Wheat Bran/Offal Market is expected to reach US$ 33.59 Billion by 2031

Rising Preference for Organic Wheat Bran Bolster Wheat Bran/Offal Market Growth

According to our latest study on “Wheat Bran/Offal Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Form, Category, and Application,” the market was valued at US$ 23.90 billion in 2023 and is expected to reach US$ 33.59 billion by 2031; it is estimated to register a CAGR of 4.3% from 2023 to 2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the wheat bran/offal market trends and their foreseeable impact during the forecast period.

The demand for organic wheat bran is attributed to the growing preference for healthy and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. They are increasingly prioritizing natural, chemical-free, and sustainably produced products. Organic wheat bran, free from synthetic pesticides and fertilizers, appeals to health-conscious consumers seeking cleaner and more eco-friendly food options. This trend is especially prominent in the functional food and beverages industry, where organic wheat bran is used to enhance the nutritional profile of cereals, bakery products, and snacks. The demand for organic products is further driven by the perception that these products offer superior health benefits, such as higher nutrient content and reduced exposure to harmful residues, which aligns with the growing focus on preventive healthcare and holistic wellness.

Wheat Bran/Offal Market Breakdown – by Region

In recent years, the food and beverages industry has witnessed a broader global shift toward sustainability and environmentally friendly practices. Consumers are demanding healthy food products as well as a means of supporting sustainable agriculture and reducing their environmental impact. Organic wheat bran's role in promoting soil health and biodiversity during cultivation enhances its appeal among eco-conscious consumers. As regulatory support and certifications such as NPOP standards for organic products strengthen worldwide, manufacturers are investing in organic wheat bran production to cater to growing consumer demand. Thus, the rising preference for organic wheat bran is expected to create opportunities for the wheat bran/offal market growth during the forecast period.

The wheat bran/offal market analysis has been performed by considering the following segments: form, category, and application. In terms of application, the market is segmented into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held the largest wheat bran/offal market share in 2023. The demand for wheat bran is increasing in the animal feed industry owing to its high nutritional value, cost-effectiveness, and widespread availability. Wheat bran is an excellent source of dietary fiber, energy, and essential nutrients such as protein, vitamins, and minerals, making it an ideal component for livestock, poultry, and aquaculture feed. Its inclusion improves digestive health and enhances feed efficiency, particularly for ruminants such as cattle and sheep. As the global demand for meat and dairy products grows, the need for high-quality, affordable feed ingredients such as wheat bran is also rising. In addition, the versatility of wheat bran as a feed additive and its role in supporting sustainable agriculture practices further drive its popularity in the industry. These factors are driving the wheat bran/offal market.

Asia Pacific dominated the wheat bran/offal market share in terms of revenue in 2023. According to Alltech's Agri-Food Outlook report, China is one of the world's largest animal feed producers and exports, with 262.71 million metric tons of animal feed produced in 2022. Wheat bran is the primary source of fiber, protein, and minerals such as potassium, phosphorus, and magnesium, which helps enhance the nutritional profile of animal feed. The wheat bran market in China is witnessing steady growth owing to the presence of a robust animal feed industry and an increasing focus on animal nutrition. Further, China witnesses a shift toward healthier beverage alternatives due to rising health consciousness among consumers. Probiotic drinks are infused with Chinese tea leaves and herbal-based medicines. Wheat bran is a widely used ingredient in several beverages, including probiotics and functional drinks. The country's growing demand for healthier beverage alternatives propels the demand for wheat bran in China.

The wheat bran/offal market forecast can help stakeholders plan their growth strategies. Grain Millers, Inc.; Ardent Mills; Bunge Global SA; American International Foods Inc; Limagrain Ingredients SAS; Siemer Milling Company; King Milling Company; Sunimpex; Nisshin Seifun Group Inc; Flourist; Wings Impex; Südzucker AG; STAR OF THE WEST; Hindustan Animal Feeds; and Wilmar International Ltd are among the prominent players profiled in the wheat bran/offal market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.

The wheat bran/offal market is segmented on the basis of form, category, application, and geography. Based on form, the market is segmented into flour/meal, flakes, and pellets. By form, the market is bifurcated into organic and conventional. In terms of application, the market is segmented into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others.

The geographic scope of the wheat bran/offal market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The wheat bran/offal market in North America is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The wheat bran/offal market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The wheat bran/offal market in the Middle East & Africa is subsegmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.  

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