Upsurge in the Interest among People in Weight Loss and Weight Management Practices Favors Greens Powder Market Growth
According to our latest study on “Greens Powder Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type and Distribution Channel,’’ the market is expected to grow from US$ 279.32 million in 2023 to US$ 477.04 million by 2030; it is estimated to record a CAGR of 7.9% from 2023 to 2030.
Consumers have become conscious of their appearance. They spend significant time and money on fitness and health supplements. Owing to the rising awareness regarding the benefits of healthy lifestyle to avoid the risks of cardiac arrest, arterial plaque, stroke, diabetes, cancer, and other health issues, people are inclined toward weight loss and weight management practices. As a result, the demand for weight management plans and products such as fat burners and weight loss supplements is increasing. According to the National Institute of Health (NIH), ~15% of adults in the US have used weight-loss dietary supplements at some point in their lives.
Greens Powder Market Breakdown – by Region
Greens Powder Market Forecast to 2030 - Global Analysis by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales)
Greens Powder Market Size Report | Global Forecasts 2030
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Greens powder proves beneficial in weight loss management due to its high fiber content. Fiber boosts the metabolism to become active, which is crucial in burning extra fat. The fat cells are believed to hold onto excess acid. This mechanism keeps the extra acid from attacking the body's other cells and damages health. When the pH in body is neutralized by injecting alkaline-forming foods such as greens powder, the body starts getting rid of unwanted fat cells. The greens powder is also an excellent alternative to low-calorie snacks that help reduce calorie intake in a day. Thus, an upsurge in the interest in weight loss and weight management practices among people favors the demand for greens powder.
Based on distribution channel, the greens powder market is segmented as offline sales and online sales. The offline sales segment held a larger share in 2022, and the online sales segment is expected to register a higher CAGR from 2023 to 2030. Online retail is one of the fastest-growing distribution channels due to convenience of shopping and product delivery. Online retail stores offer a wide variety of products with heavy discounts. Further, consumers can conveniently buy desirable products remotely. Online retailers are likely to increase their sales and profits faster than retail shops, as selling online offers the advantage of being open 24x7. Additionally, home delivery service attracts many customers to shop through e-commerce platforms. Moreover, shopping platforms offer descriptive product information and user reviews, which helps buyers compare products and make wise purchasing decisions. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services.
Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc are a few key players operating in the global greens powder market. These companies have a diverse geographic presence and offer an extensive product range to cater to different trends in the market.
Impact of COVID-19 Pandemic on Greens Powder Market
The rise in consumption of functional food and beverage products and dietary supplements and the high demand for protein-rich products were the key factors that boosted the growth of the greens powder market before the onset of the COVID-19 pandemic. However, manufacturers faced unprecedented challenges after the outbreak in 2020. The manufacturers of greens powder faced significant challenges due to supply chain constraints caused by nationwide lockdowns, trade bans, and travel restrictions. The supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices.
During the initial phase of the COVID-19 pandemic, implementation of lockdown restrictions and shutdown of manufacturing units led to a production shortfall, creating a demand and supply gap. These factors hampered the profitability of various small-scale and large-scale manufacturers of greens powder. Moreover, people increasingly sought natural and safer alternatives to keep themselves healthy and strengthen their immune systems. The demand for naturally sourced dietary supplements increased dramatically during the initial months of the pandemic. As people stayed home due to government mandates, they focused on their health and fitness routines. People started participating in activities such as yoga, exercises, and Zumba to improve their health. This factor created strong opportunities for the manufacturers of greens powder.
The report segments the greens powder market as follows:
Based on product type, the greens powder market is segmented into fermented greens, marine sources, grass sources, and others. Based on distribution channel, the market is bifurcated into online sales and offline sales. Based on geography, the greens powder market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.
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