Printed Signage Materials Market is expected reach US$ 54,015.34 million by 2028

Growing Awareness Regarding Advantages of Printed Signage in Various Industries to Escalate Printed Signage Materials Market Growth During 2022–2028

According to our latest market study on “Printed Signage Materials Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Material, Application, and End-Use Industry,” the printed signage materials market size is expected to grow from US$ 42,512.42 million in 2022 to US$ 54,015.34 million by 2028; it is estimated to record a CAGR of 4.1% from 2022 to 2028. The report highlights key factors driving the printed signage materials market growth and prominent players along with their developments in the market.

Printed signage materials find application in various end-use industries, including BFSI, retail, transport & logistics, healthcare, and sports & entertainment. In the transportation & logistics industry, printed signage is used for advertisement purposes and to display driving directions. In the healthcare sector, the use of printed signage helps in improving patient experience and ensuring staff well-being.

Global Printed Signage Materials Market Breakdown – by Region

Printed signage helps businesses reach a large and diverse range of consumers. By using printed signage, businesses can create a distinctive and memorable brand image to differentiate from the competition while increasing customer recognition. In the banking & financial sector, printed signage is used near ATMs and in banks to educate the customer or promote any product or service. Large-format printed signage such as banners, posters, charts, announcement and marketing displays, signs, and diagrams are used to create high-impact visuals. According to a 2022 report by Solomon Partners and the Out of Home Advertising Association of America (OAAA), the average cost-per-mille (CPM) for outdoor signage ranged from US$ 2 to US$ 9, which are lower average CPM rates than other marketing channels. In addition, materials such as metal and plastic can withstand harsh weather conditions. Thus, the advantages associated with printed signage are driving the demand for printed signage materials.

3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA are among the key players operating in the global printed signage materials market. Market players focus on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities and  launches of new products.

Impact of COVID-19 Pandemic on Printed Signage Materials Market

The unprecedented rise in the number of COVID-19 cases across the world and the subsequent shutdown of numerous manufacturing facilities hampered the printed signage materials market growth. The demand for printed signage materials was dropped due to the adverse impact of the pandemic on the retail, sports, BFSI, and other major industries. However, the demand for printed signage increased in hospitals, airports, and other emergency services for displaying social distancing graphics and COVID-19-related safety notes.

Further, the global marketplace is now recovering from the financial losses incurred in 2020 and 2021 as governments of different countries have announced relaxation in social restrictions. Manufacturers are permitted to operate at full capacities, which is helping them to overcome demand–supply gaps. The demand for printed signage materials is improving globally with the reopening of various retail stores, event arenas, and other public places, driving the printed signage materials market growth.

The report includes the segmentation of the global printed signage materials market as follows:

The global printed signage materials market is segmented on the basis of material, application, end-use industry, and geography. Based on material, the market is segmented into paper and paperboard, plastic, metal, and others. Based on application, the global printed signage materials market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. Based on end-use industry, the market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others. By geography, the global market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Russia, the Netherlands, Belgium, Poland, Czech Republic, Scandinavia, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is subsegmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The South & Central America market is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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