Dental Issues in Geriatric and Pediatric Population to Escalate Toothpaste Market Growth
According to our latest market study on “Toothpaste Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/ Natural, Smokers, and Medicated], End-user (Adult and Kids), Base Type (Gel-Based and Non Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/ Pharmacies),” The toothpaste market is projected to reach US$ 40,766.21 million by 2028 from US$ 29,598.97 million in 2021; it is expected to grow at a CAGR of 4.7% from 2021 to 2028. In terms of volume, the global demand for toothpaste is expected to reach over 19 billion units by 2028. The report highlights key factors driving the market and prominent players along with their developments in the market.
A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.
The rising number of children is experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization (WHO), in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is highly vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by several government initiatives can be favorable for the toothpaste market over the next few years.
The key players operating in the global toothpaste market include Procter & Gamble; Unilever; GlaxoSmithKline Plc.; Colgate-Palmolive Company; Henkel Ag & Company, KGAA; 3M; Sunstar Suisse S.A.; Lion Corporation; Beverly Glen Laboratories, Inc.; and The Himalaya Drug Company.
Impact of COVID-19 Pandemic on Toothpaste Market
The COVID-19 pandemic has strongly affected the overall personal care industry. The worldwide lockdown, owing to the COVID-19 pandemic, has especially inclined consumer buying behavior by shaping consumer purchasing habits. As a result of the outbreak, there is a shift in consumer inclination toward hygiene products. Moreover, the tendency of consumers toward products free from additives and toxic chemicals has been a critical factor propelling the demand for herbal toothpaste products during this lockdown. Due to the lack of accessibility of herbal toothpaste products in retail stores, consumers are inclining toward e-commerce channels to obtain these products. However, the lack of products and logistics issues are projected to produce a supply-demand gap in online platforms.
Global Toothpaste Market Breakdown – by Region
Toothpaste Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/ Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/ Pharmacies)
Toothpaste Market Size, Share, Growth Report 2028
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The report includes the segmentation of the global toothpaste market as follows:
Based on type, the global toothpaste market is segmented into sensitivity, whitening (anti-cavity and others), herbal/natural, smokers, and medicated. In terms of end-user, the market is segmented into adults and kids. Based on base type, the market is segmented into gel-based and non gel-based. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. By geography, the toothpaste market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The toothpaste market in Europe is further segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is subsegmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The toothpaste market in Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South and Central America is subsegmented into Brazil, Argentina, Chile, Colombia, and the Rest of South and Central America.
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