Whey Protein Powder Market is expected to reach US$ 17,522.4 Million by 2027

Rising demand from infant formula manufacturers to escalate whey protein powder market growth at CAGR of 6.7% during forecast period

According to the latest market study on "Global Whey Protein Powder Market to 2027 - Analysis and Forecast by Type (Concentrate, Isolate, and Hydrolysate); Application (Food & Beverages, Animal Feed, and Others); Distribution Channel (Supermarkets, Nutrition Store, Specialist Sport Store, Online, and Others), and Geography", the market accounted for US$ 10,252.90 million in 2018 and is expected to grow at a CAGR of 6.2% during 2019-2027 to reach US$ 17,522.4 million by 2027. The report highlights key driving factors and also the prominent players and their developments in the market.

Whey protein is a blend of globular proteins derived from whey-a liquid formed as a byproduct in the production of cheese. Milk contains two types of protein-casein and whey. Whey is found in the liquid portion of milk and makes about 20% of it. Whey protein powder consists of amino acids and helps in increasing strength, gaining muscle mass, and reducing body weight. Whey protein powder possesses anti-cancer properties and aids in lowering cholesterol levels. Based on type, the whey protein powder market is categorized into whey protein concentrate powder, whey protein isolate powder, and whey protein hydrolysate powder. Whey protein powder, specifically demineralized whey powder and WPC-35-80, is one of the prime constituents of infant formulas. The demand for whey-based infant formulas has increased rapidly over the past few years, especially in China. China has the mildest regulatory framework for the consumption of infant formulas by babies. On the other hand, several countries in Europe have stagnant regulations regarding the consumption of infant formulas by toddlers. 

Whey Protein Powder Market 

The American Academy of Pediatrics recommends that infants who are at risk for atopic diseases (skin conditions like eczema) should be fed hydrolysate formulas. Companies operating in the infant formula manufacturing are focused on extensively hydrolyzing their products so the proteins are in smaller chains. Thus, these formulas are made hypoallergenic by ensuring that the protein content cannot induce any allergic response. In 2018, Arla Foods amba (A Scandinavian multinational cooperative) conducted a study. The company spoke to almost 6,000 women in seven different countries to understand their attitudes toward certain ingredients in formula. During this study, the most recognized ingredient was lactose (66%), followed by probiotics (63%). However, 46% were aware of whey protein, which indicates rising awareness regarding this alternative form of protein used in infant formulas. Moreover, the company also found out that China represents the world's largest infant formula market, and 55% of Chinese mothers agreed that they would prefer a formula that contained whey proteins. Moreover, ~31% women from other countries preferred whey protein hydrolysates and alpha-lactalbumin.
 
The latest trends in the sports sector, with regard to nutrition, are creating new revenue streams for whey protein manufacturers. There are plenty of sports nutrition products designed and prepared for targeting different types of athletes at different stages in their training and recovery. From the consumer profiles' prospectus, the whey protein powder market for sports supplements and nutrition has transformed immensely over the last decade. Historically, athletes and bodybuilders have been the prime consumers of sports nutrition products. However, with the rapid expansion of the dietary supplement industry and rising consumer health-consciousness, there has been a rise in the use of whey protein supplements by recreational users. Consumer preference for whey protein products can be correlated with the introduction and launch of protein-added snacks, yogurt, and meal replacement products, which is boosting the market growth to a greater extent.

COVID-19 outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of March 2020, China, Italy, Iran, Spain, Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths. The outbreak has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global food processing industry is one of the major industries that is suffering serious disruptions such as factories shutdown, supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak.

The global whey protein powder market is concentrated with a few well-established players such as Agropur Ingredients, Arla Foods Ingredients, Carbery Group, Glanbia PLC, Clover Fonterra Ingredients, Hilmar Cheese Company, Lactalis Ingredients, Leprino Foods Company, Milk Specialties, and Saputo Dairy Australia Pty Ltd. 
Global Whey Protein Powder Market Breakdown-by Region, 2018

The report segments the global whey protein powder market as follows:

 Global Whey Protein Powder Market – By Type

• Concentrate
• Isolate
• Hydrolysate

Global Whey Protein Powder Market – By Application 

• Food & Beverages
• Infant Formula
• Sports & Dietary Nutrition
• Bakery & Confectionery
• Dairy
• Others
• Animal Feed
• Others

Global Whey Protein Powder Market – By Distribution Channel

• Supermarkets
• Nutrition Store
• Specialist Sport Store
• Online
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Europe
• France
• Germany
• Italy
• Russia
• UK
• Russia
• Rest of Europe
• Asia Pacific (APAC)
• China
• India
• Japan
• Australia
• South Korea
• Rest of APAC
• Middle East & Africa (MEA)
• Saudi Arabia
• UAE
• South Africa
• Rest of MEA
• South & Central America (SAM)
• Brazil
• Argentina
• Rest of SAM

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