nutrition. The number of single or two-person households is also growing in European countries such as the UK, France, Spain, and Germany. According to the European Commission, the number of single-person households in the European Union (EU) increased by 30.7% from 2009 to 2022. The growing number of one or two-person families has fueled the demand for ready-to-eat, portion-controlled foods. These factors are expected to boost the Europe and Middle East & Africa frozen potato market share during the forecast period.

Frozen potatoes meet the need for convenience of the consumers and are readily available in retail outlets or stores as well as various fast-food chains, hotels, and quick-service restaurants across Europe and the Middle East & Africa. The rise in the number of retail outlets, convenience stores, and supermarkets has increased the availability of ready-to-eat food, propelling the frozen potato industry’s growth. Fast-food franchises such as McDonald's, Wendy's, KFC, and Burger King offer frozen potatoes that provide the same benefits and taste as fresh potatoes but have a longer shelf life. Thus, the growing consumption of frozen potatoes, owing to convenience, drives the Europe and Middle East & Africa frozen potato market growth.

Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Strong Roots, Mondial Foods, General Mills, Bird’s Eye Limited, and Sunbulah Group are among the key players operating in the Europe and Middle East & Africa frozen potato market. These companies develop innovative products to sustain the market, which also helps expand the Europe and Middle East & Africa frozen potato market. For instance, in January 2021, Aviko B.V., a Netherlands-based manufacturer in the frozen potato industry, launched three new potato products. i.e., New Super Crunch Julienne Fries, Bistro Garlic and Herb Wedges, and natural rustic mash. The newly launched fries and wedges are gluten-free and vegetarian-friendly. Such strategic development initiatives by key market players in the regions are expected to boost the market share during the forecast period.

Impact of COVID-19 Pandemic on Europe and Middle East & Africa Frozen Potato Market

Increasing inclination toward ready-to-eat food products coupled with surging preference for convenience food products owing to the rising working population propelled the demand for frozen potato products before the COVID-19 pandemic. In addition, product developments by key market players and surging demand for healthier products contributed to the growth of the Europe and Middle East & Africa frozen potato market. However, the food & beverages industry experienced adverse impacts of the pandemic during the first quarter of 2020. Many industries had to slow down their operations due to value chain disruptions caused by the restrictions on national and international boundaries. Further, social distancing norms and negative economic impact hindered the manufacturing and distribution operations in the Europe and Middle East & Africa frozen potato market. The COVID-19 pandemic also led to an economic recession in the initial month of 2020, giving rise to financial uncertainties among low-income and mid-income consumers.

Many businesses recovered as the governments of various countries eased social restrictions after the initial months of lockdowns in 2020. The COVID-19 vaccine offered relief from the distressing pandemic, benefiting economies by encouraging businesses to regain their activities. The resumption of operation in manufacturing units positively impacted the frozen potato market and led to its recovery in 2021. Manufacturers overcame the demand–supply gap as they were permitted to operate at their total capacities.

The report segments the Europe and Middle East & Africa frozen potato market as follows:

Based on product type, the Europe and Middle East & Africa frozen potato market is segmented into french fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. By end user, the market is bifurcated into residential and commercial.

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