Rising Demand for Frozen Food Drives Frozen Sweet Potato Hash Brown and Tater Shots Market
According to our new research study titled "Frozen Sweet Potato Hash Brown and Tater Shots Market to Forecast 2030 – COVID-19 Impact and Global Analysis – by Product Type and End Use," the market size was valued at US$ 113.33 million in 2022 and is projected to reach US$ 171.66 million by 2030; it is expected to register a CAGR of 5.4% from 2023 to 2030.
Over the past few years, there has been an increasing adoption of frozen food due to hectic work schedules and busy lifestyles of people. People are seeking products that are convenient to make and help them save time and effort. With the rising demand for frozen food, people are also focusing on the nutritional content, which is driving the demand for healthy and tasty snacking items. Sweet potato is a nutritious superfood with a variety of health benefits. It also has a unique flavor and texture. All these factors are driving the demand for frozen sweet potato snacks, including hash brown and tater shots, across the globe.
Frozen Sweet Potato Hash Brown and Tater Shots Market Breakdown – by Region
Frozen Sweet Potato Hash Brown and Tater Shots Market Forecast to 2030 - Global Analysis by Product Type (Hash Brown and Tater Shots), End Use (Residential and Commercial), and Geography
Frozen Sweet Potato Hash Brown and Tater Shots Market Size, Analysis Report 2030
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Consumers are focused on consuming healthy and nutritious food options, thus increasing the demand for healthy alternatives to conventional foods such as hash brown and tater shots. Sweet potatoes are considered a healthy alternative to potatoes due to their high fiber and nutritional content, thus making frozen sweet potato hash brown and tater shots a popular option for health-conscious customers. Thus, the increasing adoption of convenience food items with health benefits is driving the frozen sweet potato hash brown and tater shots market growth.
Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc are among the key players operating in the global frozen sweet potato hash brown and tater shots market. These companies have a widespread global presence, which allows them to serve a large range of customers, subsequently contributing to the expansion of their market share. They focus on product launches and geographical expansion to expand their product range in specialty portfolios. Thus, strategic product developments by major players further drive the frozen sweet potato hash brown and tater shots market growth.
Impact of COVID-19 Pandemic on Frozen Sweet Potato Hash Brown and Tater Shots Market
The COVID-19 pandemic adversely impacted various industries, including the food & beverages industry. Due to the nationwide lockdown and border restrictions, there was a significant disruption in the supply chain. Raw material and labor shortages created operational difficulties for food processors across various countries. Quarantine and social distancing measures also adversely affected the relatively labor-intensive production and trade of sweet potatoes. Considering the perishability of sweet potatoes, they require timely and well-coordinated harvesting, post-harvest handling, and uninterrupted cold chains. Delays in the supply chain were particularly troublesome for sweet potatoes due to delayed transportation during the pandemic-induced lockdowns, which affected the product quality and value of shipments received by importing countries.
Further, cafes, restaurants, quick service restaurants, and takeaway services were mandated to remain shut, which led to a decline in demand for various snacking and breakfast items, including frozen sweet potato products. However, as e-commerce operators continued to operate even during lockdowns, the retail demand for frozen food was slightly impacted. People stayed at home due to work from home mandates and stocked various food items for daily snacking and munching. This factor had a positive impact on the frozen sweet potato hash brown and tater shots market. Further, as the government restrictions were relaxed, the manufacturers of frozen sweet potato hash brown and tater shots witnessed a recovery in their sales. Also, as the food service operators started working at full capacity, the demand for snacking items increased, which positively impacted the frozen sweet potato hash brown and tater shots market growth.
The report segments of frozen sweet potato hash brown and tater shots market as follows:
Based on product type, the frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. Based on end use, the frozen sweet potato hash brown and tater shots market is divided into residential and commercial. Based on geography, the frozen sweet potato hash brown and tater shots market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.
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