Hair Loss Prevention Products Market is expected to reach US$ 31,524.52 million by 2028

Availability of Targeted Products such as Serums and Hair Masks

According to our latest market study on "Hair Loss Prevention Products Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type (Shampoos and Conditioners, Oils, Serums, and Others), Category (Natural & Organic, and Conventional), End User (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)," the hair loss prevention products market size was valued at US$ 23,599.87 million in 2021 and is projected to reach US$ 31,524.52 million by 2028. It is expected to grow at a CAGR of 4.2% from 2021 to 2028.

Hair serum is a liquid product composed of silicones that provides a shielding layer over the hair fiber and assists in smoothening. This smooth layer then reflects the light, which gives a hair a shiny, non-greasy finish. Serums protect the hair from heat damage and help hide split ends. The suitable serum for hair type can manage multiple concerns, from smoothing the hair, adding shine, and detangling to repairing damage and protecting from pollution. A common perception that healthy hair represents youth appearance is considered one of the influential factors driving the demand for hair serum. It is one of the hair care products gaining significant traction among customers.

According to Garnier LLC, hair treatment masks are high-powered hair conditioners. They benefit the users by nourishing and strengthening hair. The company provides a hair mask for damaged hair, dry hair, and color-treated hair. These targeted serums and hair masks are specially formulated with different ingredients for different purposes. Also, the availability of products with specific ingredients such as argan oil, cranberry extract, avocado oil, shea butter extracts, and coconut extract, coupled with the awareness regarding their benefits are driving the demand for hair serums. Further, in April 2022, OLAPLEX launched the No.9 bond protector nourishing hair serum. Thus, the availability of targeted products is driving the hair loss prevention products market growth.

Church & Dwight, Inc.; Forest Essentials; Kao Corporation; L'oréal S.A.; Pierre Fabre Group; Procter & Gamble; Shiseido Co., Ltd; Taisho Pharmaceutical Holdings Co., Ltd; Unilever; and Aveda Corp. are among the key players operating in the global hair loss prevention products market.

Impact of COVID-19 Pandemic on Hair Loss Prevention Products Market Growth

As per the press release by the World Health Organization (WHO), on March 2, 2022, the COVID-19 pandemic triggered a 25% increase in anxiety and depression worldwide. Primary reasons for the rise in stress could be social restrictions and quarantine measures. The increase in stress was directly linked to the constraints on people’s ability to work and failure to seek support from loved ones and engage in their communities. Moreover, fear of infection, loneliness, suffering, and death; sorrow after losing close ones; and worries about financial conditions have been noted as stressors leading to anxiety and depression. Estimates from the latest Global Burden of Disease study revealed that the pandemic has impacted young people's mental health. It also shows that people with pre-existing physical health conditions, such as asthma, cancer, heart disease, anxiety, and depression have been affected even more in comparison to people without any pre-existing conditions. These factors coupled with the fear of the pandemic has resulted in a surge in stress levels among the population of all age groups. A surge in stress due to various factors mentioned above has led to hair-related issues, which positively impacted the demand for hair loss prevention products across the globe.

Hair Loss Prevention Products Market Breakdown – by Region

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Hair Loss Prevention Products Market Size & Growth Analysis 2028

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Hair Loss Prevention Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Shampoos and Conditioners, Oils, Serums, and Others), Category (Natural & Organic, and Conventional), End User (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

The report segments the Hair Loss Prevention Products market as follows:

Based on product type, the hair loss prevention products market is segmented into shampoos and conditioners, oils, serums, and others. Based on category, the market is segmented into natural &organic and conventional. Based on end user, the hair loss prevention products market is segmented into men, women, and unisex. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on geography, the hair loss prevention products market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM).