Fruit Fillings Market is expected to reach US$ 4,924.15 million by 2030

Increasing Demand for Convenience Food Drives Fruit Fillings Market Growth

According to the latest market study on “Fruit Fillings Market Forecast to 2030 – Global and Regional Share, Trends, and Growth Opportunity Analysis – by Product Type and Application,” the market was valued at US$ 3,386.85 million in 2022 and is projected to reach US$ 4,924.15 million by 2030; it is estimated to register a CAGR of 4.8% from 2022 to 2030. The report highlights key factors contributing to the fruit fillings market size and prominent players along with their developments in the market.

The fruit fillings business is a dynamic and diverse segment within the broader food industry, characterized by a wide range of products, applications, and consumer preferences. With a growing focus on natural and healthier food choices, increasing disposable incomes, changing dietary habits, and a flourishing food processing industry, the demand for fruit fillings continues to rise. Consumer inclination toward clean-label and natural ingredients is the key driver of the fruit fillings market. As consumers become more health conscious and aware of ingredients in their food products, there is a growing preference for fruit fillings made from real fruit ingredients without artificial additives or preservatives. This fruit fillings market trend is particularly pronounced in developed markets such as North America and Europe, wherein consumers are willing to pay a premium price for high-quality and natural products.

Fruit Fillings Market Breakdown – by Region

The popularity of convenience foods is fueling the demand for fruit fillings, as they are widely used as ingredients in a variety of ready-to-eat food products and on-the-go snacks. Fruit fillings play a crucial role in enhancing the flavor and texture of bakery items such as pies, pastries, and muffins and confectionery products such as chocolates, candies, and fruit bars while providing a burst of natural sweetness. Rapid urbanization, rising disposable incomes, and changing dietary habits are the other notable factors contributing to the fruit fillings market progress in emerging economies across Asia Pacific, and South & Central America. As more consumers in these regions adopt Western diets and lifestyles, there is an increasing demand for bakery, confectionery, and dairy products that incorporate fruit fillings. Moreover, the availability of a wide variety of tropical and exotic fruits available in these regions presents opportunities for product innovation and flavor experimentation. However, the seasonal availability of fruits and fluctuations in raw material prices impede market growth.

Increasing demand for convenience food is a significant factor driving the augmentation of the fruit fillings market share. In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, resulting in people’s preference for convenience food products such as biscuits and cookies, and cakes and pastries. The food industry is witnessing a surge in the consumption of high-quality convenience food. The growing number of smaller households and dual-income families tremendously impacts the manufacturing and popularity of these food items. Due to hectic work schedules, people, especially millennials, prefer to be efficient with their time and avoid spending it on tedious tasks such as baking. They also opt for processed food due to a lack of culinary skills and extended work hours. Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns contribute to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries propel the demand for convenience food such as biscuits and cookies, cakes and pastries, and croissants. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options

The demand for organic and low-sugar fruit fillings is attributed to the growing preference for healthier and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. Organic fruit fillings are appealing due to the pesticide-free cultivation of raw materials used in them, preserving the product integrity of the products and increasing their adoption. For instance, according to World Organic Agriculture, European consumers spent around US$ 68.34 on organic food per person in 2020. As per the Dawn Bakery Trends Survey 2022, one in two consumers in the UK are looking for healthier low-sugar baked goods options. Thus, the demand for low-sugar fruit fillings increases with the growing preference for healthier confectioneries.

A few of the key players in the market are engaged in developing fruit fillings with low-sugar and organic fruit ingredients to cater to the surging consumer demand for healthier alternatives. In February 2023, Dawn Food announced the launch of the Delifruit range of fruit fillings, high in fruit content and contain 30% less sugar and calories. The launch was aimed to cater to the growing demand for food products with low sugar content. Thus, the rising inclination toward organic and low-sugar fruit fillings products is expected to fuel the market growth in the coming years.

The fruit fillings market analysis is carried out by identifying and evaluating key players in the market across different regions. PT Hakiki Donarta, Barry Callebaut AG, Agrana Beteiligungs AG, Andros SNC, EMU AG, Puratos NV, Toyota Tsusho Foods Corp, Zentis Fruchtwelt GmbH & Co KG, Orana AS, Dawn Food Products Inc are among the key players profiled in the fruit fillings market report.

The report includes the segmentation of the fruit fillings market as follows:

The fruit fillings market is segmented on the basis of product type, application, and geography. Based on product type, the market is segmented into tropical fruits, melons, drupes, berries, and others. Based on application, the market is divided into biscuits and cookies, pies and tarts, RTE snacks, ice cream and frozen desserts, and others. The geographic scope of the fruit fillings market report focuses on North America (US, Canada, and Mexico), Europe (Germany, France, UK, Italy, Russia, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

Europe accounted for the largest fruit fillings market share in 2022. The fruit fillings market growth in this region is attributed to the region’s rich culinary traditions and increasing preference for premium and artisanal products. According to the research study, in 2022, croissants accounted for 50% of total Viennoiserie consumption in Europe. European consumers appreciate the high-quality and diverse flavors associated with traditional cuisine, and fruit fillings offer a convenient way to infuse these flavors into a variety of food items. This cultural inclination toward premium, flavorful ingredients has led to a rising demand for fruit fillings in Europe. In addition, the emphasis on sustainability and locally sourced ingredients has become a significant driver for fruit fillings in Europe. Many consumers in Europe are becoming concerned about the impact of their food product choices on the environment, leading to a preference for products made from locally grown fruits. Fruit fillings, sourced locally and often made with a focus on sustainability, align with the growing interest among European consumers in environmentally friendly and ethically sourced food options.

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