Mezcal Market is expected to reach US$ 2,393.57 million by 2030

Increase in Demand for Luxury and Premium Beverages

According to our new research study on "Mezcal Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type, Category, and Distribution Channel," the mezcal market size was valued at US$ 1,469.17 million in 2022 and is expected to reach US$ 2,393.57 million by 2030; it is estimated to register a CAGR of 6.3% from 2022 to 2030. The report highlights key factors driving the mezcal market growth and prominent players along with their developments in the market.

Mezcal is a distinctive Mexican spirit made from agave plants, primarily in the Oaxaca region. Unlike tequila, which is a type of mezcal made exclusively from blue agave, mezcal can be produced from various agave species, giving it a broader range of flavors and aromas. The surge in demand for mezcal can be attributed to its artisanal production methods, unique smoky flavor, and the growing appreciation for craft spirits. Consumers are increasingly seeking authenticity and diversity in their drinking experiences, which has led to mezcal gaining popularity among adventurous spirits enthusiasts and mixologists alike. Its cultural heritage and traditional production techniques have also contributed to its appeal, making it a sought-after choice for those looking to explore the rich world of agave-based spirits.

Casa Agave Ltd, Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi-Martini BV, Diageo Plc, Pernod Ricard SA, Meanwhile Drinks Ltd, Proximo Spirits Inc, and Madre Mezcal Inc are among the key players operating in the global mezcal market. The global mezcal market players focus on providing high-quality products to fulfill customer demand. They also adopt strategies such as investments in research and development activities, new product launches, and expanding production capacities. Key players in the mezcal market are using e-commerce platforms to meet the growing demand for mezcal.

Impact of COVID-19 Pandemic on Mezcal Market

Before the onset of the COVID-19 outbreak, the mezcal market was mainly driven by the surge in demand for premium beverages. However, due to the emergence of the outbreak in 2020, many industries reported unprecedented challenges. During the initial phase of the COVID-19 pandemic, the food and beverages industry reported a decline in profits due to the shutdown of manufacturing units and disruption in the supply chain. The COVID-19 pandemic disturbed the manufacturing processes of various liquors, including mezcal, owing to restrictions imposed by government authorities in various countries. Moreover, the shutdown of specialty stores due to lockdowns and travel restrictions during the initial months of the COVID-19 outbreak hampered the sales of mezcal. Furthermore, as the supermarket chains remained closed during the first quarter of 2020, the retail sales of mezcal reduced, which hindered the mezcal market growth.

The report includes the segmentation of the global mezcal market as follows:

The global mezcal market is segmented on the basis of product type, category, distribution channel, and geography. Based on product type, the market is categorized into joven, reposado, anejo, and others. Based on category, the mezcal market is segmented into 100% agave and blend. By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global mezcal market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America mezcal market is further segmented into the US, Canada, and Mexico. The Europe mezcal market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The mezcal market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America mezcal market is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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