Sex Toys Market is expected to reach US$ 55,648.88 million by 2028

Silicone Segment to Contribute Largest Share to Sex Toys Market during 2021–2028

According to the latest study on “Sex Toys Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Material, Gender, Product and Distribution Channel,” the market was valued at US$ 30,974.79 million in 2020; it is expected to grow at a CAGR of 7.6% during 2021–2028. The report highlights the trends prevailing in the global sex toys market, and drivers and deterrents pertaining to the market growth.

Changing perception of customers toward utilization of sex toys and increasing number of online sex toys retailers are driving the growth of the sex toys market. However, harmful chemicals in sex toys restrain the market growth. Further increasing investment by sex toys manufacturers offer lucrative opportunities for the growth of the global sex toys market.

Sex toys are especially designed for sexual stimulations. The toys help to improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasm, fantasize, relax, fall asleep, and to simply feel connected to their own bodies. The perception of people about the use and adoption of sex toys is changing in the region. For instance, according to a survey conducted by Lovehoney in 2020, two third of population in the US has normalized the utilization of sex toys. Also, according to the survey population, sexual wellness is equally important along with physical and mental health.

Sex Toys Market, by Region, 2020 (%)

Source: The Insight Partners Analysis

The change in perception for sex toys among customers has encouraged the market players to develop advanced pleasure giving products. Moreover, the change is perception is also leading to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third women population in the US prefers to use sex toys for partnered sexual activities and masturbation. Further, surging number of adult shops in the region represents a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.

Based on material, the sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held the largest market share in 2020; the same segment is estimated to register the highest CAGR in the market during the forecast period. Based on gender, the sex toys market is segmented into female and male. The female segment held the largest share of the market in 2020. However, the male segment is estimated to register the highest CAGR in the market during the forecast period. Based on product, the sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing, and others. The vibrators segment held the largest market share in 2020; however, the penis rings segment is estimated to register the highest CAGR in the market during the forecast period. Based on distribution channel, the sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held the largest share of the market in 2020 and the same segment is estimated to register the highest CAGR in the market during the forecast period.

Crave; Lovehoney Group Ltd.; BMS Factory; Tenga Co., Ltd.; Fun Factory GmbH; WOW Tech International GmbH; LELO; Lifestyles Healthcare PTE LTD; and Unbound are among the prominent players operating in the sex toys market. These companies are focusing on partnerships, product launches, collaborations, and other business strategies to sustain their position in the market. For instance, in February 2021, TENGA Co., Ltd. introduced the New Tenga Advisor help to choose best choice in All-New Tenga Cup Series.

The report segments the global sex toys market as follows:

By Material

• Silicone
• Plastic
• Metal
• Glass
• Others

By Gender

• Female
• Male

By Product

• Vibrators
• Dildos
• Anal Toys
• Penis Rings
• BDSM Toys
• Masturbation Sleeves
• Sex Dolls
• Clothing
• Others

By Distribution Channel

• E-Commerce
• Specialty Stores
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa
• South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America

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