Europe Hair Color Market is expected to reach US$ 7.71 Billion by 2031

Increasing Aging Population Drives Europe Hair Color Market Growth

According to the latest market study on "Europe Hair Color Market Forecast to 2031 – Regional Share, Trend, and Growth Opportunity Analysis – by Product Type, Form, Category, and Distribution Channel," the market was valued at US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031. The report highlights key factors contributing to the growing Europe hair color market size and prominent players, along with their developments in the market.

The aging population in Europe is one of the key factors driving the hair color market. As people age, they seek hair color products that help them cover grey hair and maintain a youthful appearance for a longer period. Grey hair is often associated with aging, and many people, especially women, want to address grey hair as part of their self-care and personal grooming routine. This factor is significantly driving the growth of the hair color market across Europe. According to the World Health Organization (WHO), in 2021, there were 215 million people aged 60 and above in Europe, and the number is projected to reach 247 million by 2030. As can be seen in the above figure, the population aged 65 to 79 years old is increasing annually. With the rising aging population, the demand for salon hair care services is increasing. Salons provide professional hair coloring services such as color correction, root touch-ups, and full coverage with more natural-looking hair. Also, the availability of a wide range of at-home hair color products at the retail aisles with no-ammonia and nontoxic claims is driving the demand for hair color products among the aging population. Thus, the rising aging population and the increasing demand for hair color for grey coverage are driving the growth of the Europe hair color market.

Europe Hair Color Market Breakdown – by Country

The preference for at-home hair coloring has increased significantly in Europe over the past few years. Due to hectic lifestyles and busy schedules, people do not have enough time to visit the salons and get their hair done. Moreover, getting hair colored in the salon is quite expensive and may refrain people from frequently experimenting with different colors. Therefore, consumers are using do-it-yourself (DIY) hair colors that are affordable, convenient, and time-saving. Many people appreciate the convenience of coloring their hair at home, as it eliminates the need for salon appointments and the associated time commitment. Also, the DIY culture has been on the rise and people are increasingly experimenting with their looks by using bold colors. Social media platforms, particularly Instagram and TikTok, have fueled this trend by showcasing home hair coloring tutorials and results. The at-home hair coloring trend is also booming due to the availability of a wide range of DIY hair colors at supermarket aisles with interesting claims of full grey coverage, no-ammonia, nontoxic, plant-based, and organic hair dyes. Moreover, innovative products with easy-to-use formulations, such as color deposition masks, color deposition powders, gel-based colors, and cream-based colors, are available. Thus, the rising preference for at-home hair coloring is driving the Europe hair color market growth.

The Europe hair color market trends include the rising popularity of plant-based, natural, and sustainable hair colors. Consumers are becoming increasingly aware of the negative impacts of chemicals such as ammonia, resorcinol, paraphenylenediamines (PPD), and artificial fragrances on hair texture and quality. These chemicals also cause skin irritation, allergic reactions, or long-term health risks. Plant-based and natural hair colors, which often rely on ingredients like henna, indigo, or other botanicals, are considered safer alternatives for the hair and scalp. The demand for plant-based, nontoxic, and ammonia-free hair colors is increasing significantly with rising interest in safer alternatives to traditional chemical-based hair dyes. Manufacturers are launching nontoxic, vegan/plant-based, and natural hair dyes free from harmful chemicals. For instance, in January 2020, Biokap, an Italy-based Bios Line S.p.A. brand, launched a line of Rapid Dyes that offers perfect grey coverage in just 10 minutes. The product is made with plant-based ingredients and is available in 12 shades. It is free from ammonia, resorcinol, paraphenylenediamine, and artificial fragrances. In addition, the product is dermatologically tested. The company launched this product in the UK market.

The Europe hair color market analysis is carried out by identifying and evaluating key players operating in the market. L'Oreal SA, Henkel AG & Co KGaA, Coty Inc, Revlon Inc, Kao Corp, Wella Operations US LLC, Davines S.p.A., Keune Haircosmetics., Beauty & Business s.p.a., H.S.A. Hair Styling Applications S.p.a, Famasar Srl, ColorDesign Hair, Laboratoire Native, Antica Erboristeria S.p.A., Farmen International Cosmetics Distribution s.p.a. Elcéa, Korres, Sodalis Group, Tricobiotos S.p.A., and Pettenon Cosmetics S.p.A. S.B. are among the key players profiled in the Europe hair color market report.

Europe Hair Color Market Segmentation:

The market is segmented on the basis of product type, form, category, and distribution channel. Based on product type, the Europe hair color market is segmented into permanent and temporary. Based on form, the market is segmented into cream, gel, liquid, and powder. By category, the market is bifurcated into professional and consumer (DIY). On the basis of distribution channel, the market is categorized into professional [hair salons, and others], consumer (DIY) [supermarkets and hypermarkets, specialty stores, online retail, and others]. The geographic scope of the Europe hair color market report focuses on Germany, France, Italy, Spain, the UK, Russia, Poland, Belgium, the Netherlands, Greece, and the Rest of Europe. Germany held the largest Europe hair color market share in 2023.   

Based on product type, the permanent segment held a larger Europe hair color market share in 2023 and is expected to register a higher CAGR from 2023 to 2031. A permanent hair color is a long-lasting hair color that remains on hair until it grows out. It offers a rich color to the hair by interacting with the natural pigment of hair and altering its structure. Permanent hair color provides 100% grey coverage and delivers long-lasting color that will not need frequent application and helps save time. Ammonia is the primary ingredient in permanent hair colors that changes the natural color of the hair by opening the hair cuticle and entering the hair cortex. However, ammonia is a strong chemical that can damage the hair, hampering its texture and shine. Moreover, it has a pungent odor and can cause irritation to the scalp, eyes, and skin if applied incorrectly. Therefore, manufacturers are developing ammonia-free permanent hair colors that are safe and long-lasting without damaging hair quality. Moreover, there is a wide range of colors available in ammonia-free permanent hair colors, including black, golden, brown, and burgundy. There is a rising demand for permanent hair colors as consumers widely prefer hair dyeing options that last long without damaging the hair texture. Increasing instances of premature greying and the rising trend of at-home hair dyeing are also driving the demand for permanent hair colors. Thus, the rising demand for hassle-free, long-lasting, and full-grey coverage hair colors is driving the market growth for the permanent hair color segment.

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