Europe Tortilla Market is expected to reach US$ 14.78 Billion by 2031

Rising Popularity of Mexican Cuisines in Europe to Drive Europe Tortilla Market Growth During 2023–2031

According to our latest market study, “Europe Tortilla Market Forecast to 2031 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Source, Product Type, Category, and End User,” the market size is projected to grow from US$ 10.70 billion in 2023 to US$ 14.78 billion by 2031. The market is expected to record a CAGR of 4.1% from 2023 to 2031. The report highlights key factors driving the market and prominent players along with their developments in the market.

Mexican gastronomy has increasingly influenced European cuisine in recent years. It has introduced a variety of flavors, spices, and dishes that were previously unknown or underrepresented in Europe, offering a new and exciting culinary experience to Europeans. Mexican cuisine is popular across various European countries such as France, Denmark, Sweden, and Italy. The rise in Mexican immigration to Europe is one factor contributing to the popularity of Mexican food in the region. Tortilla products such as nachos, burritos, tacos, and fajitas are traditionally considered Mexican food. 

Europe Tortilla Market Breakdown – by Country

Mexican food has fascinated Europe because of its cultural significance and rich history. UNESCO 2010 recognized traditional Mexican cuisine as an Intangible Cultural Heritage of Humanity. This recognition has helped raise its awareness worldwide and has contributed to its growing popularity in Europe.

Moreover, Mexican restaurants have opened up in cities across European countries, offering authentic Mexican dishes to cater to the increasing demand. The Spanish chef Joan Bagur, who owns several restaurants in Mexico, is on a mission to introduce authentic Mexican cuisine and culinary traditions to the European continent. He already has a restaurant in Spain named “Oaxaca.” In December 2023, he opened a second location of Oaxaca in Amsterdam, The Netherlands. Thus, the rising popularity of Mexican cuisines contributes to the growing Europe tortilla market size.

In Europe, the rising trend of food takeaways in France, Italy, the UK, and Spain is among the major factors contributing to the expansion of quick-service restaurants and fast-food joints across Europe. These restaurants serve snacks, such as tacos, tortilla chips, wraps, rolls, and pockets, that are easy to consume on the go and require less preparation time. Further, the presence of a robust retail sector and the growing preference for online shopping are boosting the demand for tortillas in Europe. Retailers provide a wide range of tortilla products from different brands and adopt various other promotional strategies to boost sales. For example, they offer huge discounts and deals to attract a large number of customers who prefer tortillas.

A rise in the working population and dual-income families are major factors promoting the consumption of processed food items, including packaged flour tortillas, in Europe. For instance, Eurostat reported that approximately 73.1% of the population in the region, amounting to 250 million people, were working professionals in 2021. In the same year, the Department of Public Health of Belgium estimated that the consumption of ultra-processed food and drinks increased to 44% in the UK and 14% in countries such as Italy and Romania, respectively. Further, the National Research Council of Italy revealed that approximately 50% of the average daily energy intake in European countries emerged from the consumption of processed foods in 2021. 

Paulig Ltd, Sinnack Snacks GmbH & Co KG, Durum Company NL BV, General Mills Inc, Mexma Food BV, Mestemacher GmbH, Signature Flatbreads Ltd, Turka Invest Sp Zoo, DF World of Spices GmbH, DOO PIP Novi Sad, GRUMA SAB de CV, Leighton Foods AS, Intersnack Group GmbH & Co KG, Dijo Baking Sp Zoo, and Roger&Roger NV are among the major players operating in the Europe tortilla market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product developments, collaborations, and partnerships to expand their market presence.

The regional scope of the Europe tortilla market report focuses on Germany, France, Italy, the UK, Spain, Austria, Poland, Sweden, Czech Republic, Switzerland, Denmark, Belgium, the Netherlands, and the Rest of Europe. In terms of revenue, Spain dominates the Europe tortilla market share, and Sweden is expected to register the highest CAGR during the forecast period. The rising consumption of processed food and the growing awareness of the importance of a nutritious diet are a few factors boosting the sale of tortillas across Sweden. Tacos are becoming increasingly popular across the country as consumers follow the Swedish tradition of Taco Friday. As tacos are often made from tortillas, the product demand is also increasing across the country. Key players in Europe are expanding their presence in Sweden to cater to the increasing demand for tortillas. For instance, in August 2022, Paulig, a food & beverages company in Europe and parent company of popular tortilla brands such as Poco Loco and Santa Maria, purchased 22,000 square meters of land next to its tortilla factory in Landskrona, Sweden, to expand the production of tortillas. Thus, the implementation of market expansion strategies by leading players boosts the Europe tortilla market growth.

Europe Tortilla Market Report Segmentation:

The Europe tortilla market analysis has been carried out by considering the following segments: source, product type, category, and end user. Based on source, the market is divided into corn, wheat, and others. By product type, the market is segmented into tortilla chips, taco shells, tortilla wraps, and others. Based on category, the Europe tortilla market is bifurcated into organic and conventional. In terms of end user, the market is segmented into foodservice and food retail. The food retail segment is further divided into supermarkets & hypermarkets, convenience stores, online retail, and others.

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