Scandinavian Frozen Potato and Sweet Potato Market is expected to reach US$ 564.28 Million by 2031

Sweden Dominated Scandinavian Frozen Potato and Sweet Potato Market During 2023–2031

According to our new research study on "Scandinavian Frozen Potato and Sweet Potato Market Forecast to 2031 – by Product Type, category, end user," the market was valued at US$ 402.48 million in 2023 and is projected to reach US$ 564.28 million by 2031; it is expected to register a CAGR of 4.3% during 2023–2031. The report highlights key factors propelling the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the Scandinavian frozen potato and sweet potato market trends and their foreseeable impact during the forecast period.

The scope of the Scandinavian frozen potato and sweet potato market report focuses on Sweden, Denmark, and Norway. The Sweden dominated the market in 2023. Sweden is known for its high-quality agricultural products, such as potatoes and sweet potatoes. In Sweden, the production of sweet potatoes is not as extensive as regular potatoes, as sweet potatoes are not traditionally grown in colder climates. The country has a well-established market with various products, including frozen fries, hash browns, wedges, and mashed potatoes. The frozen potato and sweet potato market growth in Sweden is characterized by continued innovation, offering various products such as fries, nuggets, wedges, and hash browns. 

Scandinavian Frozen Potato and Sweet Potato Market Growth

Increasing online grocery shopping adoption and demand for convenient, quality potato products has contributed to the Scandinavian frozen potato and sweet potato market. Major e-commerce platforms such as ICA, COOP, and Hemkop are leading online markets, offering a wide range of frozen potato products to consumers. According to the payment provider Nets' annual survey of Swedish eCommerce 2021, the total spending on eCommerce in Sweden increased by 10% from roughly US$ 20,300 million in 2020 to US$ 22,300 million in 2021. Food service restaurants also provide convenience food products due to their rising demand. Frozen potato and sweet potato are popular ingredients in traditional dishes such as hash browns, latkes, and fries. Major food service providers are sourcing frozen potato and sweet potato products from leading suppliers. The demand for convenience foods such as frozen potato and sweet potato products is increasing due to busy lifestyles. However, the trend of healthy eating and international cuisines has been increasing the popularity of sweet potatoes in Sweden.

Scandinavian Frozen Potato and Sweet Potato Market: Trends

Organic frozen potato and sweet potato products are produced using organically harvested potatoes and sweet potatoes. In recent years, the demand for organic frozen potatoes and sweet potatoes has increased, which can be attributed to the growing consumer preference for healthier and environmentally conscious food choices. Consumers are seeking convenient yet nutritious options with an increasing focus on wholesome, natural ingredients. Organic potatoes and sweet potatoes are appealing to consumers due to their pesticide-free cultivation, preserving the integrity of the products.

The growing adoption of organic products has encouraged manufacturers to develop organic alternatives to conventional frozen potato and sweet potato products such as fries, wedges, and hash browns. Companies focus on achieving organic certifications to address the rising demand for organic frozen potatoes and sweet potatoes. Key market players such as Agristo, Lutosa, and McCain Foods provide organic frozen potato and sweet potato products, intending to cater to the growing consumer demand. Thus, the growing inclination toward organic frozen potato and sweet potato products is expected to be a key Scandinavian frozen potato and sweet potato market trend during the forecast period.

Scandinavian Frozen Potato and Sweet Potato Market Size: Segmental Overview

The Scandinavian frozen potato and sweet potato market analysis has been performed by considering the following segments: product type, category, and end user. By product type, the market is bifurcated into frozen potato and frozen sweet potato. Based on frozen potato, the market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment is further segmented into regular/straight cut fries, crinkle-cut fries, and others. The French fries segment accounted for the largest frozen potato and sweet potato market share in 2023. Frozen French fries are high in calories and contain certain vitamins and minerals, including vitamin C and vitamin K. They are usually prepared by cutting potato strips from fresh potatoes and deep-fat frying them. Frozen French fries have a lot of variety in terms of coatings and seasonings, which enhances the flavor. They are a popular side dish in burger joints, fast-food restaurants, and homes. Frozen French fries are present in various shapes and sizes, including curly fries, crinkle-cut fries, shoestring fries, waffle fries, and thick steak-cut fries. They can be added to several cuisines, including burgers or hamburgers, green chile adobado poutine, waffle potato appetizers, and sandwiches. The leading frozen French fries companies operating in the market include McCain Foods Ltd, JR Simplot Co, Agristo NV, and Conagra Brands Inc.

By frozen sweet potato, the market is segmented into fries, nuggets and puffs, wedges, hashbrowns, and others. In terms of category, the market is segmented into organic and conventional. By end user, the market is segmented into food retail and food service. The food service segment held a larger Scandinavian frozen potato and sweet potato market share in 2023. The food service sector is a key end user of frozen potatoes and sweet potatoes. In recent years, the demand for different types of frozen potato and sweet potato products has increased from hotels, fast-food chains, and quick-service restaurants (QSRs). The frozen potatoes and sweet potatoes offer convenience to chefs and food service restaurants and allow easy incorporation into various dishes without the time-consuming process of peeling and chopping fresh potatoes and sweet potatoes. In addition, frozen potatoes and sweet potatoes provide consistency in quality and taste, ensuring a reliable ingredient for chefs aiming to maintain a standardized menu. The extended shelf life of frozen products minimizes waste, contributing to business effectiveness. These factors contribute to the rising demand for frozen potatoes and sweet potatoes in the dynamic and competitive landscape of the food service industry.

Lamb Weston Holdings Inc, McCain Foods Ltd, JR Simplot Co, Agristo NV, Conagra Brands Inc, Aviko BV, Farm Frites International BV, Mondial Foods BV, Lutosa SA, and Agrarfrost GmbH & Co KG are among the leading companies profiled in the Scandinavian frozen potato and sweet potato market report.

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