3D Secure Payment Authentication Market Forecast 2031 | Opportunity Analysis

The 3D secure payment authentication market size is expected to grow from US$ 1.30 billion in 2023 to US$ 3.48 billion by 2031; it is estimated to grow at a CAGR of 13.1% from 2023 to 2031. The 3D secure payment authentication market includes growth prospects owing to the current 3D secure payment authentication market trends and their foreseeable impact during the forecast period. The 3D secure payment authentication market is growing due to increasing payment frauds and the huge growth of the e-commerce industry.

3D Secure Payment Authentication Market Analysis

3D secure payment authentication is an authentication method that provides an additional layer of authentication for online payment transactions, protecting against fraudulent actors. This can involve entering a password or receiving a special code on your phone. 3D secure payment authentication helps prevent fraud and keeps transactions safer. 3D secure payment authentication is widely used by online retailers and banks to protect both buyers and sellers from unauthorized transactions.

3D Secure Payment Authentication Market Industry Overview

• The 3D Secure payment authentication safeguards online purchases. The 3D Secure payment authentication industry is growing at a rapid pace as more businesses and customers want extra protection against fraud.
• Companies that provide 3D Secure solutions are in high demand because they help keep online transactions secure. As online shopping continues to increase, the 3D Secure market is expected to keep growing, too.

3D Secure Payment Authentication Market Driver

Increasing Payment Frauds To Drive The 3D Secure Payment Authentication Market

• The surge in payment fraud has become a significant concern for businesses and consumers. As online transactions continue to grow, fraudsters are exploiting vulnerabilities in payment systems, leading to an increase in unauthorized transactions and identity theft. The increasing adoption and preference for online transactions have exposed banks to a higher risk of cyber threats. The volume of fraud is growing at a rapid pace. For instance, according to PayU, losses caused by online payment fraud will exceed US$ 206 billion between 2021 and 2031. Further, according to the same source, merchants are experiencing a 9% average year-over-year increase in the volume of fraud attacks every month.
• In response to the growing number of payment frauds, businesses are increasingly adopting 3D Secure payment authentication solutions. 3D Secure adds an additional layer of security to online payments by requiring cardholders to authenticate their identity through methods such as entering a password or receiving a one-time code via SMS or email. This extra step helps verify that the person making the transaction is a legitimate cardholder, reducing the risk of fraudulent activities.
• Thus, increasing payment frauds will drive the 3D secure payment authentication market growth.

3D Secure Payment Authentication Market Report Segmentation Analysis

• Based on the component, the 3D secure payment authentication market is segmented into access control servers, merchant plug-ins, and others. The merchant plug-in segment is expected to hold a substantial 3D secure payment authentication market share in 2023.
• Merchant plug-in facilitates 3DS transactions and prevents merchants from credit card fraud. Merchant plug-in allows merchants to integrate their online payment processing platform or website with 3DS protocol to facilitate authentication of cardholders and transactions.

3D Secure Payment Authentication Market Share Analysis By Geography

The scope of the 3D secure payment authentication market is primarily divided into five regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is experiencing rapid growth and is anticipated to hold a significant 3D secure payment authentication market share. With more people shopping online than ever before, businesses in North America are prioritizing security to protect against fraud. Moreover, North America has a presence of a huge number of 3D secure payment authentication providers. Some of the key North American 3D secure payment authentication providers are Broadcom Inc., Mastercard Incorporated, RSA Security LLC, and Visa Inc, among others.

3D Secure Payment Authentication Market Report Scope

The "3D Secure Payment Authentication Market Analysis" was carried out based on component, application, and geography. On the basis of components, the market is segmented into access control servers, merchant plug-ins, and others. On the basis of application, the market is segmented into banks and merchants & payment gateway. Based on geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

3D Secure Payment Authentication Market News and Recent Developments

Companies adopt inorganic and organic strategies such as mergers and acquisitions in the 3D secure payment authentication market. A few recent key market developments are listed below:

• In February 2023, PayU announced the launch of a 3D Secure 2.0 SDK authentication service for Indian merchants. 3DS 2.0 SDK provides lowered latency and a 40% reduction in checkout time.

[Source: PayU, Press Release]

• In July 2023, PayTabs Group announced a strategic agreement with Modirum. The alliance between the two firms aimed to offer flexible, robust and cost-effective EMV 3D secure authentication solutions for PayTabs merchants, banks, and processors across the Kingdom of Saudi Arabia.

[Source: PayTabs Group, Press Release]

3D Secure Payment Authentication Market Report Coverage & Deliverables

The 3D secure payment authentication market forecast is estimated based on various secondary and primary research findings, such as key company publications, association data, and databases. The market report "3D Secure Payment Authentication Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering below areas-

• Market size & forecast at global, regional, and country levels for all the key market segments covered under the scope.
• Market dynamics such as drivers, restraints, and key opportunities.
• Key future trends.
• Detailed PEST & SWOT analysis
• Global and regional market analysis covering key market trends, key players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, key players, and recent developments.
• Detailed company profiles.

3D Secure Payment Authentication Report Scope