US Sleepwear Market is expected to reach US$ 15.05 Billion by 2031

Co-ords Segment to Boost US Sleepwear Market Growth During 2023–2031

According to our latest market study on “US Sleepwear Market Forecast to 2031 – by Product Type, End User, Distribution Channel, and Region” the market was valued at US$ 9.65 billion in 2023 and is projected to reach US$ 15.05 billion by 2031; it is anticipated to record a CAGR of 5.7% from 2023 to 2031. The report includes growth prospects owing to the current US sleepwear market trends and their foreseeable impact during the forecast period.

The US is one of the largest markets for fashion worldwide. In the past few years, awareness regarding the benefits of proper sleep has driven the demand for comfortable and high-quality sleepwear. The sales of sleepwear, especially made from luxury fabrics such as silk, have rapidly increased in the country. The growing demand for luxury sleepwear encourages key market players to manufacture products that fulfill the demands of the target audience. In August 2023, Macy’s partnered with Gap to launch exclusive sleepwear, which was available at supermarkets, company websites, and e-commerce mobile apps. This sleepwear is made from comfortable and breathable fabrics designed for both men and women. Thus, the rising demand for comfortable clothing fuels the US sleepwear market growth.

US Sleepwear Market Growth – CAGR (2023-2031)

US Sleepwear Market Analysis Based on Segmental Evaluation:

The scope of the US sleepwear market report entails its analysis based on the following segments: product type, end user, and distribution channel. Based on product type, the market is segmented into top wear, bottom wear, coveralls/one piece, and co-ords. The co-ords segment held the largest US sleepwear market share in 2023, and it is estimated to register the highest CAGR during the forecast period. Co-ords are sets of sleepwear tops and bottoms. A set of pajamas and t-shirts, pajamas and shirts, tank tops and shorts, camisole and shorts, and t-shirts and pants are different types of co-ord sets. People often prefer buying co-ords instead of single sleepwear clothing items as co-ords seem like complete dresses suitable for multiple purposes. Also, consumers usually prefer co-ord sets due to the availability of products with different styles, colors, and comfortable materials. 

Based on end user, the market is categorized into men, women, and kids. The women segment held the largest US sleepwear market share in 2023, and it is further estimated to register the highest CAGR during the forecast period. Women are the largest consumer group for sleepwear as they prefer high-quality and comfortable bedtime outfits. The preference for breathable, airy, yet stylish sleepwear is increasing among women due to the influence of social media and brand endorsement by celebrities. Therefore, women are willingly purchasing luxury sleepwear made from premium fabrics such as organic and lightweight cotton, washable silk, and sustainably sourced linen. Sleepwear for women is available in various attractive colors, prints, and styles that enhance their fashion statement. The rising number of working women and high disposable income also drive the demand for sleepwear. In addition, the availability of a wide range of products from different brands with multiple sizes and color options drives the demand for women’s sleepwear in the US.

In terms of distribution channel, the US sleepwear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2023. The specialty stores segment includes multi-brand outlets, single-brand outlets, and apparel stores. Various premium and luxury sleepwear brands such as Marks and Spencer, H&M, and Zara have their retail stores in multiple locations. Specialty stores focusing on fashion apparel typically have well-informed staff who can guide consumers in choosing sleepwear based on quality of material, style, and other specific needs. The dedicated focus on the sleepwear section in these stores ensures a more comprehensive selection of high-quality products. The specialized environment fosters a more immersive and informed shopping experience, allowing customers to benefit from the expertise of staff. This personalized approach and the assurance of finding top-tier products make specialty stores appealing to consumers seeking a tailored and knowledgeable buying experience when selecting sleepwear.

US Sleepwear Market: Trends

Many consumers are increasingly seeking products that are eco-friendly, ethically sourced, and free from chemicals. Sustainable fabrics such as bamboo, organic cotton, Tencel, and recycled fabrics often have a low carbon footprint and significantly reduce pollution levels compared to conventional fabrics. As the production processes become more efficient and cost-effective, sustainable fabrics are likely to become a mainstream commodity in the US. The sleepwear manufacturers in the country are focusing on using sustainable fabrics without compromising on style. For instance, Coyuchi offers lightweight sleepwear co-ords with colorful floral motif prints using 100% fairtrade-certified organic cotton, which creates a style statement while ensuring sustainability. Many brands are launching sustainable sleepwear lines, using eco-friendly materials highlighting their environmental commitments during marketing. For instance, Coyuchi, Patagonia, and Ettitude offer sleepwear and other apparel made from sustainable fabrics. Overall, increasing consumer awareness and a rapid shift toward sustainability in the fashion industry are a few factors promoting the use of sustainable fabrics in the country. Therefore, the US sleepwear market size is likely to surge by 2030 owing to the adoption of sustainable fabrics in sleepwear production.

The scope of the US sleepwear market report focuses on Northeast, Southwest, West, Southeast, and Midwest. 

In 2023, the Midwest segment held the second-largest share of the US sleepwear market. The Midwest region has a mix of both urban and rural areas, influencing a diverse range of customers’ preferences from budget-friendly to premium products. According to the Bureau of Economic Analysis, the personal consumption expenditure for clothing and footwear in North Dakota grew from US$ 1,115.6 million in 2021 to US$ 1,144.2 million in 2022. In this region, the functionality of sleepwear majorly drives the sales of the product. Customers prefer durable and comfortable sleepwear that can withstand varying temperatures owing to the presence of different climates in this region. The growth of online retail and the presence of major sleepwear brands in the Midwest has made it easier for customers to access a wide range of sleepwear options.

The hot and humid climate in the Southeast results in an increased preference for lightweight and breathable sleepwear. The personal consumption expenditure for clothing and footwear in Alabama rose from US$ 6,164.4 million in 2021 to US$ 6,520.7 million in 2022, as per the Bureau of Economic Analysis. The varied economic conditions influence demand for both functional and budget-friendly sleepwear. The rise in e-commerce has made a wide range of sleepwear options accessible in this region, with online retailers offering diverse styles and price ranges.   

As per the United States Census Bureau report released in December 2022, the Northeast is one of the most urban regions, with 84.0% of its population residing in urban areas. Major cities such as New York and Boston have a significant influence on fashion trends, leading to an increased demand for stylish and branded sleepwear. New York is one of the major fashion hubs in the country. Consumers in the Northeast of the US tend to prefer high-quality, luxury, and fashionable sleepwear, often willing to spend more for premium brands. As per the Bureau of Economic Analysis, the personal consumption expenditure for clothing and footwear in New York and Massachusetts increased from US$ 31,973.8 million to US$ 33,458.8 million and US$ 10,654.6 million to US$ 10,988.7 million, respectively, from 2021 to 2022. The growing expenditure on clothing and apparel is expected to contribute to the market growth in the Northwest of the US during the forecast period.   

Lunya, Luemme Inc (Cosabella), EBERJEY, Boody, Desmond & Dempsey, Olivia Von Halle, COYUCHI, MATE the Label, Organic Basic, Wear Pact LLC, and ASCENO are among the key players operating in the US sleepwear market.  

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