Europe Sex Toys Market is expected to reach US$ 11,954.86 million by 2028

Silicone Segment has the Largest Share of Material in the Europe Sex Toys Market during 2021–2028

According to The Insight Partners market research study on “Europe Sex Toys Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Material, Gender and Distribution Channel,” is expected to reach US$ 15,342.3 million by 2028 from US$ 9,419.9 million in 2021. The market is estimated to grow at a CAGR of 7.2% from 2021 to 2028. The report provides trends prevailing in the Europe sex toys market along with the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the changing perception of customers towards utilization of sex toys and an increasing number of online sex toys retailers. However, the market is expected experiencing slow growth during the forecast period owing to the harmful chemicals in the sex toys.

The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries and number of deaths are also high. The current coronavirus (COVID-19) outbreak has been declared by WHO as a Public Health Emergency of International Concern, according to the International Health Regulation. Furthermore, the lockdown disturbs the transportation system which directly effect on supply chain systems, which has resulted in a loss for various companies operated in this region. This disturbs supply chain has impacted on retail sales of sex toys in this region. But, the COVID-19 impact has positive on the e-commerce channels sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in ‘sex tech' products. This rise in production support the growth of the sex toys market during the pandemic situation. Similarly, According to Quidco (UK), sex toy sales in the UK rose by 25% in the first two weeks of the first UK lockdown.

The market for sex toys market is segmented into material, gender, and distribution channel. Based on material, the sex toys market is segmented into metal, silicone, plastic, glass, and others. In 2020, the silicone segment accounted for the largest share, moreover the same segment is expected to grow at the highest CAGR during the forecast period. Silicone adult toys are also tasteless, odorless, hypoallergenic, anti-allergic, waterproof (therefore easy to clean) and nontoxic. Their durable properties also enable them to be heated up, cooled down and can be washed in the dishwasher. All these advantages are driving the growth of the silicone segment market.

LELO, LifeStyles Healthcare PTE LTD, Lovehoney Group Ltd., BMS Factory, TENGA Co., Ltd., FUN FACTORY GmbH, and WOW Tech International GmbH are among the leading companies in the Europe Sex toys market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in December 2020, BMS Factory has expanded its playing field with PalmPocket Extended – a set of 3 silicone attachment heads designed for use with none other than the PalmPower Pocket.

The report segments the Europe Sex Toys market as follows:

By Material

• Metal
• Silicone
• Plastic
• Glass
• Others

By Gender

• Male
• Female

By Distribution Channel

• E-Commerce
• Specialty Stores
• Others

By Country

• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe