Social Media Influence and Celebrity Endorsement Propels India Skincare and Makeup Products Market Growth
According to the latest market study on “India Skincare and Makeup Products Market Forecast to 2030 – Regional Share, Trend, and Growth Opportunity Analysis – by Product Type, Category, End User, and Distribution Channel,” the market was valued at US$ 7.51 billion in 2022 and is projected to reach US$ 12.29 billion by 2030; it is anticipated to record a CAGR of 6.3% from 2022 to 2030. The India skincare and makeup products market report highlights key factors contributing to the India skincare and makeup products market size and prominent players along with their developments in the market.
Skincare and makeup products play a significant role in enhancing one's appearance and maintaining healthy skin. Skincare products refer to a range of items designed to nourish, protect, and improve the condition of the skin. Cleansers, moisturizers, serums, and masks are a few examples of skincare products who hold a significant India skincare and makeup products market share. The products contain ingredients that target specific concerns, including dryness, acne, or aging, promoting a radiant and youthful complexion. On the other hand, makeup products encompass a variety of cosmetics such as foundation, lipstick, eyeshadow, and mascara. These products are used to enhance facial features and create different looks. While skincare products focus on long-term skin health, makeup provides the tools to express individual style and boost confidence in the short term. Both skincare and makeup products are important as they allow individuals to care for their skin, address specific concerns, and create a personalized aesthetic, ultimately contributing to overall well-being and self-expression.
India Skincare and Makeup Products Market Breakdown – by Region
India Skincare and Makeup Products Market Size and Forecast (2020 - 2030), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Skincare (Cleansers, Toners, Creams and Lotions, Facial Masks, Serums, Sunscreen, Talc, Shower Gel and Soap, and Others) and Makeup (Foundation, Eyeliner and Mascara, Contour and Highlighter, Lipstick, and Others)], Category (Natural and Conventional), End User (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
India Skincare and Makeup Products Market Growth, Share 2030
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Market players increasingly prefer social media platforms to promote their skincare and makeup products instead of traditional commercial advertising. YouTube videos and celebrity promotions on Instagram, Twitter, Facebook, and other social media platforms have significantly impacted the increasing demand for skincare and makeup products in India.
Skincare influencers on Instagram, including skin doctors or dermatologists, natural and organic skincare promoters, and skincare routine professionals, upload a wide diversity of content on their page. They share daily skincare rituals, reviews on various products they use, tips and tricks on how to apply products optimally, and trusted brand endorsements and recommendations. For instance, Kritika Khurana, known as That Boho Girl, has 1.8M followers on Instagram. She influences consumers to balance self-care with natural products to get an inner glow. She also has her own YouTube channel. Tarini Peshawaria, who has 676k followers on Instagram, collaborated with brands such as Pure Bubbles and Nykaa. She is known for sharing luxury and budget-friendly skincare products.
Moreover, with increasing demand for skincare and makeup products, various Bollywood celebrities are launching skincare brands. For instance, Deepika Padukone launched a skincare brand, 820 E, in 2022. The brand offers skincare products such as toners, cleansers, moisturizers, eye creams, and sunscreens. Recently, they have also launched various body care products. In July 2023, Kriti Senon launched the beauty brand HYPHEN in partnership with Conran Design Group and PEP Technologies. Celebrities and social media influencers highly influence consumers in India to buy skincare and makeup products, which propels the market growth.
The India skincare and makeup products market analysis is carried out by identifying and evaluating key players in the market across different regions. Lotus Herbals Pvt Ltd, The Procter & Gamble Co, Shiseido Co Ltd, Himalaya Wellness Co, L'oreal Sa, Unilever Plc, VLCC Personal Care Pvt Ltd, Avon Beauty Products India Pvt Ltd, Johnson & Johnson, and Beiersdorf Ag are among the key players profiled in the India skincare and makeup products market report.
The report includes the segmentation of the India skincare and makeup products market as follows:
The India skincare and makeup products market is segmented on the basis of product type, category, end user, and distribution channel. Based on product type, the market is bifurcated into skincare and makeup. Based on category, the market is divided into natural and conventional. Based on end user, the market is segmented into men, women, unisex, and kids. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.
Based on type, the India skincare and makeup products market is segmented into skincare and makeup. The makeup segment held a significant India skincare and makeup products market share in 2022. Makeup products enhance the appearance and can be used to conceal blemishes. Makeup also enhances the natural features of the face. As majority of the women population in India indulges in the practice of applying makeup, the demand for makeup products is rising in the country. Although makeup has been traditionally used mainly by women, men now use it to enhance their facial features or cover dark circles and blemishes. Foundation, eyeliner, mascara, contour and highlighter, lipstick, primer, and compact are among the products considered under the makeup category.
Based on end user, the India skincare and makeup products market is segmented into men, women, unisex, and kids. The women segment dominated the market in 2022. In India, women spend more on skincare and makeup products than men. Young and working women are increasingly searching for skincare and beauty solutions. According to the data from the Periodic Labour Force Survey (PLFS July 2021–June 2022), 29.4% of women were part of India's labor force in 2021–2022. Thus, the high working women population in the country boosts the demand for cosmetics. Promoting beauty contests such as Miss India, Miss Diva, and Miss Supranational attracts more women toward beauty and skincare products across India. Thus, the demand for skincare and makeup products is high among women in India, which is expected to drive the India skincare and makeup products market growth for the segment in the coming years.
The India skincare and makeup products market was valued at more than US$ 7.51 billion in 2022. Natural skincare and makeup products are free from chemicals and genetically modified organisms (GMOs) and transparent about the content. The products are suitable for the skin as they do not cause irritation, itching, or other adverse effects. They are available with natural ingredients such as aloe vera, basil, turmeric, neem, and others. The natural products reduce the chance of skin breakout, balance skin pH levels, rehydrate and tone skin for a healthier texture, and increase nutrient absorption capacity. This helps tighten skin and minimizes large pores while regulating oil production. Due to such properties, natural skincare and makeup products are becoming popular among consumers across India.
Further, people are becoming more aware of the possible perils of consistently using chemical formulations and switching to ‘safer’ herbal and ayurvedic options. Many manufacturers, including Himalaya, Dabur, Biotique, and Lotus, are launching natural skincare and makeup products to cater to the increasing demand of consumers. In June 2022, Samisha Organic, a natural skincare product manufacturer, expanded its product portfolio with the launch of new skincare products such as moisturizers, foot care creams, face wash, and hair & nail care creams. Similarly, in 2020, Boutique launched natural makeup products that are silicone-free, cruelty-free, and 100% vegan. Such initiatives by key players in India propel natural skincare and makeup product sales in the country. Thus, the increasing preference for natural skincare and makeup products is expected to create a new India skincare and makeup products market trend during the forecast period.
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