Interactive Display Market is expected to reach US$ 18.51 billion by 2031


PRESS RELEASE BY The Insight Partners 23 May 2024

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Development of Next-Generation Interactive Display is Expected to Drive Interactive Display Market During 2021–2031

According to our latest market study on "Interactive Display Market Forecast to 2030, Global and Regional Share, Trend, and Growth Opportunity Analysis – by Product, Panel Size, Panel Type, and Industry Vertical," the market size was valued at US$ 11.30 billion in 2023 and is expected to reach US$ 18.51 billion by 2031; it is estimated to record a CAGR of 6.4% from 2023 to 2031.

The evolution of advanced technologies such as AI) and IoT  is projected to contribute significantly to the growing interactive display market size. These advanced technologies are being highly adopted by businesses to streamline operations effectively and attract new customers. Al technology enhances interactive display by adding significant features such as personalized content recommendations, gesture recognition, and adaptive user interfaces. This improves customer interaction by creating dynamic and engaging experiences based on behaviors and preferences. The integration of Al technology in interactive displays helps users analyze data for valuable insights and refine content delivery by making interactive displays more responsive.

Interactive Display Market

Interactive Display Market


Interactive Display Market Trends, Size, Top Players 2021-2031

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Interactive Display Market Size and Forecast (2021-2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: by Product (Interactive Kiosks, Interactive Whiteboards, Interactive Tables, Interactive Video Walls, and Interactive Monitors), Panel Size (17–32 Inches, 32–65 Inches, and Above 65 Inches), Panel Type (Flat, Flexible, and Transparent), Industry Vertical (Retail & Hospitality, Healthcare, BFSI, Education, Entertainment, and Others), and Geography

The manufacturers of interactive displays are collaborating and partnering to develop AI-based and next-generation interactive displays to support industries, including retail & e-commerce, BFSI, healthcare, and education, which generates significant opportunities in the market. For instance:

  • In June 2023, Hitachi Ltd partnered with LG Electronics Inc. to launch a new Artificial Intelligence (AI) display for the retail and e-commerce industry. Both companies are developing a 29-inch touchscreen panel that has biometric infrastructure and public key authentication, with numerous additional features such as a high-definition camera, face recognition technology, and a real-time monitoring system. The AI-based interactive display is designed to fulfill the demands of various customers from retail shops, restaurants, offices, gyms, residential sectors, and conference centers.
  • In October 2022, OTI Lumionics raised funding of US$ 55 million to develop display materials for interactive display makers. The material allows manufacturers to create full-view displays without cut-outs for sensors and components. Display technology is revolutionizing the smartphone industry by changing the manufacturing processes of interactive screens.
  • In June 2021, Leyard Europe launched the next generation of TXP Series Huddle Walls for corporate applications and the education industry. TXP Series Huddle Walls is a large screen used for meetings, presentations, conferences, and education. It is an all-in-one display, which is available in different resolution formats and screen sizes ranging from 108 to 162 inches.

Increasing investments in R&D activities to develop new technologies are also creating opportunities for market players to develop next-generation solutions. For instance, in October 2022, researchers at the Indian Institute of Technology (IIT) Madras developed a new display technology, 'iTad' (interactive Touch Active Display) device capable of simulating textures such as sharp edges and gritted surfaces. This new display technology has a built-in multi-touch sensor used to detect the movement of a finger through software that controls electric fields via electro-adhesion. Thus, the growing use of AI and ML in interactive display and increasing investments in R&D for developing next-generation products are expected to create lucrative opportunities for the interactive display market growth during the forecast period.

Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and SMART Technologies ULC, are among the key interactive display market players that are profiled in the interactive display market report. Several other essential interactive display market players were also analyzed for a holistic view of the market and its ecosystem. The interactive display market forecast can help stakeholders to plan their growth strategies.

The interactive display market report provides detailed market insights to help major players strategize their growth. The report also includes growth prospects in light of current interactive display market trends and driving factors influencing the market growth.

The interactive display market analysis is carried out by identifying and evaluating key players operating in the market across the US, Canada, and Mexico. Various companies in these countries are highly engaged in adopting AI technology. The rising deployment of next-generation interactive displays also facilitates the expansion of the market in North America. For instance, in February 2022, SMART Technologies ULC expanded SMART Board 6000S by developing the latest interactive displays. The company launched the SMART Board GX (V2) series and the SMART Board MX (V4) series at the TCEA Convention & Exposition held in San Antonio, Texas, in 2023. SMART Board GX (V2) series and the SMART Board MX (V4) series are specifically designed for educational purposes and allow users to write and erase simultaneously on any platform and application.

North America is witnessing a growing demand for immersive and engaging technologies among several industries, including BFSI, IT & telecom, retail & e-commerce, education, and healthcare. The development of touch technology has empowered users to engage with displays more quickly and naturally. The increasing demand for interactive displays from companies, governmental organizations, and academic institutions for improving communication and teamwork drives the North America interactive display market. The expansion of the education industry has also surged the adoption of interactive displays in North America. Numerous colleges and universities have implemented interactive displays to enhance student engagement and raise academic standards. The interactive displays support teachers in fostering collaborative learning, delivering more engaging classes, and giving students more insightful feedback.

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