Frozen Potato Market is expected to reach US$ 98.02 Billion by 2031

Rising Demand for Frozen Food Drives Frozen Potato Market

According to our new research study titled "Frozen Potato Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Product Type and End User," the market size is projected to grow from US$ 67.46 billion in 2023 to reach US$ 98.02 billion by 2031; it is expected to register a CAGR of 4.8% from 2023 to 2031.

Over the past few years, people’s lifestyle has changed dramatically. They are spending most of their time in their offices and workplaces. Therefore, due to lack of time, they prefer ready-to-eat and instant products that require minimum cooking time and efforts. This factor is expected to significantly drive the frozen potato market globally. Also, younger population and children love snacking during their leisure. Frozen potatoes are widely consumed by children and younger people due to their crispy texture and availability of different products with a variety of flavors and shapes. These factors are also driving the growth of frozen potato market.

Frozen Potato Market Breakdown – by Region

The frozen potato industry has started to use innovative and advanced technologies to provide better quality to consumers. Manufacturers are increasingly using advanced refrigeration techniques in the frozen potato industry. Many of these innovative technologies are in the development stage and require high capital. Some of these technologies provide energy saving, while some provide high-quality advantages. For instance, according to research conducted by the scientists at the US Department of Agriculture’s Agricultural Research Service (ARS) and the University of California-Berkeley scientists, the use of isochoric freezing technology instead of isobaric technology can keep the food fresh without forming ice crystals and help achieve energy saving and low carbon emissions. Thus, the use of these technologies will help the manufacturers as well as the consumers and can be a win-win situation for both.  

The frozen potato market analysis has been performed by considering the following segments: product type, and end user. Based on product type, the French fries segment is anticipated to hold a significant frozen potato market share by 2031. Frozen French fries are available in various sizes and shapes, including thin shoestring fries, curly fries, waffle fries, wedge-cut fries, crinkle-cut fries, and thick steak-cut fries. They can be added to numerous cuisines including burgers or hamburgers, green chile adobado poutine, waffle potato appetizers, tater tots, sandwiches, etc. Based on end user, the commercial segment is anticipated to dominate the frozen potato market during the forecast period. Frozen potatoes and their different types have been increasingly in demand from fast food chains, hotels, and quick service restaurants. These potatoes are accepted commercially on a large scale by service providers due to their ease of use and reduced preparation time. Hesburger, Subway, Burger King, Wendy’s, McDonald's, Dunkin' Donuts, etc. are among the leading fast-food restaurants using frozen potato products globally. Nowadays, due to the convenience provided by frozen potatoes, many caterers are shifting towards the use of frozen food and potatoes. As the number of quick service restaurants (QSRs) and hotels is increasing across the world, the demand for frozen potatoes in the commercial sector is also increasing.

The frozen potato market report emphasizes the key factors driving the market. Transforming lifestyles, changing consumption habits, and preference for quick-snacking items are influencing the frozen potato market growth. The growing population and rising disposable income, coupled with busy lifestyles, led to the consumption of convenience food, driving the demand for frozen potato products such as French fries, hash brown, mashed potato, potato gems, and others. The expansion of foodservice outlets further boost the demand for frozen potatoes. Fast-food joints serve various snacking items that are easy to consume on the go and require less preparation time. Frozen potato products need very minimal preparation. These products are cooked just by deep frying or baking. Thus, the hassle-free, and quick preparation required for frozen potato products is driving their demand among the consumers, especially among the younger population and working professionals. Changing consumer taste preferences and growing demand for processed food, as well as the availability of a variety of products of different brands, have boosted the growth of the frozen potato market. Furthermore, the development of cold chain infrastructure such as logistics and warehouses is providing strong growth potential to the manufacturers of frozen potato.

In terms of revenue, North America dominated the frozen potato market share in 2023. The demand for frozen potatoes in North America has surged owing to the increasing consumption of convenience food due to a busy lifestyle and hectic work schedule. Rising disposable income, urbanization, and changing lifestyles are further boosting the market. The high purchasing power of consumers results in rising demand for premium frozen potato products. Moreover, the availability of a wide range of frozen potatoes such as hash brown, shaped, mashed, battered/cooked, and topped/stuffed, is expected to contribute to the growth of the frozen potato market in North America. The increasing rate of the working-class population propels the demand for convenience food products such as frozen potatoes. The US is the prominent market for frozen potatoes due to the rising consumption of convenience food products and surging demand from the working population due to busy lifestyles. Moreover, increasing demand for frozen potatoes from the young age population due to the rising trend of snacking is propelling the market growth in the country.

Bart’s Potato Company, Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Greenyard, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co., Agrarfrost GmbH & Co KG, Rairandev Golden Fries Pty Ltd, Albert Bartlett & Sons (Airdrie) Ltd, Godrej Agrovet Ltd, Kipco Damaco NV, are among the prominent players profiled in the frozen potato market report. These companies have a widespread global presence, which allows them to serve a large range of customers, subsequently contributing to the expansion of their market share. They focus on product launches to expand their presence in specialty portfolios. Thus, strategic product developments by major players further drive the frozen potato market growth. Further, the frozen potato market forecast can help stakeholders plan their growth strategies.

The report segments of frozen potato market as follows:

The global frozen potato market is segmented on the basis of product type, end user, and geography. Based on product type, the market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. Based on end user, the frozen potato market is segmented into residential and commercial. By geography, the frozen potato market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is sub-segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The frozen potato market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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